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Measuring Persuasiveness and Quality (5 cr)

Code: KH00BJ43-3001

General information


Enrollment

01.05.2020 - 14.09.2020

Timing

07.09.2020 - 31.12.2020

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Teaching languages

  • Finnish

Degree programmes

  • Master of Business Administration, Business Development

Teachers

  • Heli Aramo-Immonen

Groups

  • YLIKES19

Objective

After completing the course the student
- is able to measure the persuasiveness both quantitatively and qualitatively
- masters the concept of service quality
- knows the quality of different service indicators
- is able to evaluate the service quality with complementary indicators

Content

Course contents
- the concept of persuasiveness, the persuasiveness measurement standards
- quality concept
- quality indicators in libraries
- measuring quality / persuasiveness in practice, project plan

Evaluation scale

H-5

Qualifications

Basic business studies