Measuring Persuasiveness and Quality (5 cr)
Code: KH00BJ43-3003
General information
Enrollment
02.10.2022 - 01.12.2022
Timing
20.10.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Teaching languages
- Finnish
Degree programmes
- Master of Business Administration, Business Development
Teachers
- Heli Aramo-Immonen
- Kaisa Sorsa
- Heidi Salokangas
Groups
-
VAVY2223
Objective
After completing the course the student
- is able to measure the persuasiveness both quantitatively and qualitatively
- masters the concept of service quality
- knows the quality of different service indicators
- is able to evaluate the service quality with complementary indicators
Content
Course contents
- the concept of persuasiveness, the persuasiveness measurement standards
- quality concept
- quality indicators in libraries
- measuring quality / persuasiveness in practice, project plan
Evaluation scale
H-5
Qualifications
Basic business studies