Basics of Sales and Marketing (5 cr)
Code: KH00BN09-3001
General information
Enrollment
02.07.2019 - 10.09.2019
Timing
01.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
Groups
-
PLIISS19
Objective
Having completed the course the student
• is able to apply classical marketing theories in practice
• communicates using marketing terminology
• describes the integrated smarketing process
• is able to plan multichannel marketing campaigns
Content
• Marketing classics
• Most important concepts, theories and models in marketing
• Integrated process of sales and marketing
• Case examples in smarketing
• Marketing campaigns
Teaching methods
Knowledge acquirement
Group work
Project hatchery
Independent studying and exams
Content scheduling
The course is located in first year´s fall.
Most important concepts, theories and models in marketing
Integrated process of sales and marketing
Case examples of smarketing
Marketing campaigns
Evaluation scale
H-5