Basics of Sales and Marketing (5 cr)
Code: KH00BN09-3002
General information
Enrollment
02.07.2020 - 30.10.2020
Timing
19.10.2020 - 11.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Seats
0 - 30
Degree programmes
- Degree Programme in Business
Teachers
- Jaakko Haltia
Groups
-
PLIISS20
Objective
Having completed the course the student
• is able to apply classical marketing theories in practice
• communicates using marketing terminology
• describes the integrated smarketing process
• is able to plan multichannel marketing campaigns
Content
• Marketing classics
• Most important concepts, theories and models in marketing
• Integrated process of sales and marketing
• Case examples in smarketing
• Marketing campaigns
Evaluation scale
H-5