Managing Sales and Marketing (5 cr)
Code: KH00BS07-3002
General information
Enrollment
01.12.2022 - 26.01.2023
Timing
05.01.2023 - 23.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Marianne Renvall
Groups
-
MLIITS21
- 21.04.2023 09:00 - 12:00, Myynnin ja markkinoinnin johtaminen KH00BS07-3002
Objective
Student:
- comprehends the core knowledge and skills of sales and marketing management (management and leadership)
- recognizes the benefits which can be achieved in sales and marketing collaboration
- is able to describe the principles of management and leadership within a chosen company
- is able to utilize different marketing strategies and tools, ie. content marketing, in converting the buyer in buyer’s journey
Content
- theories of sales and marketing management and processes
- reports the company’s current situation by interviewing sales and marketing executive(s)
- builds a content marketing plan for a chosen company
Evaluation scale
H-5