Sales and marketing (5 cr)
Code: KH00BS42-3001
General information
Enrollment
02.12.2020 - 20.01.2021
Timing
14.01.2021 - 30.04.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Professional Sales
- Degree Programme in Business
Teachers
- Jouko Broman
- Arto Manninen
Groups
-
PLIITS20
-
PMYYNS20
Objective
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Evaluation scale
H-5