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Sales and marketing (5 cr)

Code: KH00BS42-3008

General information


Enrollment

01.12.2022 - 15.01.2023

Timing

01.01.2023 - 10.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Campus

Lemminkäisenkatu

Teaching languages

  • Finnish

Seats

50 - 140

Degree programmes

  • Degree Programme in Professional Sales
  • Degree Programme in Business

Teachers

  • Jaakko Haltia

Groups

  • LTOPS22A
    LTOPS22A
  • LTOPS22D
    LTOPS22D
  • LTOPS22E
    LTOPS22E
  • LTOPS22B
    LTOPS22B
  • LTOPS22C
    LTOPS22C
  • LTOPS22F
    LTOPS22F

Objective

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

Teaching methods

Independent study
Familiarity with literature and other material
Online teaching
Contact teaching
small group working

International connections

Independent studies, lectures, online exercies, group works, and project based learning.

Content scheduling

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

The timing will be confirmed when the schedules are completed, but tentatively
- 2h for the whole group once a week, for 9 weeks
- 2h of group presentations in small groups 3-4 times during study

Evaluation scale

H-5

Assessment methods and criteria

Each group work is assessed on a scale of 0, 1-5 or H
Arviointiasteikko H-5

Assessment criteria, fail (0)

The work is completely incomplete or incorrect

Assessment criteria, satisfactory (1-2)

Things were dealt with in a concise, list-based way and did not fully care about the task
Contradiction and inconsistency
Totally incomplete reasoning

Assessment criteria, good (3-4)

The main content was raised somewhat well
Little or no irrelevant material
There is no noticeable personal reflection on things
There is little justification
Written work clear

Assessment criteria, excellent (5)

Important main content presented very comprehensively
The matter has been described and evaluated from several different points of view, making very extensive use of existing source material
Presented reflections, arguments, own views and conclusions in a very rich, comprehensive and consistent way
Written work very clear and logical