Advanced Digital Marketing (5 cr)
Code: KH00BU00-3001
General information
Enrollment
03.09.2020 - 05.10.2020
Timing
06.10.2020 - 01.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
- Jaana Merikallio
- Maria Välivirta Havia
Groups
-
VAVA2021
Objective
Student is able to
- create a digital marketing strategy
- create web content with different objectives
- create and run a digital marketing campaign
- follow the impact of the marketing actions
Content
.
Evaluation scale
H-5