Study Guide

Objective

The course is designed to give students a holistic understanding of social, cultural and business environments in Brazil. More specifically, the objective is to increase students' skills in business communication and operations in Brazil. This course will also develop students’ research skills to approach potential businesses for possible collaboration. In addition, students will also be familiar with potential issues in the new market and how to find solutions.

Content

Brazilian business etiquette
Brazilian language and culture
Leadership and working styles
Brazilian economic and business environment
Regions and business opportunities
Market intelligence and partnership identification

Materials

Will be published in itslearning

Teaching methods

Online

International connections

Independent studies, flipped learning, case study analysis, online live Zoom, and project-based learning.

Student workload

30 Hours (Online Zoom session/small group meetings and webinar)
70 hours: (Reading course materials )
30 hours: (Small team assignments and individual assignments)

Content scheduling

Country intro overview: Macro overview
Regions/major economy/ GDP contribution
Macro overview

Language/culture
Business language and culture
Varying practices in business cultures
Business etiquettes


Business environment
Key Economic sectors


Internationalization processes and Market Access
Partnership identification framework
Applied research process

Further information

Will be announced a week before the course start

Evaluation scale

H-5

Assessment methods and criteria

Lectures >75% of class attendance is required 10%
Group Project (Report plus Presentation) 50%
Language and culture exercise and exam 40%

Assessment criteria, fail (0)

The student does not complete required course assignments that show competence in course topics, did not participate in the online meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.

Assessment criteria, satisfactory (1-2)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student is able to describe the importance of understanding business cultures from the Brazilian context.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student can explain the business practices from the Brazilian context.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to apply his/her knowledge of business cultures from the Brazilian context.