Study Guide

Objective

After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.

Content

Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences

Materials

Lecture slides and other materials will be shared in Itslearning.

Teaching methods

Contact and/or distance teaching; personal and group assignments (pre-, post- and during lectures); learning checks; learning diary.

Student workload

5 ECTS equals about 135 hours of work. This work consist of lectures, pre- and post-assignments, studying independently and writing the learning diary.

Content scheduling

23.9. - 31.12.2020

Contents:
- Introduction to consumer behaviour, consumption and consumer culture
- Consumer identities, values and lifestyle
- Consumers as decision-makers
- Consumers and their social groups
- Culture and consumer behaviour
- Consumption and cultural differences

Further information

The contents of the course, assignments, instructions etc. are presented more thoroughly on the first lecture. The first lecture will be face-to-face.

Evaluation scale

H-5

Assessment methods and criteria

Evaluation will be based on learning checks, assignment(s), learning diary, returning given tasks in time and following the instructions, and participating lectures.

The final grade is a weighted average calculated as follows:
- participating the lectures 20 %
- learning checks 20%
- assignment(s) 20 %
- learning diary 40 %

Also, to pass the course all the following conditions must be met:
- participation rate must be at least 75 %
- at least 75 % of the total of learning checks must be attended and passed
- at least 75 % of the assignments must be returned and passed.
- learning diary is returned and passed.