Aspects of Marketing and Marketing Environment (10 cr)
Code: KH00CA05-3003
General information
Enrollment
01.12.2022 - 19.01.2023
Timing
09.01.2023 - 19.04.2023
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Marianne Renvall
Groups
-
MLIITS22Liiketalouden monimuotokoulutus, syksy 2022
Objective
Digital Marketing:
- Student is able to utilize digital marketing as an asset in company’s marketing, and knows how to apply theory into practice.
- Student knows the key terminology and metrics.
- S/he knows the role of search engine optimization and campaigns in driving traffic to website.
- Students learn the fundamentals of Google Analytics.
Brand Management:
- Student understands the holistic 360° branding process, its content and meaning
- Student understands and can analyse the three big categories – FMCG (Fast Moving Consumer Goods), service- and b-to-b -categories
Content
- Digital marketing channels: SEO, SEM, display advertising.
- Definitions of Inbound and Outbound marketing, targeting.
- Digital campaigns and buying methods.
- Students get the Google Analytics for Beginners Certificate upon passing the exam.
- Branding process
- FMCG (Fast Moving Consumer Goods)
- Service and b-to-b brands
Evaluation scale
H-5