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Concept and marketing design (5 cr)

Code: KU00BR41-3001

General information


Enrollment

23.08.2020 - 04.02.2021

Timing

04.02.2021 - 31.05.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Campus

Location-independent

Teaching languages

  • English

Seats

0 - 20

Degree programmes

  • Master's Degree Programme in Creative Design Management

Teachers

  • Henni Syrjänen
  • Markus Hatakka

Teacher in charge

Henni Syrjänen

Groups

  • YCDMVS20

Objective

After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders

Content

• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis

Materials

the materials on itslearning

Teaching methods

Itslearning environment: materials, assignments and online lectures

International connections

online lectures, learning assignments, group work

Content scheduling

TIMETABLE – Online Meetings

Thursday Feb 4th at 4:00-6:00 Concept Planning: From Ideas to Concepts
Thursday Feb 11th at 4:00-6:00 Design Processes and Tools
Thursday March 4th at 4:00-6:00 Concept Communication and Presentation
Thursday March 25th at 4:00-6:00 Concept Presentations, Benchmarking and Strategy Views
Thursday May 6th at 4:00-6:00 Feedback and Discussion

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Under evaluation: learning assignments
The evaluation is based on YCDM-evaluation principals.