Concept and marketing design (5 cr)
Code: KU00BR41-3001
General information
Enrollment
23.08.2020 - 04.02.2021
Timing
04.02.2021 - 31.05.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Arts Academy
Campus
Location-independent
Teaching languages
- English
Seats
0 - 20
Degree programmes
- Master's Degree Programme in Creative Design Management
Teachers
- Henni Syrjänen
- Markus Hatakka
Teacher in charge
Henni Syrjänen
Groups
-
YCDMVS20
Objective
After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders
Content
• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis
Materials
the materials on itslearning
Teaching methods
Itslearning environment: materials, assignments and online lectures
International connections
online lectures, learning assignments, group work
Content scheduling
TIMETABLE – Online Meetings
Thursday Feb 4th at 4:00-6:00 Concept Planning: From Ideas to Concepts
Thursday Feb 11th at 4:00-6:00 Design Processes and Tools
Thursday March 4th at 4:00-6:00 Concept Communication and Presentation
Thursday March 25th at 4:00-6:00 Concept Presentations, Benchmarking and Strategy Views
Thursday May 6th at 4:00-6:00 Feedback and Discussion
Evaluation scale
Hyväksytty/Hylätty
Assessment methods and criteria
Under evaluation: learning assignments
The evaluation is based on YCDM-evaluation principals.