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The Means and Objectives of Communication (5 cr)

Code: KU00BT14-3005

General information


Enrollment

02.12.2022 - 31.01.2023

Timing

20.01.2023 - 26.02.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Jussi Kokkola
  • Taru Lehtinen

Teacher in charge

Jussi Kokkola

Groups

  • PMEDIS21jour

Content

The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.

Evaluation scale

H-5