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Basics of Marketing (5 cr)

Code: KU00BZ01-3001

General information


Enrollment

23.08.2021 - 01.09.2021

Timing

31.08.2021 - 30.11.2021

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

16 - 22

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Minna Teittinen

Teacher in charge

Minna Teittinen

Groups

  • PMEDIS21masn

Objective

After completing the course, the student has the competence to:
- describe the starting points and areas of marketing thinking
- describe the key concepts, practices and means of marketing
- Define the importance of marketing and the role of your business in your field
- Define the design elements and meaning of customer-oriented marketing

Content

.

Evaluation scale

H-5