Study Guide

Objective

After completing the course, the student is able to:
- Retrieve, analyse and interpret information based on future research methods and anticipatory design methods for service development
- Utilise gained new knowledge and design services for future societal and business needs
- Manage a future-oriented service design process
- Enhance sustainable development, by taking into consideration multi-stakeholder partnerships that share knowledge, expertise, technology, and other resources for future needs of society

Content

-Gathering, analysing and processing information based on futures research methods for future service development
-Anticipatory service design methods
-Scenarios thinking
-Service scenario planning and visualisation
-Service design project - adapting theory to a future working life project with a commissioner

Materials

Learning materials and recommended literature:

Aalto University. 2020. Weak signals bring messages from the future
https://www.aalto.fi/en/news/weak-signals-bring-messages-from-the-future

Ahvenharju, S.,?Minkkinen, M. & Lalot, F. 2019. The five Dimensions of Futures Consciousness. Futures 104 (2018) 1–13.
https://winlandtutkimus.fi/wp-content/uploads/2019/02/AhvenharjuEtAl.pdf

Dufva, M. Articles of future research on Sitra. https://www.sitra.fi/en/people/mikko-dufva/

Durst, C., Durst, M. & Saffer, M. 2017. Weak Signals, Hypes or Trends – Identify Innovation Opportunities and stay ahead of your Game.
https://www.researchgate.net/publication/315459689_Weak_Signals_Hypes_or_Trends_-_Identify_Innovation_Opportunities_and_stay_ahead_of_your_Game

Jörgensen, S. & Pedersen, L.J.T. 2018. Restart Sustainable Business Model Innovation. (e-book)
https://library.oapen.org/bitstream/id/1ff59df3-7e36-41f6-bde5-11ca5f263b20/1007028.pdf

Kelly, M. 2012. Owning our Future. The Emerging Ownership Revolution. (e-book)
https://ebookcentral-proquest-com.ezproxy.novia.fi/lib/novia-ebooks/detail.action?docID=915456

Kuisma, K. 2018. Service Design meets Futures Design. https://medium.com/new-things-co/service-design-meets-futures-design-164fd64d142f

Lindgren, M. & Bandhold, H. 2009. Scenario Planning: The link between future and strategy. Palgrave Macmillan.

Mager, B. 2020. The Future of Service Design. https://www.academia.edu/44459133/The_Future_of_Service_Design

Ojasalo, K., Koskelo, M. & Nousiainen, A.K. 2015. In Agarwal et al. 2015. 193-212.

https://www.researchgate.net/publication/285895246_Foresight_and_Service_Design_Boosting_Dynamic_Capabilities_in_Service_Innovation

Van Patter, G.K., Pastor, E. & Jones, P. 2020. Rethinking Design Thinking: Making Sense of the Future That Has Already Arrived. Humantific & NextDesign Leadership Network.

Analyses:

https://www.business-to-you.com/scanning-the-environment-pestel-analysis/
https://www.learnmarketing.net/pestanalysis.htm
https://www.youtube.com/watch?v=_OR2XpNcWuo
https://www.youtube.com/watch?v=sP2sDw5waEU
https://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/main
https://creately.com/blog/diagrams/swot-analysis-vs-pest-analysis/
https://www.businessnewsdaily.com/4245-swot-analysis.html
https://articles.bplans.com/how-to-perform-swot-analysis/

Futures wheel:

https://www.mindtools.com/pages/article/futures-wheel.htm
https://www.researchgate.net/publication/281306075_The_Futures_Wheel_A_Method_for_Exploring_the_Implications_of_Social-Ecological_Change

Scenario planning:

https://www.professionalacademy.com/blogs-and-advice/a-step-by-step-guide-to-scenario-planning
https://www.youtube.com/watch?v=vx2mu5FgsXQ
https://www.youtube.com/watch?v=yVgxZnRT54E
https://www.youtube.com/watch?v=Q2Plk_8geqM
https://www.youtube.com/watch?v=ohMg_wGGpNE
https://www.youtube.com/watch?v=jyCiINmicy4
https://www.youtube.com/watch?v=or2n96p-oyI
https://www.smestrategy.net/blog/what-is-scenario-planning-and-how-to-use-it

Weak signals, trends and megatrends:

https://www.aalto.fi/en/news/weak-signals-bring-messages-from-the-future
https://omegahrconsulting.com/blog/2014/05/30/future-friday-what-is-the-difference-between-a-fad-a-trend-and-a-megatrend/
https://www.researchgate.net/publication/315459689_Weak_Signals_Hypes_or_Trends_-_Identify_Innovation_Opportunities_and_stay_ahead_of_your_Game
http://epub.lib.aalto.fi/pdf/diss/a365.pdf

Teaching methods

Lectures, group work.
Service design project work for a commissioner.
Presentations.
Peer feedback.

Exam schedules

Process portfolio by 17.10.2021.

International connections

The course is based on innovation pedagogy and constructivism. The student group is international.

Completion alternatives

According to the principles for credit transfer.

Student workload

Workload approximately 135 h:
- Contact sessions ca 20 h
- Distance studies 115 h

Pre-assignment 30 h
PESTLE-analysis and project plan 15 h
Research and service design project 70 h
Process portfolio 15 h
Peer feedback 2 h
Presentations 3 h

Content scheduling

Content of study unit
- Gathering, analysing and processing information based on future research methods for future service development
- Anticipatory service design methods
- Scenarios thinking
- Service scenario planning and visualization
- Service design project - adapting theory to a future working life project with a commissioner

Individual preassignment dead line 27.8.2021 - Course starts 27.8.2021 – Submission of process portfolio 17.10.2021

Contact sessions:
Friday 27.8.2021 at 8.30-12.00
Friday 28.8.2021 at 8.30-12.00
Saturday 8.10.2021 at 13.00-16.15
Saturday 9.10.2021 at 13.00-16.15

Further information

Contact lessons lessons are in Novia´s premises, Henrikinkatu 7, Turku.

Prerequisities: Competense objectives for Service Design Thinking course (5ects) and Service Design Methods and Tools course (5ects) or corresponding competences obtained.

The course is realized as a service design project work for the commissioner, the city of Turku, unit of Mobility services – service unit.

The purpose of the study project is to develop the future water and air transport services for mundane and recreational purposes in the city of Turku and to the archipelago. The goal is to research what kind of sustainable services and service possibilities would be needed in the future, year 2070, within the area. The objective is to innovate future services.

The course starts with an individual pre-assignment researching the political, economic, social, technological, legal, and environmental factors of water and air transport services during the summer. Otherwise the project is done as a group work.

Evaluation scale

H-5

Assessment methods and criteria

Objects and methods of assessment:
The process portfolio, which describes the progress of the whole process from the brief to the end with different research and service design development stages. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.

Assessment criteria of the process portfolio:
- Analytical approach
- Applying of future research and service design methods for innovative problem solving
- Development process of the ideas to future service scenarios
- Informativeness and visualisation of the process portfolio
Project management competences.
Active participation and interaction in the group work.
All the required tasks returned in time.

Lecturers´, self and peer evaluation. Scale 0-5.

Assessment criteria, fail (0)

- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met

Assessment criteria, satisfactory (1-2)

1 Sufficient
- Ability to reflect and communicate are hardly acceptable

2 Satisfactory
-Ability to reflect and communicate are on an acceptable level
-Appears to grasp the theory

Assessment criteria, good (3-4)

3 Good
- Capacity of thinking and ability to communicate are good
- Shows good understanding and reflection of theory

4 Very good
Capacity of thinking and ability to communicate are very good
- Shows very good understanding of the topics and reflection of theory

Assessment criteria, excellent (5)

5 Excellent
-Mastery of theory and ability to open up one’s insights
-Outstanding thoughts and ability to communicate

Qualifications

-Service Design Methods and Tools course or corresponding competences.