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Creative Concepts (5 cr)

Code: MS00BX31-3001

General information


Enrollment

01.05.2021 - 31.10.2021

Timing

11.11.2021 - 31.12.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Teaching languages

  • Finnish

Degree programmes

  • Master of Business Administration, Arts and Culture Management

Teachers

  • Henni Syrjänen
  • Maarit Laiho

Teacher in charge

Henni Syrjänen

Groups

  • YTAIKUS21

Objective

After competing the course, the student is able to:

orient oneself to creative brainstorming methods and recognizing of ideas
develop a creative idea into a presentable and feasible concept
design used-oriented product and service concepts in creative fields
test concepts with stakeholders
describe the process of concept planning
apply user-oriented methods in concept design in a meaningful way

Content

concept design process
brainstorming methods
user-oriented methods in concept design
management of concept design

Materials

Material from the field informed by the teacher

Teaching methods

groupwork, individual assignments, independent studying, working in Zoom or Teams

International connections

Constructive method
Peer review and groupwork
Flipped classroom: problem-based and solution-oriented learning

Completion alternatives

Negotiate with teacher

Student workload

Online teaching and group work 14 h
Independent work 121 h

Total 135 h (5 ECT)

Content scheduling

After completing the course, the students will be able to:

- familiarize oneself with creative ideation methods and recognizing ideas
- develope a creative idea into a presentable and viable concept
- produce and create user-oriented product and service concepts in creative industries
- test a concept with stakeholders
- describe the process of concept design
- apply user-oriented methods in concept design in appropriate way

Content of study unit:

- concept design process
- ideation methods
- user-oriented methods in building a concept

11.11.2021 at 8.00-12.00 online
25.11.2021 at 16.00-18.00 online
2.12.2021 at 8.00-12.00 online
3.12.2021 at 8.00-12.00 online

Evaluation scale

H-5

Assessment methods and criteria

The evaluation criteria and methods are informed in the beginning of the course