Siirry suoraan sisältöön

Creativity and Innovativeness (5 op)

Toteutuksen tunnus: 3041234-3003

Toteutuksen perustiedot


Ilmoittautumisaika

03.12.2019 - 18.02.2020

Ajoitus

27.01.2020 - 03.04.2020

Opintopistemäärä

5 op

Virtuaaliosuus

4 op

Toteutustapa

20 % Lähiopetus, 80 % Etäopetus

Yksikkö

Tekniikka ja liiketoiminta

Toimipiste

Kupittaan kampus

Opetuskielet

  • Englanti

Paikat

0 - 60

Koulutus

  • Liiketalouden koulutus

Opettaja

  • Nicolas Le Grand
  • Päivi Nygren

Ryhmät

  • PLIITS18
    Liiketalous, Syksy 2018
  • VAVA1920
    Ammattikorkeakoulun yhteiset vapaasti valittavat

Tavoitteet

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Sisältö

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Oppimateriaalit

Course books:
Trott, P. 2016. Innovation Management and New Product Development. 666 pages. Prentice Hall; 6th edition. ISBN 978-1292133423.
Stickdorn, M., Hormess, M.E., Lawrence, A. & Schneider, J. 2018. This is service design doing. 541 pages. O’Reilly Media. ISBN 978-1491927182
Additional Books:
Ries, E. 2011.The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. 336 pages. ISBN0307887898.
Stickdorn, M & Schneider, J. 2012. This is service design thinking. 384 pages. Wiley; 1st Edition. ISBN 978-1118156308.
Brown, T. 2019. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation. 304 pages. HarperBusiness. ISBN 978-0062856623
Chesbrough, H. 2003. Open Innovation: The New Imperative for Creating and Profiting from Technology. 272 pages. Harvard Business School Press. ISBN1578518377.
Peters T. et al. 2001. The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm: Success Through Innovation the IDEO Way. 320 pages. HarperCollins Business. ISBN 000710281X
Johnson, S. 2011. Where good ideas come from? The Natural History of Innovation. Riverhead Trade. 336 pages. ISBN 1594485380.
Taleb, N. N. 2013. Antifragile: Things that Gain from Disorder. Penguin. 544 pages. ISBN-13: 978-0141038223
Christensen, Clayton. 2011. The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business. HarperBusiness. p.336. ISBN0062060244.
Rehn, Alf. 2011. Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Asset. Marshall Cavendish. 189 pages. ISBN 9814328049
Osterwalder, A. & Pigneur, Y. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 288 pages. John Wiley & Sons. ISBN0470876417.
Carreyrou, J. 2018. Bad Blood: Secrets and Lies in a Silicon Valley Start-up. 352 pages. Knopf, ISBN 978-1524731656
Damodaran, A. 2018. Narrative and Numbers: The Value of Stories in Business. 296 pages. HarperCollins, ISBN 978-9353024536
Klein, N. 2015. This changes everything. 350 pages. Penguin Books, ISBN 978-0241956182
Wallace-Wells, D. The Uninhabitable Earth: Life After Warming. 310 pages. Random House LCC, ISBN 978-1984826589

Opetusmenetelmät

NOTE: online studying weeks 6-7, intensive face-to-face working every day at Lemppari in week 8 with visiting teacher Alberto Gonzalez.
Introduction session is given by Nicolas Le Grand in week 5.

Online Learning
Lectures
Team work
Individual assignments

OPTIMA: "TELI Business VAVAt 1920"

Pedagogiset toimintatavat ja kestävä kehitys

Innovation Pedagogy

Opiskelijan ajankäyttö ja kuormitus

The course implementation plan will be presented by Nicolas Le Grand on week 5.
The course starts with an online implementation that lasts for 2 weeks (weeks 6 and 7).
An intensive face-to-face week is held on week 8 by Alberto Gonzalez.
Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 30h.

Sisällön jaksotus

- Introduction to the course (week 5) -
1h intro session (Nicolas Le Grand)

- Online Part (weeks 6-7) –

Basics of Innovation Management / Product Development
1. Introduction to innovation and R&D management
2. Sources of innovation and idea inception
3. Traditional Product Development
4. The role of financing and marketing in product development
5. Adoption of Innovation and Measuring Innovation

- Intensive Face to face week 8 (Alberto Gonzalez) -

Trends in Innovation Management / Team Project Work (week 8)

1. Monday - 6 hours
Introduction to the course
Discussion from Online course - Sources of Innovation and Idea Inception
The Five Discovery Skills
Trends in Innovation Management - Design Thinking
Team Activity

2.Tuesday - 5 hours
Discussion from Online Course - Measuring Innovation
Trends in Innovation Management - Sustainable, low-tech and BoP Innovations
Team Project Work

3.Wednesday - 5 hours
Discussion from Online Course - Traditional Product Development Problems
Trends in Innovation Management - Lean Startup / Agile Development
Team Project Work

4.Thursday - 5 hours
Discussion from Online Course - The role of marketing and finance in NPD
Trends in Innovation Management - Business Model Innovation and Value Propositions
Team Project Work

5.Friday - 6 hours
Discussion from Online Course - Radical VS Incremental Innovations
Trends in Innovation Management - Democratizing Innovation
Team Project Work
Team Presentations

- Post Face-to-Face / Wrap-up Individual Assignment -
Applying your learning into a real company

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Grading – Up to 30 points
Individual Assignments in Online course (0-1-2 points per each of the 5 assignments) – Minimum of 5
Fail (0 points)
Satisfactory – Meeting the minimum requirements (1 point)
Excellent (2 points)
Individual Final Assignment (0-5 points)
Fail (0 points)
Satisfactory – Meeting the minimum requirements (1-2 points)
Very good (3-4 points)
Excellent (5 points)
Team Project Work
Fail (0 points)
Satisfactory – Meeting the minimum requirements (5 points)
Very good (6-8 points)
Excellent (9-10 points)
Personal performance (0-5 points)
Fail (0 points)
Satisfactory – Meeting the minimum requirements (1-2 points)
Very good (3-4 points)
Excellent (5 points)

Hylätty (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Arviointikriteerit, tyydyttävä (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Arviointikriteerit, hyvä (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Arviointikriteerit, kiitettävä (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.