Content Marketing (5 cr)
Code: 3011660-3008
General information
Enrollment
01.12.2021 - 01.02.2022
Timing
12.01.2022 - 01.04.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
Groups
-
PLIITS20marPLIITS20mar
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Evaluation scale
H-5