Study Guide

Objective

After completing the course, the student is able to

- describe their expectations and goals related to work tasks and roles in their own field
- develop their own networking skills and build their professional relationship network
- identify basic concepts related to working life and business;
- appoint the employee's and the company's key stakeholders and business services
- proactively find customer-oriented business ideas in their own competence or operating environment
- assess the chances of success of their business idea
- assess their own entrepreneurial capacity

Content

Basics of working life and business in the media sector, key stakeholders and advisory services of employees and companies, identification and evaluation of customer-oriented business ideas, identification and assessment of one's own entrepreneurial skills, networking skills and knowledge of one's own field of work.