Study Guide

Objective

Student
- can set professional goals
- gets familiar with basic tasks in the field. S/he focuses on the tasks that are relevant to professional studies and learns to apply his/her knowledge and skills. Tasks become gradually more challenging
- makes a wider network of contacts and plans the transfer to working life after graduation
- finds a suitable and feasible topic for the Final Thesis
- is able to reflect his/her own learning and professional growth based on the goals set for Work Placement

Content

Goal-oriented Practical Trainingas internship

Evaluation scale

H-5

Objective

The student has competences in customer projects. S/he can plan and carry out a project and set objectives for it. Student can use project management tools and can carry out the documentation and communication. Student knows the basics of customer management, bidding, scheduling and communication with the team and with the customer. Student can set the objectives for a project together with the customer and carry out and complete a customer project.

Content

Carrying out a customer project or working as an active member of a customer project team.
Planning, budgeting, scheduling, carrying out and presenting a customer project.

Evaluation scale

H-5

Objective

Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.

Content

- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force

Materials

- Lecture materials and one's own notes
- Podcasts, videos and articles etc.

You can also utilize the following literatures and other online material:

1. Business to Business Marketing Management
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 12 April, 2013 eISBN-13: 9780203067581
2. Stephen P. Castleberry and John F. Tanner: Selling – Building Partnerships (4th Edition, 2014); Mc Graw Hill Education New York
3. David Jobber and Geoff Lancaster: Selling and Sales Management (10th Edition, 2015); Pearson Education ltd, Harlow, UK
4. Other readings and materials given during the course.

Teaching methods

Lectures
Teams formation
Group working: in-class group activities
Reading and YouTube
Workshops
ITS-learning pages
Presentations

Exam schedules

The assessment is based on the completion of the given group work & tests (if any).
Your active participation in class and teams will definitely enhance your grade.

International connections

Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Completion alternatives

None

Student workload

Active onsite studying
student workload = 133hrs

Content scheduling

Objectives and goals:

Start a familiarization study by learning about B2B.
- Understand segmentation strategies in B2B
- Complexities in organizational buying behavior
- Relationship marketing
- The Personal Selling Process and key competence in sales force
- To know the reason why sales forecasting is so important to organisations

Further information

More information to be given on the first Lesson.
Don't forget to check Itslearning platform.

Evaluation scale

H-5

Assessment criteria, fail (0)

No indication that the student understood the basic concepts of B2B marketing. The students did not commit to the class. Assignments have not been completed. The course is failed if the group assignment work contains 50% plagiarized work.

Assessment criteria, good (3-4)

The student understands the topics of the course and can justify their choices. The student can apply their learned knowledge and skills to solve given tasks. They possess some ability to analyze the information they have learned and can identify cause-and-effect relationships between their conclusions and the theory.

The student works well both independently and in a group and can utilize field-specific knowledge in their studies. There is a lot of insights in the submitted assignment, and the sources used in the outputs have been transparently cited (= proper referencing techniques have been applied).

Group report include results which are well presented, are based on facts and are well argued for. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.

Objective

Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.

Content

- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force

Materials

Business to Business Marketing Management: A global Perspective
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 2017

Teaching methods

Face to Face, and in groups

Exam schedules

No exam

International connections

• Students study independently and in small teams using:
• Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Completion alternatives

See Itslearning

Student workload

133 hrs

Content scheduling

• Introduction to business to businessmarketing
• Organisation buying behaviour
• Ethical consideration
• Segmentation strategies
• Services for business markets
• Key account management and sales
• Sales promotion, exhibitions and trade fairs

Further information

See Itslearning

Evaluation scale

H-5

Assessment methods and criteria

en
The assessment is based on a scale of: 1 - 5

Attendance = 1 pts (75 % compulsory attend.)

3 Group Assignments (2 pts/assignment) = 6pts

3 Group presentations (1 pt/presentation) =3pts

1 quiz = 2 pts



Less than 5 pts= Fail

6 pts = 1

7 pts = 2

8 pts= 3

9 –10pts =4

11-12pts = 5

Assessment criteria, fail (0)

The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various B2B marketing concepts.

Assessment criteria, satisfactory (1-2)

There is knowledge of core B2B marketing material and concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.

Assessment criteria, good (3-4)

The work is reasonably competent, though there may be some weaknesses. Knowledge of various B2B marketing concepts is adequate and while there is evidence of reading beyond the class, it's patchy or not broad (3).

The work is well developed beyond that given; demonstrates sound conceptual knowledge in B2B marketing and reasoning; depth and breadth of reading

Assessment criteria, excellent (5)

The work reflects very high conceptual standard and demonstrate knowledge in B2B concepts and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading.

Objective

Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups

Evaluation scale

H-5

Objective

The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool

Content

- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix

Materials

Osterwalder. A., Pigneur, Y. & Clark, T. 2010. Business model generation: a handbook for visionaries, game changers and challengers. (Section 1: Business Model Canvas)

Uusyrityskeskus 2022. Guide: Becoming an entrepreneur in Finland

Other materials in ItsLearning

Teaching methods

During this course the student develops the basic skills of working life in various ways. The student learns to work in a goal-oriented manner, acquire knowledge independently from different sources and reflect on previous experiences. Learning the basics of cost-awareness and economical thinking supports these goals.

The student also learns to work in groups participating in the solution-making process in different roles. Group work improves social interaction skills and problem-solving skills.

Exam schedules

See Itslearning

International connections

In this course we are utilizing PBL (problem based learning) method. PBL is a student-centered approach in which students learn about a subject by working in groups to solve an open-ended problem. Students must identify the needed information. They learn the information and apply it to solve the problem.

Student workload

This course equals to 15 ECTS credits and 405 hours of work in total. The amount of work has been calculated as follows:

Group work and lectures 140 hours
Research 85 hours
Learning reports 100 hours
Business plan 80 hours

Content scheduling

The aim of the course is that the student understands the basics of business. The student acquires knowledge on entrepreneurship, business operations and the prerequisites of profitable business in a constantly alternating business environment. The student receives an overall picture of business operations and learns to utilize business plan as a tool.

The key topics covered in this course are: Working in a team, A successful business, Customer oriented action, Business intelligence, Entrepreneurship, Marketing mix, Marketing Communications, Economics, Financing and Entrepreneurship networks.

Further information

All information is available in ItsLearning.

Evaluation scale

H-5

Assessment methods and criteria

Course assessment is based on:

30 % group sessions (attitude, attendance, surprise quizz, coaches observations, peer evaluation)
40 % learning reports
30 % business plan

All parts must be passed (grade scale 5-1). Final grade is based on the performance on the different parts (grade scale 5-1).

Assessment criteria, fail (0)

The student exhibits a limited grasp of the key concepts in the course, facing challenges in applying their knowledge and understanding of the content. There's a notable deficiency in the ability to collect and interpret relevant data to inform judgments, including reflective considerations for assignment requirements. Additionally, the student encounters difficulties in effectively communicating their ideas to others. Furthermore, several parts of the text lack clarity.

Assessment criteria, satisfactory (1-2)

The student has displayed a limited grasp of the primary areas covered in the course. There are some challenges in applying their knowledge and understanding of the course content. The student exhibits minimal proficiency in gathering and interpreting relevant data to inform judgments, which should involve reflection on the assignment requirements. Communication of ideas poses difficulties for the student. Additionally, some sections of the text lack clarity.

Assessment criteria, good (3-4)

The student has showcased a strong grasp of the key areas in the course, demonstrating the ability to apply their knowledge and understanding of the course content effectively. They exhibit proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements pertaining to assignment requirements. The student effectively communicates their ideas to others, and crucial sections of the text are clear and well-written.

Assessment criteria, excellent (5)

The student has exhibited excellent knowledge and understanding of the key aspects of the course. They adeptly apply their knowledge and understanding of the course content. The student demonstrates a high level of proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements related to assignment requirements. Furthermore, the student communicates their ideas clearly and professionally to others. The majority of the text is articulate, clear, and well-written.

Objective

The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool

Content

- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix

Materials

Osterwalder. A., Pigneur, Y. & Clark, T. 2010. Business model generation: a handbook for visionaries, game changers and challengers. (Section 1: Business Model Canvas)

Uusyrityskeskus 2022. Guide: Becoming an entrepreneur in Finland

Other materials in ItsLearning

Teaching methods

During this course the student develops the basic skills of working life in various ways. The student learns to work in a goal-oriented manner, acquire knowledge independently from different sources and reflect on previous experiences. Learning the basics of cost-awareness and economical thinking supports these goals.

The student also learns to work in groups participating in the solution-making process in different roles. Group work improves social interaction skills and problem-solving skills.

Exam schedules

See Itslearning

International connections

In this course we are utilizing PBL (problem based learning) method. PBL is a student-centered approach in which students learn about a subject by working in groups to solve an open-ended problem. Students must identify the needed information. They learn the information and apply it to solve the problem.

Student workload

This course equals to 15 ECTS credits and 405 hours of work in total. The amount of work has been calculated as follows:

Group work and lectures 140 hours
Research 85 hours
Learning reports 100 hours
Business plan 80 hours

Content scheduling

The aim of the course is that the student understands the basics of business. The student acquires knowledge on entrepreneurship, business operations and the prerequisites of profitable business in a constantly alternating business environment. The student receives an overall picture of business operations and learns to utilize business plan as a tool.

The key topics covered in this course are: Working in a team, A successful business, Customer oriented action, Business intelligence, Entrepreneurship, Marketing mix, Marketing Communications, Economics, Financing and Entrepreneurship networks.

Further information

All information is available in ItsLearning.

Evaluation scale

H-5

Assessment methods and criteria

Course assessment is based on:

30 % group sessions (attitude, attendance, surprise quizz, coaches observations, peer evaluation)
40 % learning reports
30 % business plan

All parts must be passed (grade scale 5-1). Final grade is based on the performance on the different parts (grade scale 5-1).

Assessment criteria, fail (0)

he student exhibits a limited grasp of the key concepts in the course, facing challenges in applying their knowledge and understanding of the content. There's a notable deficiency in the ability to collect and interpret relevant data to inform judgments, including reflective considerations for assignment requirements. Additionally, the student encounters difficulties in effectively communicating their ideas to others. Furthermore, several parts of the text lack clarity.

Assessment criteria, satisfactory (1-2)

The student has displayed a limited grasp of the primary areas covered in the course. There are some challenges in applying their knowledge and understanding of the course content. The student exhibits minimal proficiency in gathering and interpreting relevant data to inform judgments, which should involve reflection on the assignment requirements. Communication of ideas poses difficulties for the student. Additionally, some sections of the text lack clarity.

Assessment criteria, good (3-4)

The student has showcased a strong grasp of the key areas in the course, demonstrating the ability to apply their knowledge and understanding of the course content effectively. They exhibit proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements pertaining to assignment requirements. The student effectively communicates their ideas to others, and crucial sections of the text are clear and well-written.

Assessment criteria, excellent (5)

The student has exhibited excellent knowledge and understanding of the key aspects of the course. They adeptly apply their knowledge and understanding of the course content. The student demonstrates a high level of proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements related to assignment requirements. Furthermore, the student communicates their ideas clearly and professionally to others. The majority of the text is articulate, clear, and well-written.

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Materials

Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.

Teaching methods

Lectures, literature, assignments, group work.

Exam schedules

Re-take will be agreed separately.

International connections

Innovative pedagogy incl. field work outside classroom and presentations.

Completion alternatives

No alternative methods.

Student workload

Book reflection, two assignments, exam = 133 hrs = 5 credits.

Evaluation scale

H-5

Assessment methods and criteria

Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5

Assessment criteria, fail (0)

Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.

Assessment criteria, satisfactory (1-2)

Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.

Assessment criteria, good (3-4)

Has returned book reflection, has attended group work and has Good command of materials reuired to the exam

Assessment criteria, excellent (5)

Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam

Qualifications

No special entry requirements

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Materials

Aaker: Aaker on Branding : 20 Principles That Drive Success. + materials at the web platform. Or any other equivalent books and articles.

Teaching methods

On-line study unit only in Itslearning. PBL and innovation pedagogy. The study unit is only for PINBOS / IB- students.

Exam schedules

No exam.

International connections

On-line study unit only in Itslearning- platform. PBL and innovation pedagogy. Only for PINBOS -group.

Completion alternatives

No optional versions, only on-line version.

Student workload

5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.

Content scheduling

Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.

Evaluation scale

H-5

Assessment methods and criteria

Only those tasks that are returned on time, before the final deadlines, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.).
The two assignments are evaluated as following on group work (pass / fail), and 100 % on individual work. Both must be done and passed through on time. Also student´s level of given peer feed-back to fellow students affect the evaluation as stated below.

Please note also, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!


Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, in-depth analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical. References are used well.

• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references.

Assessment criteria, fail (0)

Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
The assignment is not compatible with the brief. There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.

Assessment criteria, satisfactory (1-2)

• Satisfactory (1-2)
The assignment is compatible to the brief. All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis and reflection. Or the references are very limited.

Assessment criteria, good (3-4)

• Good (3-4)
All the tasks are analytical, and well done. They are also well presented. They represent high quality in terms of references, length, deep analysis and reflection. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments to fellow students are constructive and analytical.

Assessment criteria, excellent (5)

• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references (and well used).

PLEASE NOTE ! UP-GRADING THE FINAL GRADE: Please note, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!

Qualifications

No special entry requirements

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Evaluation scale

H-5

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

No previous business experience is expected. While there is no requirement to read any business books prior to, or during the course, the following (in no particular order) are just a few recommended for anyone genuinely interested in a future career in the world of business:
Good to Great - James C. Collins
Blue Ocean Strategy - W. Chan Kim
The Art of War - Sun Tzu
The Personal MBA - Josh Kaufman
Zig Ziglar's Secrets to Closing the Sale - Zig Ziglar
Start With Why - Simon Sinek

Teaching methods

Interactive. Students are encouraged to participate as actively as possible in discussions and set tasks and will work in self-assigned groups drawing from their own ideas, opinions, and experiences.

Exam schedules

There is no exam for this course

International connections

The content of the course is designed to enhance overall English language communication skills. Examples include the ability to form relationships, present, support and defend own ideas and opinions, decide on appropriate forms of communication for different situations and demonstrate an ability to use different digital tools for effective communication. Students will complete tasks individually, in pairs and groups to enhance communication and interpersonal skills.

Completion alternatives

None

Student workload

Classroom activities 30h
Self-guided learning 20h

Content scheduling

You will focus on using practical spoken communication skills in English to complete a variety of group based tasks and projects. Course aims and goals include building confidence to use English, improve overall fluency and build active vocabulary.
Topics include:

Breaking the ice
Team Presentation
Elevator Pitch
Team based problem solving projects

N.B. Teacher reserves the right to make changes to the above as required.

Further information

Emphasis is very much placed on clear, unambiguous and understandable communication. You will not be downgraded for grammatical, word order or other errors that do not interfere with overall understanding. Although emphasis in class is placed on spoken communication not everyone is a natural orator. You will not be marked down for a lack of fluency - effort and willingness to try are enough.

Evaluation scale

H-5

Assessment methods and criteria

Assessment is a combination of teacher observation of student commitment, effort and engagement during lessons together with the standard of 4 completed classroom task based assignments. Students will be assessed on overall communicative competence and language appropriacy within specific communication contexts.

Assessment criteria, fail (0)

The student has insufficient attendance (has been absent in more than 4 classes). The student has not completed all the tasks. The student has completed tasks but they are not of an acceptable standard.

Assessment criteria, satisfactory (1-2)

The student has completed the tasks with the minimum of set requirements stated in the task instructions. The student has completed tasks later than the given deadlines. The student has not addressed feedback provided by the teacher.

Assessment criteria, good (3-4)

The student has completed the tasks well fulfilling most of the set requirements stated in the task instructions. The student has completed tasks within the given deadlines. The student has partly addressed feedback provided by the teacher. The student has reflected on their own performance and has been given peer feedback.

Assessment criteria, excellent (5)

The student has completed the tasks very well fulfilling or surpassing the set requirements as stated in the task instructions. The student has completed tasks within the given deadlines or earlier and has addressed feedback provided by the teacher. The student has been giving quality peer feedback.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

Exam schedules

No exams, no re-sits.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Completion alternatives

No optional ways to complete the course other than completing the given tasks on time and active participation in the required number of lessons.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV (DL Sep 22)
- Formal email (DL Oct 13)
- Company presentation (DL Oct 20)
- Learning report (DL Nov 10)

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Further information

The teacher can be contacted by email at anniina.vainio@turkuamk.fi.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on presence in the lectures 6/9 presence is required) as well as approved completion of assignments (min. 3/4) and submission of assignments by the deadline. The requirement of presence is based on the nature of the studied subject. Languages and communication is learned and practiced with other people.

Absences cannot be compensated with extra work and there are no exceptions to deadlines. If the student completes the course, it is not possible to raise the final grade by redoing one or more assignments (as per degree regulation).

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are gone through during the course and these are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The absences exceed the limitation, the student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

Exam schedules

No exams, no re-sits.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Completion alternatives

No optional ways to complete the course other than completing the given tasks on time and active participation in the required number of lessons.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV (DL Sep 22)
- Formal email (DL Oct 13)
- Company presentation (DL Oct 20)
- Learning report (DL Nov 10)

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Further information

The teacher can be contacted by email at piia.pesso(a)turkuamk.fi (NB! the teacher responds during office hours from 8 am to 4 pm).

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on presence in the lectures 6/9 presence is required) as well as approved completion of assignments (min. 3/4) and submission of assignments by the deadline. The requirement of presence is based on the nature of the studied subject. Spoken communication is learned and practiced with other people in groups.

Absences cannot be compensated with extra work and there are no exceptions to deadlines. If the student completes the course, it is not possible to raise the final grade by redoing one or more assignments (as per degree regulation).

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are gone through during the course and these are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The absences exceed the limitation, the student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Completion alternatives

No exams, no re-sits.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV (DL Sep 22)
- Formal email (DL Oct 13)
- Company presentation (DL Oct 20)
- Learning report (DL Nov 10)

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Further information

The teacher can be contacted by email at anniina.vainio@turkuamk.fi.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on approved completion of assignments and submission of assignments by the deadline. There are no exceptions to deadlines. If the student completes the course, it is not possible to raise the final grade by redoing one or more assignments (as per degree regulation).

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

Will be provided on course workspace. Use of all other relevant material is encouraged.

Teaching methods

Independent/pair work; Applied research, reporting and presenting. Contact session

Independent/pair research and reflection

Team discussions and sharing

Utlizing study materials

Exam schedules

No exams as course is assignment-based

International connections

Innovation pedagogy in practise; international and business-life oriented assignment-based
individual/pair/group work
Individual/pair study supported by peer discussions and teacher guidance
Co-creation and shared knowledge
Assignment-based and continuous assessment

Completion alternatives

The student can apply for accreditation prior to the course starts.
Alternative ways must be discussed with course teachers.

Student workload

5ECTS, (4* 4 h contact lessons with teacher) total 135 hours student work incl
-applied research
-preparine reports and other written documents
-oral presenting
-working as pairs (both online and onsite)
-discussing and sharing in teams

.

Content scheduling

-Writing: using appropriate, professional style
- Presenting and discussing field-specific topics in professional contexts
- Reading field-specific texts and utilizing the information in professional contexts
- Learning and using key terminology of the field
- Becoming professional, autonomous language users in working life

contact lessons combined with individual and teamwork
starts on 14 Jan

Level B2 acc to EFL

Further information

Itslearning about course
email in personal questions

Evaluation scale

H-5

Assessment methods and criteria

Career documents
Professional emails and other business correspondence
Pair Project Report and Presentation

Activity in meetings (one absence is accepted)
giving peer feedback, participation in discussions, sharing of own expertise

Assessment criteria, fail (0)

Student did not complete required course assignments that show competence in course topics, did not participate in the contact meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.











.

Assessment criteria, satisfactory (1-2)

The student can satisfactorily show business communication skills in oral and written business contexts
The student can produce text that shows only the basic features of professional
writing.
The student knows how to refer to sources. There are clear inconsistencies in the format and style of writing.

Assessment criteria, good (3-4)

The student is able to show the communication skills needed in oral and
written business contexts and demonstrate ability to communicate in various
business situations.
The student can produce text that contains some features of professional
writing.
The student can refer to sources and compile a reference list although there are inconsistencies in the format and style.

Assessment criteria, excellent (5)

The student is able to analyse different communicative situations in business and suggest ways of improving the communication in challenging situations. The student shows ability to adapt and adjust his/her communication style in various situations requiring professional communication skills.
The student can produce text that contains most features of professional writing, has well-developed elements of paragraph and report structure.
The student can produce text that displays coherence as well consistency throughout the documents.
The student can refer to sources and compile a reference list in a consistent format and style

Objective

After completing the course the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing

Content

Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing

Materials

Business Model Generation, Alexander Osterwalder &Yves Pigneur.
The St. Gallen Business Model Navigator - 55 business models.
Teacher´s materials.

Teaching methods

During the course we use mostly collaborative learning methods, such as:
-independent reflection
-book circle and sharing and building knowledge, peer evaluation of book reflection
-professional company cases for group work and presentations of the results as well as peer evaluation
-interviewing marketing representatives
-peer evaluation and self reflection.

Exam schedules

No exam

International connections

Individual and collaborative building, sharing and learning of new knowledge according to innovation pedagogy. Sustainable development of business models according to UN sustainable goals.

Student workload

The course is 5 ECTS = 135 hours of work. The work consists of:
-reading of literature and theory independently
-writing a book reflection and giving feedback on another student´s reflection
-independent group work and presentations in class (business models, marketing plan and video)
-8 lectures on site.

Content scheduling

Analysis and presentation of business models
Planning and leading marketing
Producing marketing video.

The course starts with a pre-task week 35. Classes on campus once a week for 8 weeks starting week 37 (no class during autumn break).

Group size max 40 students (the 40 students that first sign up are accepted).

Further information

Its learning

Evaluation scale

H-5

Assessment methods and criteria

Subjects of evaluation:
All tasks are graded 0-5.
Reading a book and writing a book reflection, participation in book circle, commenting on another student´s reflection, 25 % of course grade, individual task.
Analysis and presentation of business models 25 % of course grade, group work.
Writing a marketing plan 25 % of course grade, group work.
Making a marketing video 25 % of course grade, group work.

The attendence and activity of the student during the lectures and in the group work can affect the final course grade positively or negatively.

Means of evaluation:
Teacher´s evaluation
Peer evaluation
Self reflection.

Assessment criteria, fail (0)

If one of the subjects for evaluation is failed, the whole course if failed. If the student is absent from more than 2 lectures, the course if failed.

Any of the outcomes of the course (reflection, presentation, marketing plan, video) is copied from other sources (plagiarism).

Assessment criteria, satisfactory (1-2)

Grade 1-2, the student:
-returns all tasks for evaluation on time
-understands the basis of analyzing business models and planning marketing
-can produce marketing material
-knows how to reflect on studied theory
-functions as part of the group and does group work.

Assessment criteria, good (3-4)

Grade 3-4, the student:
-returns all task for evaluation on time
-reflects critically and independently on studied theory
-analyses business models in depth
-knows how to use marketing assets cost effectively
-plans marketing in a customer centric way
-produces marketing material which is appealing to customers
-functions well in the student group and can reflect on own role in it.

Assessment criteria, excellent (5)

Grade 5, the student
-returns all task for evaluation on time
-reflects critically and independently on studied theory and brings new aspects to it
-analyses business models in depth according to UN sustainable goals
-knows how to use marketing assets cost effectively
-plans marketing in a customer centric way
-produces marketing plan and material that impacts the customers and therefore sales
-encourages others students and shares own knowledge with them.

Teaching methods

Active participation to meetings and workshops, possible assignments, individual tutoring meeting with teacher tutor

Exam schedules

N/A

Completion alternatives

N/A

Student workload

1 ECTS = Approximately 27 hours of student work

Assessment criteria, approved/failed

Approved: The student has participated actively to the group meetings and workshops, the student has completed the required assignments, the student has participated in an individual tutoring meeting with the teacher tutor

Fail: The student has more absences from the group meetings and workshops than allowed, the student has not completed the required assignments, the student has not participated in an invididual tutoring meeting with the teacher tutor.

Content scheduling

Autumn semester 2024

Contents include e.g.

• Study skills
•Identifying one's own competence
•Time management
•Sharing best practices regarding practical training
•Group meetings
•Discussion with the tutor

Further information

Email to teachers
Homebase in Itslearning

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Participation to meetings and workshops, possible learning assignments

Objective

After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.

Content

Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences

Evaluation scale

H-5

Evaluation scale

H-5

Objective

Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.

Content

Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment

Evaluation scale

H-5

Objective

Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.

Content

- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy

Evaluation scale

H-5

Objective

Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.

Content

- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy

Evaluation scale

H-5

Objective

Student is able to
- to form an overall view of information systems used in managing business
- utilize modern information systems in various sections of financial management
- draw up a process flow diagram of some financial management function
- develop processes in a more digitalized direction.

Content

..

Evaluation scale

H-5

Objective

x

Content

x

Evaluation scale

H-5

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- lecture materials and one's own notes
- podcasts, videos and articles etc.
- DEMS project materials: https://dems.pro/

You can also utilize following e-books:
- Charlesworth, A. 2018. Digital marketing: A practical approach (Third edition.). Routledge / Taylor & Francis Group.
https://turkuamk.finna.fi/Record/turkuamk_electronic.995198667205970?sid=4709283212
- Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: Planning and optimizing and integrating online marketing (5th edition.). Routledge.
https://turkuamk.finna.fi/Record/turkuamk_electronic.995607042805970?sid=4709283212

Teaching methods

- online lessons
- group assignment
- 2 x individual online learning check exam

Exam schedules

1) Terminology learning check exam in ITS on 31.10. (for example after the first AGM)

- Learning materials for the exam:
A) https://uhurunetwork.com/digital-marketing-terms/
B) https://nonprofitssource.com/digital-marketing-terms/

2) The second learning check exam can be taken independently during week 49.

Learning materials for the exam:
- lecture materials

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

-

Student workload

- Online lessons 4 h
- Group work & individual studying 100 h

Content scheduling

Pre-assignments:
1. Learn digital marketing terms and prepare to take a short exam (learning check) after the first AGM. The exam is conducted in ITSLearning.
- Learning materials for the exam:
A) https://uhurunetwork.com/digital-marketing-terms/
B) https://nonprofitssource.com/digital-marketing-terms/

2. Write a short introduction about yourself to the ITSLearning discussion area. You can describe also your possible previous digital marketing experience from working life. In addition, please include something what you expect from this course.

Course schedule:
- AGM #1 // 31.10. at 15-16 (Finnish time)
- AGM #2 // 14.11. at 15-16
- SGM 19.11. or 20.11. at 15-18
- AGM #3 // 28.11. at 15-16

Content:
- Defining digital marketing & digital channels – “The big picture”
- Planning effective digital strategy and choosing the right KPI’s – “The plan”
- Website & SEO – “The basis”
- Digital advertising – “Spending the budget”
- Content marketing & social media – “Earning the trust & attention”
- Analyzing digital marketing performance – “Measure and understand”

Further information

ITSLearning & email

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on the completion of the given group work & learning check exams.

Learning check exams (individual): 10 % + 30 % (0-5)
Digital strategy for a small company (group): 60% (0-5)

Degree of student's participation and activity in online classes can raise the grade.

Assessment criteria, fail (0)

No final group report and pre-assignment delivered. No attendance at AGMs and SGM. The learning check exam(s) have not been completed. Free-riding in group assignments leads to failing the course. The course will be failed if the group assignment contains at least 40 % plagiarized content.

Assessment criteria, satisfactory (1-2)

The student recalls and understands the topics covered in the course (facts and concepts) but does not yet apply them extensively. The student follows instructions but does not generate independent solutions. The submitted assignments match the level generated by AI, and there is no presentation of personal reflection or insights. Text citations are missing, and content generated by AI or copied from elsewhere is presented as one's own writing.

Group report do present results but there is lack factual foundation, it is superficial and not well argued for. Structure, style and content of returned report is moderate.

Assessment criteria, good (3-4)

The student understands the topics of the course and can justify their choices. The student can apply their learned knowledge and skills to solve given tasks. They possess some ability to analyze the information they have learned and can identify cause-and-effect relationships between their conclusions and the theory.

The student works well both independently and in a group and can utilize field-specific knowledge in their studies. There is a lot of insights in the submitted assignment, and the sources used in the outputs have been transparently cited (= proper referencing techniques have been applied).

Group report include results which are well presented, are based on facts and are well argued for. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.

Assessment criteria, excellent (5)

The student can apply and evaluate the topics of the course as well as their learning. The student's submitted assignment demonstrate their ability to generate their own solutions or insights into the task. The student performs well both independently and in a group, and they can utilize and apply field-specific knowledge in their studies.

Report is high quality content wise. Report contains all the given topics, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content presented in the course literature and materials. Excellent structure, style, and content of returned report.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

Lecture materials, DEMS project materials (www.dems.pro), materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.) and other web-based material.

Teaching methods

- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)
- Cases and guest lecturer

Exam schedules

The course includes two exams on ITS (first in October and second in November). The exact dates will be announced later.

International connections

Collaborative learning & innovation pedagogy.

Completion alternatives

-

Student workload

The course consists of a pre-assignment (see instructions below), individual exams on ITS (2), and group assignments (3).

Theory will be covered in lecture sessions as well as through independent study.

At the end of the course, students will provide peer feedback on their group's collaboration, which the teacher can use in assessments (the teacher may adjust the student's grade based on systematically identified factors that raise or lower the grade according to the peer feedback).

Course Credits: 5 ECTS = approx. 135 hours of student work

The course cannot be passed if a student attends less than 75% of the face-to-face sessions.

PRE-ASSIGNMENT: Based on internet sources compile a list of 30 digital marketing terms with your own descriptions of them. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course (xxxx).

For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")

Content scheduling

Timing: 12.9.-28.11.2024

The course covers the following topics:

- Introduction to Digital Marketing (including concepts, role in marketing and business)
- The role of a website in marketing & SEO
- Content Marketing and Social Media
- AI tools in marketing
- Digital marketing strategy & Customer Journey
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Analytics in digital platforms

Further information

ITSLearning and email

Evaluation scale

H-5

Assessment methods and criteria

Assignments & assessment criteria:
- Pre-assignment (Pass/Fail)
- Website & SEO group assignment 20 % (0-5)
- Exams 20 % + 20 % (0-5)
- Digital ad campaign group assignment 20 % (0-5)
- Strategic content plan group assignment (report and presentation) 20 % (0-5)
- Participation (attendance percentage and participation in teaching and presentation sessions)
- Self & Peer review (Pass/Not completed)

Assessment criteria, fail (0)

The student attends less than 75% of the face-to-face sessions, does not participate in group assignments or exam, or fails to complete the pre-assignment, the course completion will be marked as "Fail." Freeriding in group work will result in course failure. All forms of plagiarism will result in course failure.

Assessment criteria, satisfactory (1-2)

The student demonstrates a basic understanding of digital marketing concepts and the topics covered in the course. The student follows instructions but lacks independent problem-solving skills. Submitted assignments reflects a level of quality similar to AI-generated content, lacking personal reflection and insights.

The student demonstrates weak participation in group work and lacks a professional work approach. The linguistic quality of the group reports, as well as the student's professional impression, is at a satisfactory level. The assessed assignments are insufficient and have been submitted late.

Assessment criteria, good (3-4)

The student understands the topics of the course and can discuss the things learned. The student can apply their learned knowledge and skills to solve given tasks. The student possesses some ability to analyze the information and to identify cause-and-effect relationships between their conclusions and the theory. The student demonstrates good independent and group work skills and activity in teaching sessions.

Group assignments are goal-oriented. The theoretical foundation is well-justified and applied appropriately to the topic. The conclusions are logically and clearly presented.

Assessment criteria, excellent (5)

The student exhibits an excellent understanding and application of digital marketing principles and the topics covered in the course. Submitted assignments are professionally formulated, goal-oriented and demonstrates an extensive amount of original thought and insights, with sources transparently cited. Conclusions are well-founded in the theoretical foundation, presented logically, and the reflection genuinely encompasses the group's/student's own perspectives.

The student is remarkably active in teaching and presentation sessions, as well as in group work.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

Lecture materials, DEMS project materials (www.dems.pro), materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.) and other web-based material.

Teaching methods

- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)
- Cases and guest lecturer

Exam schedules

The course includes two exams on ITS (first in October and second in November). The exact dates will be announced later.

International connections

Collaborative learning & innovation pedagogy.

Completion alternatives

-

Student workload

The course consists of a pre-assignment (see instructions below), individual exams on ITS (2), and group assignments (3).

Theory will be covered in lecture sessions as well as through independent study.

At the end of the course, students will provide peer feedback on their group's collaboration, which the teacher can use in assessments (the teacher may adjust the student's grade based on systematically identified factors that raise or lower the grade according to the peer feedback).

Course Credits: 5 ECTS = approx. 135 hours of student work

The course cannot be passed if a student attends less than 75% of the face-to-face sessions.

PRE-ASSIGNMENT: Based on internet sources compile a list of 30 digital marketing terms with your own descriptions of them. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course.

For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")

Content scheduling

Timing: 12.9.-21.11.2024

The course covers the following topics:

- Introduction to Digital Marketing (including concepts, role in marketing and business)
- The role of a website in marketing & SEO
- Content Marketing and Social Media
- AI tools in marketing
- Digital marketing strategy & Customer Journey
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Analytics in digital platforms

Further information

ITSLearning and email

Evaluation scale

H-5

Assessment methods and criteria

Assignments & assessment criteria:
- Pre-assignment (Pass/Fail)
- Website & SEO group assignment 20 % (0-5)
- Exams 20 % + 20 % (0-5)
- Digital ad campaign group assignment 20 % (0-5)
- Strategic content plan group assignment (report and presentation) 20 % (0-5)
- Participation (attendance percentage and participation in teaching and presentation sessions)
- Self & Peer review (Pass/Not completed)

Assessment criteria, fail (0)

The student attends less than 75% of the face-to-face sessions, does not participate in group assignments or exam, or fails to complete the pre-assignment, the course completion will be marked as "Fail." Freeriding in group work will result in course failure. All forms of plagiarism will result in course failure.

Assessment criteria, satisfactory (1-2)

The student demonstrates a basic understanding of digital marketing concepts and the topics covered in the course. The student follows instructions but lacks independent problem-solving skills. Submitted assignments reflects a level of quality similar to AI-generated content, lacking personal reflection and insights.

The student demonstrates weak participation in group work and lacks a professional work approach. The linguistic quality of the group reports, as well as the student's professional impression, is at a satisfactory level. The assessed assignments are insufficient and have been submitted late.

Assessment criteria, good (3-4)

The student understands the topics of the course and can discuss the things learned. The student can apply their learned knowledge and skills to solve given tasks. The student possesses some ability to analyze the information and to identify cause-and-effect relationships between their conclusions and the theory. The student demonstrates good independent and group work skills and activity in teaching sessions.

Group assignments are goal-oriented. The theoretical foundation is well-justified and applied appropriately to the topic. The conclusions are logically and clearly presented.

Assessment criteria, excellent (5)

The student exhibits an excellent understanding and application of digital marketing principles and the topics covered in the course. Submitted assignments are professionally formulated, goal-oriented and demonstrates an extensive amount of original thought and insights, with sources transparently cited. Conclusions are well-founded in the theoretical foundation, presented logically, and the reflection genuinely encompasses the group's/student's own perspectives.

The student is remarkably active in teaching and presentation sessions, as well as in group work.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - teamwork skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None, no replacing assignments either.

Student workload

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Content scheduling

5.9.-15.11.2024
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Further information

Itslearning

Evaluation scale

H-5

Assessment methods and criteria

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three. Plagiarism more than 30%.

Google Analytics 4 exam in Itslearning:

Each correct answer equals to one point. Points 0-10.


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes 50% or more. (=4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - teamwork skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None, no replacing assignments either.

Student workload

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Content scheduling

10.9.-19.11.2024
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Further information

Itslearning

Evaluation scale

H-5

Assessment methods and criteria

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three. Plagiarism more than 30%.

Google Analytics 4 exam in Itslearning:

Each correct answer equals to one point. Points 0-10.


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes 50% or more . (=4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

Lecture materials, DEMS project materials (www.dems.pro), materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.) and other web-based material.

Teaching methods

- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)

Exam schedules

The course includes two exams on ITS. The exact dates will be announced later.

International connections

Collaborative learning & innovation pedagogy.

Completion alternatives

-

Student workload

The course consists of a pre-assignment (see instructions below), individual exams on ITS (2), and group assignments (3).

Theory will be covered in lecture sessions as well as through independent study.

At the end of the course, students will provide peer feedback on their group's collaboration, which the teacher can use in assessments.

Course Credits: 5 ECTS = approx. 135 hours of student work

The course cannot be passed if a student attends less than 50% of the face-to-face sessions.

PRE-ASSIGNMENT: Based on internet sources compile a list of 30 digital marketing terms with your own descriptions of them. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course (DL 15.1.2025).

For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")

Content scheduling

The course covers the following topics:

- Introduction to Digital Marketing (including concepts, role in marketing and business)
- The role of a website in marketing & SEO
- Content Marketing and Social Media
- AI tools in marketing
- Digital marketing strategy & Customer Journey
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Analytics in digital platforms

Further information

ITSLearning and email

Evaluation scale

H-5

Assessment methods and criteria

Assignments & assessment criteria:
- Pre-assignment (Pass/Fail)
- Website & SEO group assignment 20 % (0-5)
- Exams 20 % + 20 % (0-5)
- Digital ad campaign group assignment 20 % (0-5)
- Strategic content plan group assignment (report and presentation) 20 % (0-5)
- Participation (attendance percentage and participation in teaching and presentation sessions)
- Self & Peer review (Pass/Not completed)

Assessment criteria, fail (0)

The student attends less than 50 % of the face-to-face sessions, does not participate in group assignments or exam, or fails to complete the pre-assignment, the course completion will be marked as "Fail." Freeriding in group work will result in course failure. The course will be failed if any assignment contains more than 90% plagiarized content. An assignment will be failed if it contains more than 50% plagiarized content.

Assessment criteria, satisfactory (1-2)

The student demonstrates a basic understanding of digital marketing concepts and the topics covered in the course. The student follows instructions but lacks independent problem-solving skills. Submitted assignments reflects a level of quality similar to AI-generated content, lacking personal reflection and insights.

The student demonstrates weak participation in group work and lacks a professional work approach. The linguistic quality of the group reports, as well as the student's professional impression, is at a satisfactory level. The assessed assignments are insufficient and have been submitted late.

Assessment criteria, good (3-4)

The student understands the topics of the course and can discuss the things learned. The student can apply their learned knowledge and skills to solve given tasks. The student possesses some ability to analyze the information and to identify cause-and-effect relationships between their conclusions and the theory. The student demonstrates good independent and group work skills and activity in teaching sessions.

Group assignments are goal-oriented. The theoretical foundation is well-justified and applied appropriately to the topic. The conclusions are logically and clearly presented.

Assessment criteria, excellent (5)

The student exhibits an excellent understanding and application of digital marketing principles and the topics covered in the course. Submitted assignments are professionally formulated, goal-oriented and demonstrates an extensive amount of original thought and insights, with sources transparently cited. Conclusions are well-founded in the theoretical foundation, presented logically, and the reflection genuinely encompasses the group's/student's own perspectives.

The student is remarkably active in teaching and presentation sessions, as well as in group work.

Objective

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Content

- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and insurances
- Investment alternatives of a private person
- Financing International Business

Materials

Ebooks (to be confirmed at the beginning of course, there may be better newer books available)

Complementary study material will be presented during the course in itslearning

Teaching methods

Course assignments will be described in Itslearning platform and introduced during the course.
Learning tasks and exercises in Itslearning
Small group meetings, individual or group learning
Study journal (learning diary)

International connections

Innopeda, which is based on experiments, sharing of information and knowledge as well as combining different view points. Student-centered learning, problem solving, flipped classroom.

Student workload

Course assignments will be described in Itslearning platform and introduced during the course.

Content scheduling

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Contents
- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and regulation of the financial sector
- Investment alternatives of a private person
- Financing International Business

Further information

Course plans and resources are in Itslearning study platform.

Course requires independent work and applying financial management theory to practice, for example by literature study plus applying the knowledge in course tasks.

Communication mainly in class room meetings. In addition, messaging related to course tasks is possible in itslearning.

Evaluation scale

H-5

Assessment methods and criteria

There will be an exam (week 43). Exam will contribute 30% to the course grade for its part of the course. In addition, learning journal will be written during the course (topics in weeks 36-41). The weight of each learning diary in the assessment is 20% to the course grade for its part of the course. The exam is group exams, the learning diary is personal. Both the exams and the learning diaries must receive a pass mark in order to receive the overall course grade.

Assessment criteria, fail (0)

Student is not attending adequately or has not returned course assignments.

Assessment criteria, satisfactory (1-2)

All learning tasks done and study journal returned.

Assessment criteria, good (3-4)

All learning tasks done and study journal returned, with good (3) or very good (4) quality of work and showing deep knowledge in theme and applying theory in learning tasks.

Assessment criteria, excellent (5)

All learning tasks done and study journal returned, with excellent quality of work and showing deep knowledge in theme and applying theory in learning task.

Objective

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Content

- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and insurances
- Investment alternatives of a private person
- Financing International Business

Materials

Ebooks (to be confirmed at the beginning of course, there may be better newer books available)

Complementary study material will be presented during the course in itslearning

Teaching methods

Course assignments will be described in Itslearning platform and introduced during the course.
Learning tasks and exercises in Itslearning
Small group meetings, individual or group learning
Study journal (learning diary)

International connections

Innopeda, which is based on experiments, sharing of information and knowledge as well as combining different view points. Student-centered learning, problem solving, flipped classroom.

Student workload

Course assignments will be described in Itslearning platform and introduced during the course.

Content scheduling

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Contents
- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management
- Investment alternatives of a private person
- Financing International Business

Further information

Course plans and resources are in Itslearning study platform.

Course requires independent work and applying financial management theory to practice, for example by literature study plus applying the knowledge in course tasks.

Communication mainly in class room meetings. In addition, messaging related to course tasks is possible in itslearning.

Evaluation scale

H-5

Assessment methods and criteria

The final grade of the whole course is based on all course assignments done during the course, the study journal with self evaluation.

Assessment criteria, fail (0)

Student has not returned course assignments.

Assessment criteria, satisfactory (1-2)

All learning tasks done and study journal returned.

Assessment criteria, good (3-4)

All learning tasks done and study journal returned, with good (3) or very good (4) quality of work and showing deep knowledge in theme and applying theory in learning tasks.

Assessment criteria, excellent (5)

All learning tasks done and study journal returned, with excellent quality of work and showing deep knowledge in theme and applying theory in learning task.

Objective

The student activates their Swedish language skills so that they understand spoken and written language and can produce it in everyday situations. Additionally, they master the essential structures of the Swedish language. After completing this course, the student will be better prepared to handle future mandatory Swedish courses. This course is recommended for those who feel their Swedish proficiency is lacking. The determination of one's skill level can be done, for example, through a placement test.

Content

The basic grammar, structures and vocabulary of the Swedish language.

Evaluation scale

Hyväksytty/Hylätty

Objective

The student activates their Swedish language skills so that they understand spoken and written language and can produce it in everyday situations. Additionally, they master the essential structures of the Swedish language. After completing this course, the student will be better prepared to handle future mandatory Swedish courses. This course is recommended for those who feel their Swedish proficiency is lacking. The determination of one's skill level can be done, for example, through a placement test.

Content

The basic grammar, structures and vocabulary of the Swedish language.

Evaluation scale

Hyväksytty/Hylätty

Objective

The student activates their Swedish language skills so that they understand spoken and written language and can produce it in everyday situations. Additionally, they master the essential structures of the Swedish language. After completing this course, the student will be better prepared to handle future mandatory Swedish courses. This course is recommended for those who feel their Swedish proficiency is lacking. The determination of one's skill level can be done, for example, through a placement test.

Content

The basic grammar, structures and vocabulary of the Swedish language.

Evaluation scale

H-5

Objective

Student can clarify own business idea.
Can present own business idea.
Will receive entrepreneurship coaching.

Content

Student will present own business idea
Student will participate GSEA training and competition.

International connections

The Global Student Entrepreneur Awards, or GSEA, is a student entrepreneurship competition for university of applied sciences and university students. A student entrepreneur studying at a Finnish higher education institution may participate in the competition, who has had business operations in addition to studies for at least six months and a turnover of at least 500 USD or the company has received at least 1000 USD in funding. Students must be between 18 and 30 years old.

Student workload

Course working methods and scheduling Implementation 7.8.-15.2.2024.
Detailed scheduling and more detailed instructions for the course are in Itslearning.
If you work in a team company, other partners can participate in the preparation of the presentation and other pro-competitive activities.

Contents of the course:
1. Conducting and developing one's own business
2. Registration for the competition (registration https://webportalapp.com/sp/login/eo-studentapplications-2024)
3. Participating in pitching coaching
4. Utilizing the sparring of entrepreneurs
5. Participation in the competition
6. Reflection and writing and returning the report and conducting an entrepreneurship competence survey (YOOP) with justification

Assessment criteria, approved/failed

Accepted completion requires that the student meets the prerequisites for the course, enrolls in the GSEA competition according to the given instructions, prepares for her/his own presentation in the GSEA competition and presents her/his own business idea in her/his turn either on-site in Turku or over the net. In addition to participating in the competition, the student will write a report in accordance with the instructions given.

Content scheduling

A student who meets the prerequisites for the course contributes to the development of her/his own business. She/He is trained in the glorification and persuasive presentation of his business idea. The student prepares her/his own presentation and participates in the coaching offered. Students will participate in the Finnish sectional competition on 13th January 2025 (Notice! The date has been changed) in Turku at the Kupittaa campus area in a location to be announced later or remotely online. The student keeps her/his own presentation according to the instructions given and receives feedback from the judges. The winner of the Finnish competition (Finnish citizen) will be able to represent her/his country and their own company in the European competition. If she/he succeeds there, she/he has a chance to enter the global competition. Read more about GSEA competition at gsea.org.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Assessment scale: Approved/failed.

Qualifications

Global Student Entrepreneur Awards (GSEA) is a student entrepreneurship competition, that is aimed to college and university students. A student entrepreneur studying at a Finnish university who has had a business alongside studies for at least half a year and has a turnover of at least USD 500 or the company has received at least USD 1000 in funding can participate in the competition. The student must be between 18 and 30 years old.

Objective

The student is able
- to analyse and apply different meeting and event planning process models
- to recognise and apply different services as well as different wellness components in a meeting or event concept
- to arrange a healthy, sustainable and customer-oriented meeting or event.

Content

- Event and meeting planning process models
- Mental and physical well-being elements in meeting and event context
- Planning, implementation and documentation of a meeting or event project

Materials

Links to material are in ITS learning Platform. Some updates will be made in the beginning of the course in September.

1. U.S. Department of Labor, Employment, and Training Administration 2016. Competencies Established for Meeting, Events, and Exhibition Management (available at: https://www.careeronestop.org/CompetencyModel/info_documents/EventManagement-CaseSummary.pdf)
2. Meeting Professionals International. 33 Skills Needed to Become a Successfull Event Planner (available at: https://www.mpi.org/blog/article/33-skills-meeting-and-event-planners-need-to-succeed)
3. Arlington Convention & Visitors Bureau: 25 Pivotal Hospitality Trends for 2018.
https://www.smartmeetings.com/magazine_article/25-pivotal-hospitality-trends-for-2018
4. World Health organisation. Planning healthy and sustainable meetings.
http://www.euro.who.int/__data/assets/pdf_file/0005/373172/healthy-meetings-eng.pdf
5. Ulkoministeriön vastuullisen kokoustamisen opas: https://um.fi/documents/35732/0/Green+Meeting_suom_final+%282%29.pdf/5f119a18-9d56-821f-c867-67b1141726e3?t=1554276947781 (In Finnish only)
6. Wellness Sector Spotlight: The Stunning Shift to Telehealth & Telewellness. Kongressijärjestön raportti 2019: https://www.iccaworld.org/cnt/files/ICCA%20Sustainability%20Report%202019.pdf

ADDITIONS TO BE MADE WITHIN SEPTEMBER

Teaching methods

The course is based on active learning. The aim is for students to master core concepts and meeting/event planning models and to be able to relate what they have learnt to a project to be implemented. The course includes independent individual learning and study (distance work), reading circles, presentations of outputs, project work and reflection on learning.

Exam schedules

There is no exam in this course. Evaluation is based on output, assignments and work during the course.

International connections

Teaching at Turku University of Applied Sciences is based on #Innopeda, a learning method developed at Turku AMK. Innopeda is based on experimentation, knowledge sharing and combining different approaches. With Innopeda we combine teaching, research and development, internationality and cooperation with working life. Find out more about Innopeda on the Intranet Messi.

Student workload

Reading&learning circles (3) and oral presentations from reading&learning circles (3)
Online test on learning circles.
A possibility to be part of a survey group (Delegation survey) in larger events in Turku.
Practical project - written project implementation plan in small groups and implementation on event days
Peer and self-evaluation
Final written reflection (this is the basis for the grade)

Sizing of student work:
5ects is 133h of student work and is divided as follows
65h contact hours (of which 20 - 25h for the event).
68h of independent work

Content scheduling

After completing the course, students will be able to
- analyse and apply different meeting and event planning processes
- identify and apply different services and different welfare components in a meeting or event concept
- organize a meeting or event that promotes well-being, is sustainable and customer-oriented
Content:
- Process models for event and meeting planning
- Elements of mental and physical well-being in a meeting and event context
- Planning, implementing and documenting a meeting or event project

Planning and organizing a meeting, planning and organizing the event and its organisation:
Please refer to the online schedule for facilities and times.

Further information

Events to be organized are
1) International Language Week ILW - 18.11. -23.11. at EDU Campus. This event is the responsible of the exchange students.

2) Matkailuakatemian verkostopäivät - Tourism Academy Networking Seminar 31.10. at EDU Campus

3) 14.11. A tourism stakeholder event coordinated by the Regional Council of Southwest Finland, at Turku UAS campus

4) The main event is in co-operation with Turku UAS: Find Your Future - Ura ja Rekrymessut (Career and recruiting fair). The fair is on EDU and ICT campuses on Thursday 28.11.2024. This event is the responsible of the PLMWES23 -student group.

5) Participation on National Congress Delegation Survey in Turku. The event surveyed is taking place at Logomo during week 38.

Evaluation scale

H-5

Assessment methods and criteria

Reading circles (3) and oral presentations of reading circles (3) - assessment 1-5 (teacher assessment)
Test on reading cirlce content - online - assessment 25% of final grade

Project implementation:
Implementation of the event - written implementation plan for the project in small groups and implementation on the event days - assessment 1-5 (written part omitted)
Peer and self-assessment on a scale of 1-5, will have an indicative effect on the final grade
Final written reflection assessment 1-5 (teacher assessment, forms the basis of the evaluation)

Participation on Congress Delegation Survey.

Assessment criteria, fail (0)

Completions (reading&learning circles, final reflection) are incomplete and do not meet the minimum requirements, and supplements are not returned on time, OR the student does not participate in the planning and implementation of the events assigned to them.

Assessment criteria, satisfactory (1-2)

Project work and preparatory reading&learning circles
The student/group works independently, but not fully in line with the objectives of the curriculum. No guidance is used. The knowledge base is unilaterally covered in the reading&learning circle and applied in the project. The presentation of selected perspectives and own conclusions is weak and some of the objectives of the course are not achieved. The outputs of the reading circles do not include critical reflection or synthesis. The small group project implementation plan based on the reading circle proposals does not clearly support the implementation of the small group project or is incomplete and overly detailed.
Final reflection
Reflection does not demonstrate mastery of the reading and reflection remains superficial. The learning from the event implementation (project) is either self-evident or superficial. Reflection is one-sided and/or brief. Lack of teamwork. Absences.

Assessment criteria, good (3-4)

GRADE 3
Project work and preparatory reading&learning circles:
The student/group is proactive, innovative and critical to some extent and makes good use of the learning material. The selection and use of the theoretical knowledge base and the latest research findings are quite varied and appropriate to the topic. The readings are discussed and the overall issues are presented in a largely logical and clear manner.
The output contains critical thinking and is active. The outputs of the reading circles are partly useful for the implementation of the project.
Final reflection
The reflection will return to the theoretical knowledge base and will be complemented by the lessons learned and the project experience. Reflection is quite complex or partly analytical, reflecting on what has been learned. The reflection paper is a coherent whole, in line with the assignment.

Fairly active participation in the planning and implementation of the event or teamwork to be developed.

Grade 4 fulfills the requirements for grade 3, yet does not cover enough criteria to be a 5.

Assessment criteria, excellent (5)

Project work and preparatory reading&learning circles:
The student/group draws on the resources and skills of the whole group. There is good preparation and clear interest in the topic of the learning circle. The student/group is able to critically analyse different possible solutions for the project and to build a customer-oriented package taking into account the different perspectives and constraints of the event implementation. The student/group has received feedback constructively and has also used it during the project work. The work of the group is dialogical and develops the knowledge and skills of all participants.
Final reflection:
The reflection is a logical and coherent whole. The reflection clearly demonstrates a comprehensive knowledge of the theoretical background and the business context, the application of the knowledge base to the project and the structuring of the learning. The text is analytical and partly critical.
Active participation in the planning and implementation of the event as part of a team.

Objective

Having completed the course the student is able to
- understand how HRM can contribute to organizational performance
- recognize the principal functions of HR
- develop an understanding of how the principles and practices human resource management
- help firms to attract, retain, and develop its human capital.

Content

- strategic management and Strategic HR management
- core processes and functions of HRM
- work analysis and job design
- recruitment process
- performance management and appraisal, reward management

Materials

Course book: Dessler, Gary (2017 or 2019). Human Resource Management, 15th/16th edition, Harlow: Pearson Education.
There are several hard copies of the 13th, 15th and 16th editions at the Lemminkäinen library which are also fine to use for this course.
- Additional reading materials in Itslearning

Teaching methods

Flipped Learning: the students study the theoretical background at home (cf. reading to be completed prior to every class)
The contact hours are mainly used to do case studies and workshops.
BYOD for each “lecture” as the course book & internet access are needed to do the case studies.

Exam schedules

This course is based on the completion of assignments and there is no exam.

International connections

Flipped learning, case study method, project base

Completion alternatives

Providing a lecture about HRM - topic(s) to be defined with the responsible teacher - to the class.

Student workload

Contact Sessions: 40 hours
Individual and team assignments: ~ 40 hours
Readings: ~40 hours

Content scheduling

1- Course introduction and key concepts
2. HRM strategy and analysis
3. work analysis and talent management process, deadline for individual assignment 1 and peer review in class
4. Personnel planning, employee testing and interviewing candidates
5. Reviewing questions for the team assignment; performance management and appraisal, reward management
6. Guest lecture (to be confirmed), deadline for individual assignment 2 and peer review in class
7. Strategic Pay plans
8. Course wrap and team presentations

Further information

Priority will be given to Business Operations Management and exchange students.

Possible traveling costs at the expense of the student might occur for the completion of the team assignment (interview of an HR specialist).

Make sure to always inform and explain in your list of references any use (Gramarly, ChatGpt, Copilot, etc...) of AI systems. Tell where and how (e.g. by giving the prompts you used, translating) AI has been used in your work.
Use AI responsibly. You are always responsible for the outputs of the work/assignments you submit. Not mentioning the use of AI will automatically lead to a fail for the assignment in question.

Evaluation scale

H-5

Assessment methods and criteria

The course is based on case studies which are done in class. Therefore a 70% attendance is required to be able to pass the course.

All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts)
Good (1pts)
Excellent (2pts)
2 Individual assignments: 4 points maximum
2 peer reviews: 4 points maximum
2 impromptu tests: 4 points maximum
1 team assignment (team presentation and executive summary): 4 points
The students can get a maximum of altogether 16 points.
The points translate as follow for the final grade:
0-6 points: failed; 7 points: 1; 8-9 points: 2; 10-11 points: 3; 12-13 points; 4; 14-16 points: 5

Please note that:
Missing a deadline equals 0 points (unless medical certificate)
The two individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing a peer review or an impromptu test is not disqualifying, it only affects negatively the final grade.
Assessment scale H-5

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear. The attendance falls below 70%.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.

Objective

After completing this course the student is able to utilize IT applications in goal-oriented team and project work.

Content

- use of the O365 environment for team communication and information management
- basics of Excel
- drafting of texts, publications and presentations, processing and embedding images
- basics of data protection and security

Evaluation scale

H-5

Objective

After completing this course the student is able to utilize IT applications in goal-oriented team and project work.

Content

- use of the O365 environment for team communication and information management
- basics of Excel
- drafting of texts, publications and presentations, processing and embedding images
- basics of data protection and security

Evaluation scale

H-5

Objective

After completing this course the student is able to utilize IT applications in goal-oriented team and project work.

Content

- use of the O365 environment for team communication and information management
- basics of Excel
- drafting of texts, publications and presentations, processing and embedding images
- basics of data protection and security

Materials

Excel
• Eduhouse-palvelun opetusvideot
• muu Itsiin lisätty opetusmateriaali

Teaching methods

Excel
• opetusvideot
• työpajat
• harjoitustehtävät

Completion alternatives

Opiskelija voi toimittaa Tieken tai ECDL:n tutkintotodistuksen vastuuopettajalle ja saada kurssista suoritusmerkinnän. Todistus tulee toimittaa vastuuopettajalle kurssin alussa.

Student workload

Excel
• lähiopetus 12 h
• opetusvideot 5 h
• muuhun opetusmateriaaliin tutustuminen 5 h
• harjoitustehtävät 15 h
• lopputyö ja siihen valmistautuminen 6 h

Content scheduling

Excel
• Exceliin tutustuminen, tietokannan luominen, vko 37
• Tietokantojen suodattaminen ja lajittelu, solujen muotoilu, erilaiset kursorit, vko 38
• Excelillä laskeminen, soluviittaukset, täyttökahva vko 39
• Excelin funktiot, vko 40
• Visualisoinnin perusteet, kaaviot ja ehdollinen muotoilu, vko 41

Further information

Yhteydenpito opettajiin ensisijaisesti sähköpostitse.

Toteutuksen alkaessa opiskelijalla tulee olla koneelleen asennettuna Microsoft Office -ohjelmistot (Excel, Word, Powerpoint, Teams). Ohjeet löytyvät Digistartista.

Opiskelijan tulee hallita oman laitteen käyttö. Hänen tulee osata asentaa ja päivittää laitteistoaan ja ohjelmistojaan.

Esitietovaatimus on Digistartti tai vastaavat taidot.

Kurssilla opetetaan PC ympäristön käyttöä.

Evaluation scale

H-5

Assessment methods and criteria

Toteutus arvioidaan kahdessa osassa:
Muut työkalut (3 op)
-Harjoitustehtävät. Ajallaan palautetut harjoitustehtävät antavat oikeuden päästä tekemään,loppukokeen, joka antaa
osuuden arvosanan.

Excel (2 op)
• opintojakson aikana tehtävät harjoitustehtävät 30 %
• opintojakson aikana tehtävät testit 10 %
• opintojakson lopuksi tehtävä harjoitustyö 60 %. Harjoitustyö tehdään yksilötyönä kampuksella lukujärjestyksen mukaan viikolla 43.

Assessment criteria, fail (0)

Excel:
Opiskelija ei palauta pyydettyjä suorituksia määräaikaan mennessä eikä hänen osaamistaan voi tämän vuoksi arvioida ja/tai opiskelija ei osoita hallitsevansa vähintään arvosanaan 1 vaadittavaa osaamista.

Assessment criteria, satisfactory (1-2)

Excel:
arvosana 1
Opiskelija hallitsee taulukkolaskennan perusteet:
- taulukon ulkoasun muokkaaminen mm. eri värejä ja reunaviivoja käyttäen
- erilaisten tietojen syöttäminen soluun (esim. teksti, luku, prosenttiluku)
- perustason laskutoimitusten suorittaminen soluissa
arvosana 2
- arvosanan 1 kriteerit ylittyvät, mutta arvosanan 3 kriteerit eivät täyty

Assessment criteria, good (3-4)

Excel
arvosana 3
Arvosanan 1 kriteerien lisäksi opiskelija osoittaa hallitsevansa
- perustason funktioiden käyttämisen
- suhteellisen soluviittauksen käyttämisen
- tiedon lajittelemisen ja suodattamisen
- perustason kaavioiden luomisen
arvosana 4
- arvosanan 3 kriteerit ylittyvät, mutta arvosanan 5 kriteerit eivät täyty.

Assessment criteria, excellent (5)

Excel:
Arvosanan 3 kriteerien lisäksi opiskelija osoittaa hallitsevansa
- vaativampien funktioiden käyttämisen
- suoran soluviittauksen käyttämisen
- kaavioiden luomisen ja muokkaamisen
- ehdollisen muotoilun

Objective

After completing this course the student is able to utilize IT applications in goal-oriented team and project work.

Content

- use of the O365 environment for team communication and information management
- basics of Excel
- drafting of texts, publications and presentations, processing and embedding images
- basics of data protection and security

Evaluation scale

H-5

Objective

After completing the course the student can:
- participate in systematic research and development activities as a responsible member of the project team
- describe the principles of project team operation and project control
- explain the importance of the project’s goals to the business of the stakeholders
- use modern tools of project management in project planning and implementation
- solve problems related to project implementation
- apply his/her knowledge to achieve project goals
- document the project
- identify areas of further development related to one’s professional skills and is able to deepen one’s professional skills according to the project’s goals
- evaluate his/her learning and professional development in the project.
More detailed outcomes will be defined on a project basis and according to student’s degree programme and competence area.

Content

Innovation project is typically a development project implemented in co-operation with a company or another external customer. However, the project may also be a part of Turku University of Applied Science’s internal research and development activities or it can be based on a student’s or student team’s own project or business idea. Also development projects related to different student competitions are applicable.

The final extent, detailed contents, student workload and learning outcomes of the course will be defined on a project basis.

Materials

Students choose their theory to suit the project and their own learning goals.
Every student chooses one useful book to read. The book must be useful for the project and for students own learning.
Students gather all necessary info, knowledge, skills and tools to be able to succesfully finnish the project.

Teaching methods

Contact lessons/info, teamwork, individual work, reports. Pedagogical methods used: Project learning, problem based learning, CDIO and innovation pedagogy.

International connections

Innovation project is typically a development project implemented in co-operation with a company or another external customer. However, the project may also be a part of Turku University of Applied Science’s internal research and development activities or it can be based on a student’s, student team’s own project, or business idea. In addition, development projects related to different student competitions are applicable.
Students select their preferred projects they want to work after exhibition.
After completing the course, the student can:
• participate in systematic research and development activities as a responsible member of the project team
• describe the principles of project team operation and project control
• explain the importance of the project’s goals to the business of the stakeholders
• use modern tools of project management in project planning and implementation
• solve problems related to project implementation
• apply his/her knowledge to achieve project goals
• document the project
• identify areas of further development related to one’s professional skills and is able to deepen one’s professional skills according to the project’s goals
• evaluate his/her learning and professional development in the project.

Student workload

4 hours on Tuesday and 4 hours on Friday
Additionally student work in (SCRUM or other project management methods) team together with rest of team member.

Content scheduling

13.09.2024 - 20.12.2024.
• Innovation project is an onsite course. Working on Campus on Tuesdays and Fridays at 08-12. Absences for a maximum of 3 acceptable reasons.
• Project Work for pre-selected companies or organizations
• Working in groups of 6-10 students
• Each project has dedicated coach (staff member) and product owner (typically customer representative).
• SCRUM or some other method for project management
Idea/creation phase: Sep-Dec
Execution/prototyping phase:

Further information

In the Capstone Innovation Project, it is compulsory to attend the scheduled teamwork on Tuesdays and Fridays from 8:00 to 12:00 O'clock.

Reason for compulsory participation on Tuesdays and Fridays:
The capstone course is based on a multidisciplinary working life project in multi-professional student teams.

The learning objectives are related to multidisciplinary teamwork and project management skills. In contrast to, for example, an internship, the focus is not on the competence of certain work tasks, but on the competence of multidisciplinary cooperation and project management in demanding research, development, or entrepreneurship projects of working life. In Capstone, the student must act as an expert in his field in tasks placed in the intermediate spaces of the participants' core competences. Learners learn to adapt their expertise to their peers' skills and the assignment requirements.

The assessment relies on a 360-assessment process and focuses, among other things, on the students' ability to function successfully as a member of a multi-specialist team. The Capstone Innovation Project course requires the opportunity to work in a trained team where peer evaluation is carried out. Studying a demanding job and working on it alone will not produce the competence sought by the Capstone innovation project without team coaching and peer learning. Just doing individual expert tasks does not fulfill the goals of the Capstone innovation project course.

These learning objectives are not possible to achieve without participation in onsite learning on Tuesdays and Fridays from 8:00 to 12:00.

More information from coordinators:
Linnossuo Timo
Sanna Simola

Evaluation scale

H-5

Assessment methods and criteria

Things to evaluate in Capstone:
• Attending group meetings
• Willingly accepts assigned tasks
• Contributes positively to group discussions.
• Completes work on time or make alternative arrangements.
• Helps others with their work when needed.
• Work accurately and completely, quality of the work is sufficient.
• Contribute a fair share to weekly tasks.
• Works to find out how to solve a problem and suggesting ideas.
• Overall is valuable member of the team.

The course is evaluated with grades 0-5. Assessment based on feedback from groups peer assessment, tutor’s assessment, and POs assessment. Peer assessment and turtor asesment will be done constantly during the course.
Individual learning portfolio and project teams deliverables and documentation of project work will be used as assessment material for grading together with Peer-, tutor and PO evaluations.
Feedback and acting on it is important part of assessment of students learning and skills.

Each project documents the process and Deliverables and reports them to the PO.
Each student documents her/his learning process and work individually in Learning Portfolio.
The documentations (group and individual), the group Reports and the individual the Learning Portfolios will be part of the evaluation and grading of student work and learning.

Assessment criteria, fail (0)

• Student has not contributed to group discussions.
• Student has not helped others when needed.
• Student has not returned assignments.
• Student has not contributed a fair share to weekly tasks.
• Student has not worked to find out how to solve a problem.
• Level of the final result is poor.

Assessment criteria, satisfactory (1-2)

• Student has contributed to group discussions.
• Student has completed work late or after reminder.
• Student has helped others when needed on acceptably way.
• The quality of assignments made by the student is satisfactory.
• Student has contributed a fair share to weekly tasks on acceptably way.
• Student has worked to find out how to solve a problem on acceptably way.
• Student has collected and documented feedback from peers, tutor and PO.

Assessment criteria, good (3-4)

Grades (3 and 4) is placed between commendable and acceptably

Assessment criteria, excellent (5)

• Student has contributed positively to group discussions.
• Student has completed work on time on commendable way.
• Student has helped others with their work.
• The quality of assignments made by the student is commendable.
• Student has contributed a fair share to weekly tasks on commendably way.
• Student has worked to find out how to solve a problem and suggesting ideas on commendable way.
• Student has collected, documented and used feedback from peers, tutor and PO to imoprove his skills and work.

Objective

After completing the course the student can:
- participate in systematic research and development activities as a responsible member of the project team
- describe the principles of project team operation and project control
- explain the importance of the project’s goals to the business of the stakeholders
- use modern tools of project management in project planning and implementation
- solve problems related to project implementation
- apply his/her knowledge to achieve project goals
- document the project
- identify areas of further development related to one’s professional skills and is able to deepen one’s professional skills according to the project’s goals
- evaluate his/her learning and professional development in the project.
More detailed outcomes will be defined on a project basis and according to student’s degree programme and competence area.

Content

Innovation project is typically a development project implemented in co-operation with a company or another external customer. However, the project may also be a part of Turku University of Applied Science’s internal research and development activities or it can be based on a student’s or student team’s own project or business idea. Also development projects related to different student competitions are applicable.

The final extent, detailed contents, student workload and learning outcomes of the course will be defined on a project basis.

Materials

Students choose their theory to suit the project and their own learning goals.
Every student chooses one useful book to read. The book must be useful for the project and for students own learning.
Students gather all necessary info, knowledge, skills and tools to be able to succesfully finnish the project.

Teaching methods

Contact lessons/info, teamwork, individual work, reports. Pedagogical methods used: Project learning, problem based learning, CDIO and innovation pedagogy.

International connections

Innovation project is typically a development project implemented in co-operation with a company or another external customer. However, the project may also be a part of Turku University of Applied Science’s internal research and development activities or it can be based on a student’s, student team’s own project, or business idea. In addition, development projects related to different student competitions are applicable.
Students select their preferred projects they want to work after exhibition.
After completing the course, the student can:
• participate in systematic research and development activities as a responsible member of the project team
• describe the principles of project team operation and project control
• explain the importance of the project’s goals to the business of the stakeholders
• use modern tools of project management in project planning and implementation
• solve problems related to project implementation
• apply his/her knowledge to achieve project goals
• document the project
• identify areas of further development related to one’s professional skills and is able to deepen one’s professional skills according to the project’s goals
• evaluate his/her learning and professional development in the project.

Completion alternatives

-

Student workload

4 hours on Tuesday and 4 hours on Friday
Additionally student work in (SCRUM or other project management methods) team together with rest of team member and must meet their coach weekly.

Content scheduling

17.01.2025 - 25.04.2025.
• Innovation project is an onsite course. Working on Campus on Tuesdays and Fridays at 08-12. Absences for a maximum of 3 acceptable reasons.
• Project Work for pre-selected companies or organizations
• Working in groups of 6-10 students
• Each project has dedicated coach (staff member) and product owner (typically customer representative).
• SCRUM or some other method for project management
Idea/creation phase: Sep-Dec
Execution/prototyping phase: 17.01.2025 - 25.04.2025.

Further information

Coordinators:
Linnossuo Timo
Sanna Simola

Evaluation scale

H-5

Assessment methods and criteria

Things to evaluate in Capstone:
• Attending group meetings
• Willingly accepts assigned tasks
• Contributes positively to group discussions.
• Completes work on time or make alternative arrangements.
• Helps others with their work when needed.
• Work accurately and completely, quality of the work is sufficient.
• Contribute a fair share to weekly tasks.
• Works to find out how to solve a problem and suggesting ideas.
• Overall is valuable member of the team.

The course is evaluated with grades 0-5. Assessment based on feedback from groups peer assessment, tutor’s assessment, and POs assessment. Peer assessment and turtor asesment will be done constantly during the course.
Individual learning portfolio and project teams deliverables and documentation of project work will be used as assessment material for grading together with Peer-, tutor and PO evaluations.
Feedback and acting on it is important part of assessment of students learning and skills.

Each project documents the process and Deliverables and reports them to the PO.
Each student documents her/his learning process and work individually in Learning Portfolio.
The documentations (group and individual), the group Reports and the individual the Learning Portfolios will be part of the evaluation and grading of student work and learning.

Assessment criteria, fail (0)

• Student has not contributed to group discussions.
• Student has not helped others when needed.
• Student has not returned assignments.
• Student has not contributed a fair share to weekly tasks.
• Student has not worked to find out how to solve a problem.
• Level of the final result is poor.

Assessment criteria, satisfactory (1-2)

• Student has contributed to group discussions.
• Student has completed work late or after reminder.
• Student has helped others when needed on acceptably way.
• The quality of assignments made by the student is satisfactory.
• Student has contributed a fair share to weekly tasks on acceptably way.
• Student has worked to find out how to solve a problem on acceptably way.
• Student has collected and documented feedback from peers, tutor and PO.

Assessment criteria, good (3-4)

Grades (3 and 4) is placed between commendable and acceptably

Assessment criteria, excellent (5)

• Student has contributed positively to group discussions.
• Student has completed work on time on commendable way.
• Student has helped others with their work.
• The quality of assignments made by the student is commendable.
• Student has contributed a fair share to weekly tasks on commendably way.
• Student has worked to find out how to solve a problem and suggesting ideas on commendable way.
• Student has collected, documented and used feedback from peers, tutor and PO to imoprove his skills and work.

Objective

After participating in the course, the student:
* understands basics of innovation-based entrepreneurship, business idea generation, target customer's analysis, prototype design and planning, and technology development
* is familiar with use of NABC and Lean canvases for business ideas validation
TRL (technology readiness level) and MVP (minimum viable product) concepts
* has got experience on Innovation and business pitching skills for private funding,
as well as grant application from public funding.

Content

Ideation and Teaming up
Problem and Customer Validation
Lean-canvas and business model
Prototyping and Minimum Viable Product
Pitching and Way Forward

Materials

Teachers will provide powerpoints and additiional materials via the ItsLearning environment

Additional literature, for instance:
Maurya, A. (2022). Running lean. " O'Reilly Media, Inc.".
Fitzpatrick, R. (2013). The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. Robfitz Ltd.
Ries, E. (2011). The lean startup. New York: Crown Business, 27, 2016-2020.

Teaching methods

Experiential Learning: Direct engagement with real-world problems and solutions.
Project-Based Learning: Long-term development of a business project.
Collaborative Learning: Team-based work to develop and refine ideas.
Active Learning: Interactive workshops and hands-on activities.
Problem-Based Learning: Solving real-world problems through innovation.
Formative Assessment: Ongoing feedback and iterative improvement.
Flipped Classroom: Pre-class preparation for interactive in-class work.
Coaching & Mentorship: Guidance from experienced instructors and mentors.
Pitch Practice: Development of presentation and pitching skills.

Exam schedules

There are not exams. The evaluation is based on the performance of the student, both at individual level and as part of a team.

International connections

Pedagogic Approaches: Emphasis on student-centered, collaborative, experiential, and problem-based learning, supported by coaching and iterative feedback.
Sustainable Development: Encourages students to develop eco-friendly, ethical, and socially responsible business ideas that align with the principles of long-term value creation and systems thinking.

Completion alternatives

There are not alternative methods. Assistance to the events, to at least 80% is mandatory. See all instructions.

Student workload

Teamwork and Assignments:
You’ll be working in teams formed around a business idea from Week 1.
Collaborate with your team on assignments presented during the odd weeks and continue refining these in preparation for presentations in the even weeks.

Odd Weeks (1, 3, 5, 7, 9):
Attend presentations on a new topic by the instructors (e.g., ideation, customer validation, business models).
Work with your team to apply the concepts presented to your business idea (e.g., creating a Lean Canvas, conducting customer interviews).
Prepare a team presentation for the next even week session.

Even Weeks (2, 4, 6, 8):
Present your progress (e.g., business idea, validation results, MVP) to the class.
Receive feedback from instructors and peers to refine your work.

Between Sessions:
After receiving feedback, continue refining your team’s work during the remainder of the week.
Be prepared to apply new concepts from the upcoming session to your ongoing project.

Week 10: Final Pitch and Submission:
Pitch your business idea during the final session.
Submit all your project materials (e.g., business model, customer interviews, MVP) to the instructors for evaluation.

Summary of Obligations:
Collaborate with your team on each assignment.
Present your work during the even weeks.
Refine and improve your work based on feedback.
Submit the final version of all project materials by the end of Week 10.

Content scheduling

Overall Structure
Odd weeks (1, 3, 5, 7, 9): New topic presentations by the instructors, introducing key concepts.
Even weeks (2, 4, 6, 8, 10): Student group presentations where they present the work done, receive feedback, and refine their ideas.

Detailed Weekly Plan
Week 1: Ideation and Teaming Up (16th January 2025)
Objective: Generate initial business ideas, form teams, and understand entrepreneurship basics.
Instructor Presentation:
Introduce entrepreneurship and the Lean Startup methodology.
Lead ideation workshop (NABC Ideation Canvas).
Form teams based on business ideas.
Homework: Teams refine their business ideas and prepare a list of potential ideas with a short description of the chosen one.

Week 2: Ideation Results & Feedback (23rd January 2025)
Student Presentations:
Each team presents their chosen business idea, including initial thoughts on the problem and market.
Instructor Feedback:
Provide feedback on the viability, innovation, and potential of their ideas.
Guide them in refining their business concepts.

Week 3: Problem and Customer Validation (30th January 2025)
Objective: Validate the identified problem and understand target customers.
Instructor Presentation:
Problem validation techniques and customer persona creation.
How to conduct effective customer discovery interviews.
Homework: Teams conduct customer interviews and refine their problem statements and customer personas.

Week 4: Problem & Customer Validation Results (6th February 2025)
Student Presentations:
Each team presents their refined problem statement, customer personas, and the feedback they gathered from interviews.
Instructor Feedback:
Evaluate how well the teams validated their problems and customer assumptions.
Offer suggestions for additional customer validation or problem refinement.

Week 5: Lean Canvas and Business Model (13th February 2025)
Objective: Develop and validate core components of the business model using the Lean Canvas.
Instructor Presentation:
Introduce the Lean Canvas and its 9 components.
Guide teams through filling out their Lean Canvas.
Homework: Teams complete their Lean Canvas and develop a draft business model.

Week 6: Business Model Results (27th February 2025)
Student Presentations:
Each team presents their Lean Canvas, focusing on customer segments, value propositions, and revenue models.
Instructor Feedback:
Provide feedback on how well their business model aligns with the customer problem.
Suggest improvements and refinements.

Week 7: Prototyping and MVP Development (6th March 2025)
Objective: Create a basic prototype and MVP development plan.
Instructor Presentation:
Introduction to prototyping and the concept of Minimum Viable Product (MVP).
Examples of successful MVPs.
Homework: Teams begin prototyping and creating an MVP development plan.

Week 8: Prototyping Results (13th March 2025)
Student Presentations:
Teams present their prototypes and MVP plans, showcasing their progress.
Instructor Feedback:
Evaluate the prototypes and MVP plans, offering suggestions for next steps and refinement.

Week 9: Pitch Preparation (20th March 2025)
Objective: Develop and polish pitch decks for final presentations.
Instructor Presentation:
Teach the art of pitching and essential components of a compelling pitch (value proposition, business model, market potential, team strength).
Provide guidance on creating a professional pitch deck.
Homework: Teams finalize their pitch decks and practice their presentations.

Week 10: Final Pitch Presentations (27th March 2025)
Student Presentations:
Teams deliver their final pitches, simulating a real-world pitch competition.
Instructor Feedback:
Provide comprehensive feedback on their pitch, business model, and overall project.
Offer next steps for further development and growth.
Submission:
Teams submit their full set of materials (business model, customer interviews, MVP plan, etc.) for final evaluation.

Further information

Active team participation and high-quality work are essential for a good grade.
80% attendance is required to avoid failing the course.
The grading reflects both your individual effort and your team’s overall success.

Evaluation scale

H-5

Assessment methods and criteria

Team-Based Performance:
Your grade will be based on two key factors:
Your individual contribution as a valuable team member.
Your team’s overall performance and achievements throughout the course.

Evaluation Criteria:
Grading is about 50 % on team merits and 50 % performance performance, always related to the quality of work done. Course feedback is both giving by teachers at individual level, group level, and collective level. Overall, how well you work with your team to complete tasks and achieve goals, and how you did towards that. We both evaluate your individual efforts and on how your team performs. A strong team effort can lead to higher grades for all members, while poor team performance will negatively impact everyone’s grade.

Attendance Requirement:
You must attend at least 80% of the contact sessions to pass the course. Missing more than 20% of these sessions may result in failing, as active participation is crucial.

Logic behind the course:
The course search for students from all areas from Turku UAS. Innovations need several types of profiles, from programing to bio fields, going to food processing and automated manufacturing, and obviously now AI-based (why not). Optimally, several students would continue with the innovation further, and so this course worked as a bridge for them to develop innovation towards commercialization.

Assessment criteria, fail (0)

Not meeting attendance requirements or unsatisfactory performance within the team.

Assessment criteria, satisfactory (1-2)

Basic contribution but lacking in collaboration, progress, or overall team achievements.

Assessment criteria, good (3-4)

Consistent participation and contribution, with your team achieving solid results.

Assessment criteria, excellent (5)

Outstanding individual collaboration and contribution to a high-performing team, delivering excellent results throughout the course.

Qualifications

-

Objective

After completing this course the student
- is able to interact with people from different cultures
- knows the various frameworks on cultures and have a better understanding of how each culture perceives i.e. time and space, face and face-saving, verbal and nonverbal communication
- appreciates the differences in cultural beliefs and communication practices
- is able to apply his/her knowledge and skills in working and communicating with ease and confidence in intercultural situations

Content

Contents:
- cultural frameworks
- cultural awareness and identity
- cultural briefing
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures

Materials

Basic course material will be available on Its Learning, additional rmaterial for the assignment is recommended based on students' own focus area.

Teaching methods

The course combines many methods:
-class sessions, shared knowledge in groups
-flipped learning,
-independent learning includes a small scale project with required research
-Working life contacts can be tied and applied

Exam schedules

This course is completed through assignments and there is no exam.

International connections

Pedagogical approach is international, working life oriented, learning in teams and also co-teaching as the course has two teachers
Course language is English, Finnish can be used as support

Completion alternatives

Alternative course are to be negotiated with teacher tutors

Student workload

5 cr = 135 h of student work
3*4h contact sessions with teacher
1*4h contact session with the co-teacher
preparing the pair assignment
preparing for the contact sessions by reading the material given (flipped learning)

Content scheduling

The course starts on 10 September, final class meeting is on 10 December 2025
After completing this course the student
- is able to interact with people from different cultures
- knows the various frameworks on cultures and has a better understanding of how each culture perceives i.e. time and space, face and face-saving, verbal and nonverbal communication
- appreciates the differences in cultural beliefs and communication practices
- is able to apply his/her knowledge and skills in working and communicating with ease and confidence in intercultural situations

Contents:- cultural frameworks
- cultural awareness and identity
- national cultures and cultural influences
- intercultural communication skills
- culture in teams, business cultures, special insight to French business environment

Further information

Main information channel is e-mail, communication language preferably English

Evaluation scale

H-5

Assessment methods and criteria

Pair assignment
Active discussion and shared knowledge
Self, peer and teacher assessment

Documents returned after deadline will result in lowering the grade

Assessment criteria, fail (0)

No returned documents
Very inactive presence
Incomplete documents

Assessment criteria, satisfactory (1-2)

The student
has demonstrated limited knowledge and understanding of the main areas of the course.
shows some difficulties in applying his/her knowledge and understanding of the course content.
demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments.
has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

Deliverables are done but lack analysis.



.


e

Assessment criteria, good (3-4)

The student
has demonstrated good knowledge and understanding of the main areas of the course.
shows s/he can apply his/her knowledge and understanding of the course content.
demonstrates clear ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments.
is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.
Discussions showing interest and motivation
Documents well prepared and analytical

Assessment criteria, excellent (5)

The student
has demonstrated excellent knowledge and understanding of the main areas of the course.
shows s/he can apply his/her knowledge and understanding of the course content.
demonstrates excellent ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments.
is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is professionally and analytically written.
Student's professional approach is based on experience and knowledge is shown in discussions and in documentation
Assignments show analytical expertise

Objective

Having completed the course, the student is able to:
- realize the cultural aspect in communication
- observe his/her own as well as others’ cultural behavior in various contexts
- find explanations in theories and models
- analyze the similarities and differences and is able to explain reasons behind them
- create inter-cultural business contacts and interact with them
- learn from each other and see different viewpoints

Content

Networking in-campus and out-campus
Hosting international guests, students, teampreneurs at least in one event,
for example: campus events, visits to local business organizations, companies, student events
Joint training sessions with international teams
Building required networks for upcoming projects
Contacting international companies

Teaching methods

Intercultural networking takes place in multicultural situations such as training sessions, project meetings, meetings with clients or representatives from working life, discussions with TUAS staff members, student tutors and exchange students.
Different situations/feelings/observations are noted in a portfolio and discussed in training sessions as for the student to get a better insight of what happened and why, and to learn the reasoning behind it. After reflection, a better understanding should result in better behaviour leading to better co-operation. The student will learn more about different cultures as well as their own culture also trough studying relevant theory.

International connections

This course is based on the working culture of BusinesAcademy incl training sessions, learning agreement, business and reading.
Students present the learning outcomes in their portfolios.

Completion alternatives

Course is targeted for students working at the BusinessAcademy.

Student workload

Project hours related to this competence are counted. The rest of the hours comes from reading and training sessions as well as from networking with representatives from different cultures. All projects should include a project plan with pre-motorola followed by post-motorola. Project hours constitute of project planning, execution and reporting as well as of reading and implementing theories (books, TED talks, research material) chosen by the student. (135 h/5 credits)
A student will write one book reflection per 5 credits.

Content scheduling

Networking in-campus and out-campus
Hosting international guests, students, teampreneurs at least in one event,
for example: campus events, visits to local business organizations, companies, student events
joint trainings with international teams
Building required networks for upcoming projects
Contacting international companies
Making international business

Evaluation scale

H-5

Assessment methods and criteria

Learning outcomes presented in student´s portfolio.

Assessment criteria, fail (0)

Requirements doesn't fulfill.

Assessment criteria, satisfactory (1-2)

1 -2, the student is able to:
-work in multicultural environments as a team member
-identify the main concepts related to international networking and communication and different working practices

Assessment criteria, good (3-4)

Grade 3 - 4, the student is able to
-work efficiently in multicultural environments towards commonly defined goals
-interpret cultural situations and assess the effect of his/her behavior to team work and intercultural meetings.

Assessment criteria, excellent (5)

Grade 5, the student is able to
-network efficiently and goal oriented in an international environment
-solve evential conflicts in international groups
-combine theories, outcomes of training sessions and personal experiences in multicultural teams
-acknowledge personal development areas and work on them
-see the benefits of multiculturalism.

Evaluation scale

H-5

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Location and time

1.9. -31.12.2018

Materials

A book for pre-assignment: Osterwalder A. et al 2010. Business model generation: a handbook for visionaries, game changers, and challengers (eBook)

Chan W.C & Mauborgne, R. 2015 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (eBook)

Other materials will be given in ItsLearning.

Teaching methods

Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work

Exam schedules

No exam.

International connections

Briefings and lecture(s). Joint sessions and interaction, individual work.

Completion alternatives

No alternatives.

Student workload

Individual works (business models summary, business analysis report)

Book report (team or pair)

Participation of lecture (video), participation of briefings and joint discussions, group and individual project (work total 133 hrs).

Pre-assignment (DL 11.9.2024):

1) Read section 1 (Canvas) from the book Osterwalder & al. Business model generation: a handbook for visionaries, game changers, and challengers: https://turkuamk.finna.fi/Record/turkuamk_electronic.995610304205970

2) Write a short summary report (max. 1 page) on business models. Describe e.g. what they are and how they are built.

The report deadline is 11.9.2024.

Content scheduling

This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.

Course timing:
AGM #1: 12.9.2024 at 15:00 (Finnish time)
AGM #2: 3.10.2024 at 15:00
AGM #3: 24.10.2024 at 15:00

Pre-assignment (DL 11.9.2024):

1) Read section 1 (Canvas) from the book Osterwalder & al. Business model generation: a handbook for visionaries, game changers, and challengers: https://turkuamk.finna.fi/Record/turkuamk_electronic.995610304205970

2) Write a short summary report (max. 1 page) on business models. Describe e.g. what they are and how they are built.

The report deadline is 11.9.2024.

Evaluation scale

H-5

Assessment methods and criteria

Individual work is a business report + video summary (breadth and quality of content, facts supporting findings, quality of report).
Pre-assignment and book report must be passed.

Pre-assignment grade: fail - pass
Book report (team or pair) grade: fail - pass
Business analysis report (individual work) - grade fail / 1-5

Assessment criteria, fail (0)

One or several assignments undone or return late. The course is fail if one or several assignments are plagiarized.

Assessment criteria, satisfactory (1-2)

Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used structure, style and content of returned report is moderate. Brief is followed, but only partial.

Assessment criteria, good (3-4)

Brief is followed accurately, but some points are missing. Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking, suggested business analysis tools and source materials are well used. Good structure, style, and content of returned report.

Assessment criteria, excellent (5)

Brief is followed to the point. Report is high quality content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality, suggested business analysis tools are used and conclusions made. Source and additional materials are widely used. Works shows critical thinking.

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Completion alternatives

N/A

Evaluation scale

H-5

Objective

The student is able to
- distinguish between the competitive requirements in international business vs. domestic business
- define different business models in international business
- describe various business strategies when entering and operating in international business
- understand the requirements for marketing in the international business environment
- acquire the needed information for doing business in the EU.

Materials

1. John Daniels, Lee Radebaugh, and Daniel Sullivan. International Business: Environments and Operations, 13/e. Copywrite @ 2011 Pearson Education, Inc. publishing as Prentice Hall
2. Griffin - Pustay. International Business, Sixth Edition. Prentice Hall
3. Alan M. Rugman & Simon Collinson. International Business. @ Pearson Education Limited 2009,. Prentice Hall

Teaching methods

A combination of lectures, case discussions, team work, and presentations

Exam schedules

No exam

International connections

Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Student workload

135 hrs
• First group assignments (30h)
• Second group assignments (30)
• studying the recommended literatures (42h)
• final group project work (33h)

Content scheduling

Global business has been growing rapidly due to technological expansion, liberalization of governmental policies on international trade and resource movements, more democratic governance, development of institutions needed to support and facilitate international transactions, and increased global competition. Having a global mindset is considered an asset in order to meet the needs of clients that are moving to foreign markets; and order to achieve this global fit, international knowledge is a requirement.
- after taking this course the students will gain competence in reviewing and analyzing international business cases
- gain greater skills dealing with real-life cases and gain immense understanding of international business operations and management

Further information

For more information contact:
Email: Otieno.Mbare@turkuamk.fi
Tel. +358 40 355 0175
Room (??)

Evaluation scale

H-5

Assessment methods and criteria

The grading system is between 1 - 5 where:
1 = Mediocre, 2 = Satisfactory, 3 = Good, 4 = Very good, 5 = Excellent

Active participation in lessons 20%
1 individual assignment 10%
3 group assignments 35%
Final group assignment 35%

Assessment criteria, fail (0)

- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met

Assessment criteria, satisfactory (1-2)

The student recalls and understands the topics covered in the course (facts and concepts) but does not yet apply them extensively. The student follows instructions but does not generate independent solutions. The submitted assignments match the level generated by AI, and there is no presentation of personal reflection or insights. Text citations are missing, and content generated by AI or copied from elsewhere is presented as one's own writing.

Group report do present results but there is lack factual foundation, it is superficial and not well argued for. Structure, style and content of returned report is moderate.

Assessment criteria, good (3-4)

Good understanding of key International business theories, and able to demonstrate how to apply theoretical knowledge into the case studies/assignments. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Group report include results which are well presented, are based on facts and are well argued for. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.

Assessment criteria, excellent (5)

Excellent understanding of key International business theories, and able to demonstrate, apply theoretical knowledge into practice with valuable findings. The student ability to gather and interpret relevant data is consistent throughout the course duration. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

The student can apply and evaluate the topics of the course as well as their learning. The student's submitted assignment demonstrate their ability to generate their own solutions or insights into the task. The student performs well both independently and in a group, and they can utilize and apply field-specific knowledge in their studies.

Report is high quality content wise. Report contains all the given topics, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content presented in the course literature and materials. Excellent structure, style, and content of returned report.

Evaluation scale

H-5

Evaluation scale

H-5

Objective

Student is able to
- calculate costs and selling price of a product or service
- produce planning and monitoring calculations to support decision making
- make use of information systems and internal accounting reports in planning and monitoring profitability
- use spreadsheet software to produce calculations

Content

- concepts and principles of management accounting
- cost-volume-profit calculation
- pricing methods
- product costing
- budgeting
- investment calculations

Content scheduling

- concepts and principles of management accounting
- cost-volume-profit calculation
- pricing methods
- product costing
- capital budgeting

Evaluation scale

H-5

Objective

Student is able to
- calculate costs and selling price of a product or service
- produce planning and monitoring calculations to support decision making
- make use of information systems and internal accounting reports in planning and monitoring profitability
- use spreadsheet software to produce calculations

Content

- concepts and principles of management accounting
- cost-volume-profit calculation
- pricing methods
- product costing
- budgeting
- investment calculations

Content scheduling

- concepts and principles of management accounting
- cost-volume-profit calculation
- pricing methods
- product costing
- budgeting
- investment calculations

Evaluation scale

H-5

Objective

Students are able to use legal thinking in business related matters and are familiar with the principles and procedures of legal matters. The student is able to make contracts related to daily business and knows the regulation of marketing products and services. With regard to labor law the student is familiar with regulations related to employment contracts and collective agreements, so that he / she is able to resolve issues related to employment relationships in his / her work duties, if necessary. The student knows basics of company law for corporate administration and own business.

Evaluation scale

H-5

Objective

Students are able to use legal thinking in business related matters and are familiar with the principles and procedures of legal matters. The student is able to make contracts related to daily business and knows the regulation of marketing products and services. With regard to labor law the student is familiar with regulations related to employment contracts and collective agreements, so that he / she is able to resolve issues related to employment relationships in his / her work duties, if necessary. The student knows basics of company law for corporate administration and own business.

Evaluation scale

H-5

Objective

Students are able to use legal thinking in business related matters and are familiar with the principles and procedures of legal matters. The student is able to make contracts related to daily business and knows the regulation of marketing products and services. With regard to labor law the student is familiar with regulations related to employment contracts and collective agreements, so that he / she is able to resolve issues related to employment relationships in his / her work duties, if necessary. The student knows basics of company law for corporate administration and own business.

Evaluation scale

H-5

Objective

x

Evaluation scale

Hyväksytty/Hylätty

Objective

x

Evaluation scale

Hyväksytty/Hylätty

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

H-5

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

Hyväksytty/Hylätty

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

H-5

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Materials

Look at the Finnish materials.

Teaching methods

- Survey design and implementation
- Interview preparation and/or implementation
- Familiarisation with operational development methods
- Principles of ethical conduct (e.g. collection of personal data, data protection issues)
- Reporting using sources

Exam schedules

Will be announced during the course.

International connections

Working independently. Group work. Written assignments and essay.

Completion alternatives

None.

Student workload

The course is 5 credits or 135 h (1 credit = 27 h)
Preliminary assignment: 0.5 cr
Lectures: 0.5 cr
Supervised exercises: 0.25 cr
Independent study and assignments: 3.25 cr
Examination preparation: 0.5 cr

Content scheduling

The student will be able to:
- apply different development methods
- select the development approach and methods appropriate to the project and justify their choices.
- collect and analyse data
- combine information from different sources
- present solutions, results and conclusions
- act ethically and integrate sustainable development aspects into the work where appropriate

Further information

The communication channel used is the Itslearning system.

Evaluation scale

H-5

Assessment methods and criteria

Assessment is based on the outputs of the assignments. Students will receive feedback on their work during and at the end of the project, both verbally and numerically. The tasks will be assessed on a scale of 0-5 or pass/fail (questionnaire, interview and development methods tasks).

Assessment criteria, fail (0)

The tasks given have not been carried out to a sufficient standard or no passable tests have been taken.

Assessment criteria, satisfactory (1-2)

All assignments and pre-tests have been completed and returned according to the instructions on the online platform. Students have attended meetings and reflected on their own and the group's output as instructed.

Assessment criteria, good (3-4)

All assignments and pre-tests have been completed and returned according to the instructions on the online platform. Students have attended meetings and reflected on their own and the group's output as instructed. Assignments have been completed carefully and returned according to the agreed timetable.

Assessment criteria, excellent (5)

All assignments and pre-tests have been completed and returned according to the instructions on the online platform. Students have attended meetings and reflected on their own and the group's output as instructed. Assignments have been completed carefully and returned according to the agreed timetable. The outputs show insight and a sense of purpose.

Objective

Having completed the course the student is able to select and use adequate methods in a development project

Content

- development methods and tools in working life
- interview and survey
- documentation
- ethics in development work

Evaluation scale

Hyväksytty/Hylätty

Evaluation scale

H-5

Evaluation scale

H-5

Objective

The student is able to:
- prepare consolidated financial statements according to Finnish Accounting Standards
- create cash flow statements
- analyse financial statements of a company
- calculate and interpret financial key figures
- make conclusions of the financial situation of a company

Content

- Consolidated balance sheet and income statement
- Cash flow statement
- Financial analysis as a tool for planning and controlling
- The key ratios of profitability, liquidity and solvency
- Deducing from the key ratios

Evaluation scale

H-5

Objective

The student learns to evaluate and develop his/her study skills and professional competence.
Course targets
Higher education study skills
- The student can plan his/her studies and recognise development needs in his/her study skills and time management

- The student can study in different learning environments

- The student can evaluate his/her actions in higher education studies and in developing as an expert

- The student gives feedback through the student barometre questionnaire

ISP
- Based on the curriculum, the student can update his/her individual study plan

Content

Higher education study skills
- Inner entrepreneurship and goal-orientation

- teamwork skills

- keeping to a schedule

- giving and receiving feedback

- Innovation pedagogy

- classroom studies

- online learning environments

- working life oriented learning environments

- broaching a subject and getting help from different guidance actors

- developing into an expert

ISP
- competence paths

- practical training (the important of the practical training place in career planning, applying for a training place, evaluation of the realization)

- working life skills

- strengthening the professional identity

- the significance of career planning

- development discussion

- internationality as a part of the studies

Evaluation scale

Hyväksytty/Hylätty

Objective

The student can act in different learning environments and develop his/her professional competence.
Developing working life skills – towards working life
- The student can apply what he/she has learned in a work environment

- The student gives feedback through the student barometre questionnaire

ISP
- The student creates an employment and career plan

Content

Deepening the working life and study skills
- RDI/cooperatives as a part of studies

- Individual study skills

- inner entrepreneurship

- thesis

- working life skills

- development discussion

- competence paths

- practical training

- cooperation with companies

- updating the ISP

- internationalisation (exchange studies, practical training abroad, internationalisation at home)

Evaluation scale

H-5

Objective

After completing the course the student:
- knows and understands key leadership principles and practices;
- recognizes how leaders can motivate their staff using intrinsic and extrinsic motivators
- recognizes the different ways a leader can, for example, set goals, reward and develop his/her staff

Content

- Key concepts in leadership
- Motivation, satisfaction and performance
- Power, influence and leadership
- Delegation or the art of developing others
- Conflict resolution
- Leading change
- Leader toolbox

Materials

Selection of articles and videos to be available in Itslearning:
• Martine Haas, Mark Mortensen - Jun 2016 – The secrets of Great Teamwork
• Zak, Paul J. – Jan-Feb 2017- The Neuroscience of Trust
• Barbara Kellerman - 2007 - What every leader needs to know about followers
• Ronald J. Burke - 2006 - Why leaders fail: exploring the darkside
• D. Goleman - 2000 - Leadership That Gets Results
• Williams G. - 2002 - Change the way you persuade
• Stengel R. - 2008 - Mandela His 8 Lessons of Leadership
• Kotter P. (2007) - Leading Change Why Transformation Efforts Fail
• Herzberg,(2003), One more time, how do you motivate employees?
• McNulty E. (2002) - Welcome Aboard (But don't change a thing)

Teaching methods

Lectures, case studies analysis and workshops

Exam schedules

This course is based on assignments and there is no exam.

International connections

The student studies most of the concepts at home (individual assignments and team assignment). Important parts of the contact sessions are used to work on case studies and concrete leadership situations.

Completion alternatives

To be agreed with the teacher prior to the course start

Student workload

Contact lessons: 30h
Studying reading materials ~ 30/50h
Working on assignments and peer reviews ~ 40-60h

Content scheduling

Key concepts in Leadership
Power, influence and leadership
Delegation or the art of developing others
Leading change
Leader toolbox (rewarding, delegating, briefing/debriefing, mistake correction, sanctioning...)

Further information

70% attendance required to be able to pass the course we will do case studies and workshops in class. Priority will be given to Business Operation Management students and exchange students.

Make sure to always inform and explain in your list of references any use (Gramarly, ChatGpt, Copilot, etc...) of AI systems. Tell where and how (e.g. by giving the prompts you used, translating) AI has been used in your work.
Use AI responsibly. You are always responsible for the outputs of the work/assignments you submit. Not mentioning the use of AI will automatically lead to a fail for the assignment in question.

Evaluation scale

H-5

Assessment methods and criteria

All the components (individual assignments, peer reviews…) of this course will be graded as follow:
Fail (0pts)
Pass / Good (1pts)
Really good / Excellent (2pts)
• 3 individual assignments: 6 points maximum
• 3 peers reviews: 6 points maximum
• 1 team assignment: 4 points maximum
The points translate as follow for the final grade:
• 16-14 points = grade 5
• 13-12 points = grade 4
• 11-10 points = grade 3
• 9-8 points = grade 2
• 7 points = grade 1
• 6 points and below = fail
OBS: The two first individual assignments and the team assignment are compulsory to do to be able to pass the course. Missing a peer review is not disqualifying, it only affects negatively the final grade.

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear. The student has missed too many classes (minimum 70% attendance required).

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.