Digital Marketing Basics (5 cr)
Code: 3041249-3028
General information
- Enrollment
-
02.12.2024 - 16.01.2025
Registration for the implementation has ended.
- Timing
-
16.01.2025 - 27.03.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- English
- Seats
- 0 - 45
- Degree programmes
- Degree Programme in International Business
- Degree Programme in Business
- Teachers
- Saara Tikkanen
- Course
- 3041249
Realization has 8 reservations. Total duration of reservations is 24 h 0 min.
Time | Topic | Location |
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Thu 23.01.2025 time 11:00 - 14:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3028 |
ICT_C3043
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Thu 30.01.2025 time 11:00 - 14:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3028 |
ICT_C3043
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Fri 07.02.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3028 |
EDU_3034
Helena muunto byod
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Thu 13.02.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3028 |
ICT_C3043
Teoriatila muunto
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Thu 27.02.2025 time 11:00 - 14:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3028 |
ICT_C3043
Teoriatila muunto
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Thu 06.03.2025 time 11:00 - 14:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3028 |
ICT_C3043
Teoriatila muunto
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Thu 20.03.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3028 |
ICT_C3043
Teoriatila muunto
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Thu 27.03.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3028 |
ICT_C3043
Teoriatila muunto
|
Evaluation scale
H-5
Content scheduling
The course covers the following topics:
- Introduction to Digital Marketing (including concepts, role in marketing and business)
- The role of a website in marketing & SEO
- Content Marketing and Social Media
- AI tools in marketing
- Digital marketing strategy & Customer Journey
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Analytics in digital platforms
Objective
The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics
Content
- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization
Materials
Lecture materials, DEMS project materials (www.dems.pro), materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.) and other web-based material.
Teaching methods
- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)
Exam schedules
The course includes two exams on ITS. The exact dates will be announced later.
International connections
Collaborative learning & innovation pedagogy.
Completion alternatives
-
Student workload
The course consists of a pre-assignment (see instructions below), individual exams on ITS (2), and group assignments (3).
Theory will be covered in lecture sessions as well as through independent study.
At the end of the course, students will provide peer feedback on their group's collaboration, which the teacher can use in assessments.
Course Credits: 5 ECTS = approx. 135 hours of student work
The course cannot be passed if a student attends less than 50% of the face-to-face sessions.
PRE-ASSIGNMENT: Based on internet sources compile a list of 30 digital marketing terms with your own descriptions of them. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course (DL 15.1.2025).
For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")
Further information
ITSLearning and email