Sales and marketing (5 op)
Toteutuksen tunnus: KH00CM32-3004
Toteutuksen perustiedot
- Ilmoittautumisaika
-
02.12.2024 - 31.01.2025
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.02.2025 - 30.04.2025
Toteutus on käynnissä.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tekniikka ja liiketoiminta
- Toimipiste
- Kupittaan kampus
- Opetuskielet
- englanti
- Paikat
- 0 - 35
- Koulutus
- Liiketalouden koulutus
- Opettajat
- Maria Välivirta Havia
- Ella Jalo
- Ryhmät
-
PBUADS24Degree Programme in Business Administration PBUADS24
- Opintojakso
- KH00CM32
Toteutuksella on 17 opetustapahtumaa joiden yhteenlaskettu kesto on 34 t 0 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Ti 04.02.2025 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A314
Teoriatila
|
|
To 06.02.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A317
Teoriatila
|
|
Ke 12.02.2025 klo 14:00 - 16:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_B164
Tapio muunto
|
|
To 13.02.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A314
Teoriatila
|
|
Ti 25.02.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A314
Teoriatila
|
|
To 27.02.2025 klo 08:00 - 10:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A311
Teoriatila
|
|
Ti 04.03.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A314
Teoriatila
|
|
To 06.03.2025 klo 14:00 - 16:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
ICT_B1033
Teoriatila
|
|
Ti 11.03.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A313
Teoriatila
|
|
To 13.03.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A313
Teoriatila
|
|
To 20.03.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A312
Teoriatila
|
|
Pe 21.03.2025 klo 14:00 - 16:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A313
Teoriatila
|
|
Ti 25.03.2025 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A312
Teoriatila
|
|
To 27.03.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
ICT_C3043
Teoriatila muunto
|
|
Ti 01.04.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_A313
Teoriatila
|
|
To 03.04.2025 klo 12:00 - 14:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
ICT_B2043
Teoriatila / kuvallisen ilmaisun tila
|
|
To 10.04.2025 klo 13:00 - 15:00 (2 t 0 min) |
Sales and marketing KH00CM32-3004 |
LEM_B143
Teoriatila muunto
|
Arviointiasteikko
H-5
Sisällön jaksotus
The course begins with a pre-assignment, which has to be returned to Itslearning by 3rd Feb. Teachers will send by e-mail detailed information about the pre-assignment..
Onsite teaching begins on 4th Feb.
The course consists of:
- onsite teaching
- group work
- individual work.
Tavoitteet
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Oppimateriaalit
Philip T. Kotler & Gary Armstrong: Principles of Marketing. 17th Global Edition.
W. Chan Kim and Renee Mauborgne: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant.
Osterwalder & al. Business model generation: a handbook for visionaries, game changers, and challengers.
Other course materials, teacher provides information in the beginning of course.
Materials provided by teacher.
Opetusmenetelmät
Active participation to contact lessons
Active participation to group work
Team working skills
Presentations
Analysis and writing a report
Individual assignments
Learning reflections
Tenttien ajankohdat ja uusintamahdollisuudet
Exam date will be clarified when the course starts
Kansainvälisyys
Learning in teams in interaction with others
Individual studying and information search
Self and peer evaluation
N.B. Attendance to onsite teaching is mandatory.
Toteutuksen valinnaiset suoritustavat
N/A
Opiskelijan ajankäyttö ja kuormitus
- Contact lessons
- Learning circles & teamwork meetings
- Pre-assignment
- Group work
- Individual work
- Exam
- Report
Note the pre-assignment! See Its for instructions of pre-assignment.
Altogether 135 hours of student work.
Note course rules about using AI!
The course includes tasks where AI can be used, for example brainstorming new ideas or finding information.
It is not allowed to copy-paste AI generated text, you must write the content in your own words. Always indicate the use of AI in the references.
Misuse of AI can lead to fraud proceedings.
Tasks where AI may not be used will be indicated separately in tasks instructions.
Lisätiedot
Contact the teachers by email:
Maria Välivirta Havia (maria.valivirtahavia@turkuamk.fi)
Ella Jalo (ella.jalo@turkuamk.fi)