Sales and marketingLaajuus (5 op)
Opintojakson tunnus: KH00CM32
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
Osaamistavoitteet
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business