Sales and marketing (5 cr)
Code: KH00CM32-3002
General information
- Enrollment
-
01.12.2023 - 29.01.2024
Registration for the implementation has ended.
- Timing
-
15.01.2024 - 31.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- English
- Seats
- 0 - 40
- Degree programmes
- Degree Programme in Business
- Teachers
- Maria Välivirta Havia
- Sanna Merisalo
- Course
- KH00CM32
Realization has 6 reservations. Total duration of reservations is 12 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 09.04.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3002 |
LEM_A313
Teoriatila
|
|
Wed 10.04.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3002 |
LEM_B171
Aino muunto byod
|
|
Tue 16.04.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3002 |
LEM_B167
Louhi
|
|
Tue 23.04.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3002 |
LEM_B167
Louhi
|
|
Thu 25.04.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3002 |
LEM_A314
Teoriatila
|
|
Tue 07.05.2024 time 10:00 - 12:00 (2 h 0 min) |
Sales and marketing KH00CM32-3002 |
LEM_A314
Teoriatila
|
Evaluation scale
H-5
Content scheduling
The course begins with a pre-assignment, which has to be returned to Itslearning by 5th February. Teachers will send by e-mail detailed information about the pre-assignment in the beginning of January.
Onsite teaching begins on 6th February.
The course consists of:
- onsite teaching
- group work
- individual work.
Objective
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Materials
Philip T. Kotler & Gary Armstrong: Principles of Marketing. 17th Global Edition
W. Chan Kim and Renee Mauborgne: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant.
Other course materials, teacher provides information in the beginning of course.
Materials provided by teacher.
Teaching methods
Active participation to contact lessons
Active participation to group work
Team working skills
Presentations
Analysis and writing a report
Individual assignments
Learning diary
Exam schedules
No exam
International connections
Learning in teams in interaction with others
Individual studying and information search
Self and peer evaluation
N.B. Attendance to onsite teaching is mandatory.
Completion alternatives
N/A
Student workload
- Contact lessons
- Learning circles & teamwork meetings
- Pre-assignment
- Group work
- Individual work
Altogether 135 hours of student work.
Further information
Contact the teachers by email (sanna.merisalo@turkuamk.fi) & & Maria Välivirta Havia (maria.valivirtahavia@turkuamk.fi)