Sales and marketing (5 op)
Toteutuksen tunnus: KH00CM32-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
-
01.06.2024 - 27.08.2024
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
03.09.2024 - 26.11.2024
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tekniikka ja liiketoiminta
- Toimipiste
- Kupittaan kampus
- Opetuskielet
- englanti
- Paikat
- 0 - 55
- Koulutus
- Liiketalouden koulutus
- Opettajat
- Sanna Merisalo
- Maria Välivirta Havia
- Ryhmät
-
PBUADK24Degree Programme in Business Administration PBUADK24
- Opintojakso
- KH00CM32
Toteutuksella on 16 opetustapahtumaa joiden yhteenlaskettu kesto on 32 t 0 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Pe 06.09.2024 klo 09:00 - 11:00 (2 t 0 min) |
KH00CM32-3003 Sales and marketing |
EDU_3029
Lovisa muunto byod
|
|
Ti 10.09.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A314
Teoriatila
|
|
Ti 17.09.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A314
Teoriatila
|
|
To 19.09.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Ti 01.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A314
Teoriatila
|
|
To 03.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Ti 08.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Ti 22.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Pe 25.10.2024 klo 13:00 - 15:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
EDU_1089
Maskulin esitystila byod
|
|
Ti 29.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_B166
Kullervo
|
|
To 31.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Ti 12.11.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A314
Teoriatila
|
|
To 14.11.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Ti 19.11.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
To 21.11.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
|
Ti 26.11.2024 klo 10:00 - 12:00 (2 t 0 min) |
Sales and marketing KH00CM32-3003 |
LEM_A312
Teoriatila
|
Arviointiasteikko
H-5
Sisällön jaksotus
The course begins with a pre-assignment, which has to be returned to Itslearning by 6th September. Teachers will send by e-mail detailed information about the pre-assignment..
Onsite teaching begins on 19th September.
The course consists of:
- onsite teaching
- group work
- individual work.
Tavoitteet
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Oppimateriaalit
Philip T. Kotler & Gary Armstrong: Principles of Marketing. 17th Global Edition.
W. Chan Kim and Renee Mauborgne: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant.
Other course materials, teacher provides information in the beginning of course.
Materials provided by teacher.
Opetusmenetelmät
Active participation to contact lessons
Active participation to group work
Team working skills
Presentations
Analysis and writing a report
Individual assignments
Learning diary
Tenttien ajankohdat ja uusintamahdollisuudet
No exam
Kansainvälisyys
Learning in teams in interaction with others
Individual studying and information search
Self and peer evaluation
N.B. Attendance to onsite teaching is mandatory.
Toteutuksen valinnaiset suoritustavat
N/A
Opiskelijan ajankäyttö ja kuormitus
- Contact lessons
- Learning circles & teamwork meetings
- Pre-assignment
- Group work
- Individual work
Altogether 135 hours of student work.
Note course rules about using AI!
The course includes tasks where AI can be used, for example brainstorming new ideas or finding information.
It is not allowed to copy-paste AI generated text, you must write the content in your own words. Always indicate the use of AI in the references.
Misuse of AI can lead to fraud proceedings.
Tasks where AI may not be used will be indicated separately in tasks instructions.
Lisätiedot
Contact the teachers by email (sanna.merisalo@turkuamk.fi) & & Maria Välivirta Havia (maria.valivirtahavia@turkuamk.fi)