Sales and marketing (5 cr)
Code: KH00CM32-3001
General information
- Enrollment
-
01.06.2023 - 05.09.2023
Registration for the implementation has ended.
- Timing
-
05.09.2023 - 05.12.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Seats
- 0 - 20
- Degree programmes
- Degree Programme in Business
- Teachers
- Mikko Niskanen
- Course
- KH00CM32
Evaluation scale
H-5
Content scheduling
Preliminary schedule, subject to changes
This course is intended to the students of the AVORAK23-group. Others are allowed to participate, if there are free places on the course after the AVORAK23 -students have been enrolled (maximum amount of students is 20). The additional students are accepted in the order of their enrollment.
5.9.23 Customers
12.9.23 Marketing environment. Environment levels.
19.9.23 PESTLE analysis
3.10.23 4P & Marketing mix. Product and product development
24.10.23 Place: Diversified, centralized, intense, selective or exclusive distribution channel, vertical and horizontal integration, assortment and selection,
7.11.23 Pricing
21.11.23 Promotion: Sales promotion and Public relations
28.11.23 Advertising
5.12.23 Sales
12.12.2023 End of course
Objective
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Materials
In ItsLearning
Teaching methods
Contact learning, reading and writing short essays
Exam schedules
No exam
Student workload
Course 5 cr = 134 hr
- Contact learning 9 x 2 hr = 18 hr
- Reading and individual work (writing) 116 hr
Further information
ItsLearning