Study Guide

Objective

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

Materials

In ItsLearning

Teaching methods

Contact learning, reading and writing short essays

Exam schedules

No exam

Student workload

Course 5 cr = 134 hr

- Contact learning 9 x 2 hr = 18 hr
- Reading and individual work (writing) 116 hr

Content scheduling

Preliminary schedule, subject to changes
This course is intended to the students of the AVORAK23-group. Others are allowed to participate, if there are free places on the course after the AVORAK23 -students have been enrolled (maximum amount of students is 20). The additional students are accepted in the order of their enrollment.

5.9.23 Customers
12.9.23 Marketing environment. Environment levels.
19.9.23 PESTLE analysis
3.10.23 4P & Marketing mix. Product and product development
24.10.23 Place: Diversified, centralized, intense, selective or exclusive distribution channel, vertical and horizontal integration, assortment and selection,
7.11.23 Pricing
21.11.23 Promotion: Sales promotion and Public relations
28.11.23 Advertising
5.12.23 Sales
12.12.2023 End of course

Further information

ItsLearning

Evaluation scale

H-5

Assessment methods and criteria

This is preliminary - the structure of the course will be determined only on autumn, when the participants have been confirmed, and thus also this may change!

The grade will be given based on four (4) short essays.

Each essay will be evaluated 0, 1-5. All essays must be accepted in order to pass the course.
The final grade will be the average of the essay grades plus/minus the following:

Student, who has participated all lectures, gets +1 in final evaluation
Student, who has 2 or 3 missed lectures, gets -1 in final evaluation
4 or more missed lectures= failed course

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas in writing to the reader. Some parts of the text are unclear.

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas in writing to the reader. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas in writing to the reader in a professional way. Most of the text is clear and well written.