B2B Marketing and Sales (5 op)
Toteutuksen tunnus: 3041252-3009
Toteutuksen perustiedot
- Ilmoittautumisaika
-
02.12.2024 - 31.12.2024
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
29.01.2025 - 31.05.2025
Toteutus on käynnissä.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tekniikka ja liiketoiminta
- Toimipiste
- Kupittaan kampus
- Opetuskielet
- englanti
- Paikat
- 0 - 45
- Koulutus
- Liiketalouden koulutus
- Opettajat
- Ajaya Joshi
- Ryhmät
-
PBUADK24Degree Programme in Business Administration PBUADK24
- Opintojakso
- 3041252
Toteutuksella on 15 opetustapahtumaa joiden yhteenlaskettu kesto on 30 t 0 min.
| Aika | Aihe | Tila |
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Ti 28.01.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
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Ti 28.01.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Ti 04.02.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Ti 11.02.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Ti 11.02.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
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Ti 25.02.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
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Ti 25.02.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Ti 04.03.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
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Ti 04.03.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Ti 18.03.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
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Ti 18.03.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Ti 25.03.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
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Ti 25.03.2025 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Ti 01.04.2025 klo 08:00 - 10:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Ti 08.04.2025 klo 08:00 - 10:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3009 |
LEM_A317
Teoriatila
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Arviointiasteikko
H-5
Sisällön jaksotus
• Introduction to business to businessmarketing
• Organisation buying behaviour
• Ethical consideration
• Segmentation strategies
• Services for business markets
• Key account management and sales
• Sales promotion, exhibitions and trade fairs
Tavoitteet
Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.
Sisältö
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Oppimateriaalit
Business to Business Marketing Management: A global Perspective
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 2017
Opetusmenetelmät
Face to Face, and in groups
Tenttien ajankohdat ja uusintamahdollisuudet
No exam
Kansainvälisyys
• Students study independently and in small teams using:
• Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Toteutuksen valinnaiset suoritustavat
See Itslearning
Opiskelijan ajankäyttö ja kuormitus
133 hrs
Lisätiedot
See Itslearning