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B2B Marketing and Sales (5 op)

Toteutuksen tunnus: 3041252-3009

Toteutuksen perustiedot

Ilmoittautumisaika

02.12.2024 - 31.12.2024

Ajoitus

29.01.2025 - 31.05.2025

Opintopistemäärä

5 op

Toteutustapa

Lähiopetus

Yksikkö

Tekniikka ja liiketoiminta

Toimipiste

Kupittaan kampus

Opetuskielet

  • Englanti

Paikat

0 - 45

Koulutus

  • Liiketalouden koulutus

Opettaja

  • Ajaya Joshi

Ryhmät

  • PBUADK24
    Degree Programme in Business Administration PBUADK24
  • 03.02.2025 08:00 - 10:00, B2B Marketing and Sales 3041252-3009
  • 04.02.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 11.02.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 11.02.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 25.02.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 25.02.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 04.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 04.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 11.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 14.03.2025 08:00 - 10:00, B2B Marketing and Sales 3041252-3009
  • 18.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 18.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 25.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 25.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 01.04.2025 08:00 - 10:00, B2B Marketing and Sales 3041252-3009
  • 01.04.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
  • 08.04.2025 08:00 - 10:00, B2B Marketing and Sales 3041252-3009
  • 08.04.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009

Tavoitteet

Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.

Sisältö

- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force

Arviointiasteikko

H-5