B2B Marketing and Sales (5 op)
Toteutuksen tunnus: 3041252-3009
Toteutuksen perustiedot
Ilmoittautumisaika
02.12.2024 - 31.12.2024
Ajoitus
29.01.2025 - 31.05.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
0 - 45
Koulutus
- Liiketalouden koulutus
Opettaja
- Ajaya Joshi
Ryhmät
-
PBUADK24Degree Programme in Business Administration PBUADK24
- 04.02.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
- 11.02.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
- 25.02.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
- 04.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
- 11.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
- 18.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
- 25.03.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
- 01.04.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
- 08.04.2025 10:00 - 12:00, B2B Marketing and Sales 3041252-3009
Tavoitteet
Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.
Sisältö
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Arviointiasteikko
H-5