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B2B Marketing and SalesLaajuus (5 op)

Opintojakson tunnus: 3041252

Opintojakson perustiedot


Laajuus
5 op
Opetuskieli
englanti

Osaamistavoitteet

Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.

Sisältö

- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force

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