B2B Marketing and Sales (5 op)
Toteutuksen tunnus: 3041252-3008
Toteutuksen perustiedot
Ilmoittautumisaika
01.06.2024 - 31.08.2024
Ajoitus
01.09.2024 - 30.11.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
0 - 35
Koulutus
- Degree Programme in International Business
Opettaja
- Ajaya Joshi
Ryhmät
-
PBUADS23Degree Programme in Business Administration PBUADS23
- 10.09.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
- 17.09.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
- 24.09.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
- 01.10.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
- 08.10.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
- 22.10.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
- 29.10.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
- 05.11.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
- 12.11.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
Tavoitteet
Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.
Sisältö
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Arviointiasteikko
H-5