B2B Marketing and Sales (5 op)
Toteutuksen tunnus: 3041252-3008
Toteutuksen perustiedot
- Ilmoittautumisaika
-
01.06.2024 - 31.08.2024
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.09.2024 - 30.11.2024
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tekniikka ja liiketoiminta
- Toimipiste
- Kupittaan kampus
- Opetuskielet
- englanti
- Paikat
- 0 - 35
- Koulutus
- Degree Programme in International Business
- Opettajat
- Ajaya Joshi
- Ryhmät
-
PBUADS23Degree Programme in Business Administration PBUADS23
- Opintojakso
- 3041252
Toteutuksella on 10 opetustapahtumaa joiden yhteenlaskettu kesto on 20 t 0 min.
| Aika | Aihe | Tila |
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Ti 10.09.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A317
Teoriatila
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Ti 17.09.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A317
Teoriatila
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Ti 24.09.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A317
Teoriatila
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Ti 01.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A317
Teoriatila
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Ti 08.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A313
Teoriatila
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Ti 22.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A317
Teoriatila
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Ti 29.10.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A312
Teoriatila
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Ti 05.11.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A317
Teoriatila
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Ti 12.11.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A317
Teoriatila
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Ti 19.11.2024 klo 10:00 - 12:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3008 |
LEM_A317
Teoriatila
|
Arviointiasteikko
H-5
Sisällön jaksotus
• Introduction to business to businessmarketing
• Organisation buying behaviour
• Ethical consideration
• Segmentation strategies
• Services for business markets
• Key account management and sales
• Sales promotion, exhibitions and trade fairs
Tavoitteet
Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.
Sisältö
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Oppimateriaalit
Business to Business Marketing Management: A global Perspective
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 2017
Opetusmenetelmät
Face to Face, and in groups
Tenttien ajankohdat ja uusintamahdollisuudet
No exam
Kansainvälisyys
• Students study independently and in small teams using:
• Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Opiskelijan ajankäyttö ja kuormitus
133 hrs