Siirry suoraan sisältöön

B2B Marketing and Sales (5 op)

Toteutuksen tunnus: 3041252-3008

Toteutuksen perustiedot


Ilmoittautumisaika

01.06.2024 - 31.08.2024

Ajoitus

01.09.2024 - 30.11.2024

Opintopistemäärä

5 op

Toteutustapa

Lähiopetus

Yksikkö

Tekniikka ja liiketoiminta

Toimipiste

Kupittaan kampus

Opetuskielet

  • Englanti

Paikat

0 - 35

Koulutus

  • Degree Programme in International Business

Opettaja

  • Ajaya Joshi

Ryhmät

  • PBUADS23
    Degree Programme in Business Administration PBUADS23
  • 10.09.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 17.09.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 24.09.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 01.10.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 08.10.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 22.10.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 29.10.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 05.11.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 12.11.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008
  • 19.11.2024 10:00 - 12:00, B2B Marketing and Sales 3041252-3008

Tavoitteet

Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.

Sisältö

- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force

Arviointiasteikko

H-5