B2B Marketing and Sales (5 op)
Toteutuksen tunnus: 3041252-3010
Toteutuksen perustiedot
Ilmoittautumisaika
02.12.2024 - 31.12.2024
Ajoitus
01.01.2025 - 31.05.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Paikasta riippumaton
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Ajaya Joshi
- Otieno Mbare
Ryhmät
-
PINBOS23International Business Online Autumn 2023
- 13.03.2025 15:00 - 16:00, B2B Marketing and Sales 3041252-3010
- 13.03.2025 15:00 - 16:00, B2B Marketing and Sales 3041252-3010
- 03.04.2025 15:00 - 16:30, B2B Marketing and Sales 3041252-3010
- 03.04.2025 16:00 - 17:30, B2B Marketing and Sales 3041252-3010
- 17.04.2025 15:00 - 17:00, B2B Marketing and Sales 3041252-3010
- 17.04.2025 15:00 - 17:00, B2B Marketing and Sales 3041252-3010
Tavoitteet
Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.
Sisältö
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Arviointiasteikko
H-5