B2B Marketing and Sales (5 op)
Toteutuksen tunnus: 3041252-3007
Toteutuksen perustiedot
- Ilmoittautumisaika
-
01.06.2024 - 11.09.2024
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
12.09.2024 - 12.12.2024
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Tekniikka ja liiketoiminta
- Opetuskielet
- englanti
- Paikat
- 0 - 40
- Koulutus
- Liiketalouden koulutus
- Opettajat
- Ajaya Joshi
- Otieno Mbare
- Arto Kuuluvainen
- Ryhmät
-
PLIITS23BOMPLIITS23BOM
-
VaihtoS24YrmyVaihtoS24Yrmy
- Opintojakso
- 3041252
Toteutuksella on 9 opetustapahtumaa joiden yhteenlaskettu kesto on 19 t 0 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Ke 11.09.2024 klo 12:00 - 14:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
LEM_A317
Teoriatila
|
|
Ke 18.09.2024 klo 08:00 - 10:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
EDU_1002
Moriaberg Esitystila byod
|
|
Ke 25.09.2024 klo 12:00 - 14:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
EDU_3026_3027
Teoriatila avo byod
|
|
Ke 02.10.2024 klo 12:00 - 14:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
ICT_C1042_Myy
MYY
|
|
Ke 09.10.2024 klo 14:00 - 16:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
LEM_A309
Teoriatila
|
|
Ke 23.10.2024 klo 10:00 - 13:00 (3 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
EDU_2006_2007
Teoriatila avo muunto byod
|
|
Ke 30.10.2024 klo 08:00 - 10:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
LEM_A317
Teoriatila
|
|
Ke 06.11.2024 klo 12:00 - 14:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
ICT_C1039_Sigma
SIGMA
|
|
Ke 20.11.2024 klo 08:00 - 10:00 (2 t 0 min) |
B2B Marketing and Sales 3041252-3007 |
LEM_B164
Tapio muunto
LEM_A308 Teoriatila |
Arviointiasteikko
H-5
Sisällön jaksotus
Objectives and goals:
Start a familiarization study by learning about B2B.
- Understand segmentation strategies in B2B
- Complexities in organizational buying behavior
- Relationship marketing
- The Personal Selling Process and key competence in sales force
- To know the reason why sales forecasting is so important to organisations
Tavoitteet
Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.
Sisältö
- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force
Oppimateriaalit
- Lecture materials and one's own notes
- Podcasts, videos and articles etc.
You can also utilize the following literatures and other online material:
1. Business to Business Marketing Management
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 12 April, 2013 eISBN-13: 9780203067581
2. Stephen P. Castleberry and John F. Tanner: Selling – Building Partnerships (4th Edition, 2014); Mc Graw Hill Education New York
3. David Jobber and Geoff Lancaster: Selling and Sales Management (10th Edition, 2015); Pearson Education ltd, Harlow, UK
4. Other readings and materials given during the course.
Opetusmenetelmät
Lectures
Teams formation
Group working: in-class group activities
Reading and YouTube
Workshops
ITS-learning pages
Presentations
Tenttien ajankohdat ja uusintamahdollisuudet
The assessment is based on the completion of the given group work & tests (if any).
Your active participation in class and teams will definitely enhance your grade.
Kansainvälisyys
Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative
Toteutuksen valinnaiset suoritustavat
None
Opiskelijan ajankäyttö ja kuormitus
Active onsite studying
student workload = 133hrs
Lisätiedot
More information to be given on the first Lesson.
Don't forget to check Itslearning platform.