Introduction to Digital Business (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.

Course timing:
AGM #1: 12.9.2024 at 15:00 (Finnish time)
AGM #2: 3.10.2024 at 15:00
AGM #3: 24.10.2024 at 15:00

Pre-assignment (DL 11.9.2024):

1) Read section 1 (Canvas) from the book Osterwalder & al. Business model generation: a handbook for visionaries, game changers, and challengers: https://turkuamk.finna.fi/Record/turkuamk_electronic.995610304205970

2) Write a short summary report (max. 1 page) on business models. Describe e.g. what they are and how they are built.

The report deadline is 11.9.2024.

Tavoitteet

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Sisältö

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Aika ja paikka

1.9. -31.12.2018

Oppimateriaalit

A book for pre-assignment: Osterwalder A. et al 2010. Business model generation: a handbook for visionaries, game changers, and challengers (eBook)

Chan W.C & Mauborgne, R. 2015 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (eBook)

Other materials will be given in ItsLearning.

Opetusmenetelmät

Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work

Tenttien ajankohdat ja uusintamahdollisuudet

No exam.

Kansainvälisyys

Briefings and lecture(s). Joint sessions and interaction, individual work.

Toteutuksen valinnaiset suoritustavat

No alternatives.

Opiskelijan ajankäyttö ja kuormitus

Individual works (business models summary, business analysis report)

Book report (team or pair)

Participation of lecture (video), participation of briefings and joint discussions, group and individual project (work total 133 hrs).

Pre-assignment (DL 11.9.2024):

1) Read section 1 (Canvas) from the book Osterwalder & al. Business model generation: a handbook for visionaries, game changers, and challengers: https://turkuamk.finna.fi/Record/turkuamk_electronic.995610304205970

2) Write a short summary report (max. 1 page) on business models. Describe e.g. what they are and how they are built.

The report deadline is 11.9.2024.