Creativity and Innovativeness (5 op)
Toteutuksen tunnus: 3041234-3015
Toteutuksen perustiedot
Ilmoittautumisaika
02.12.2024 - 28.02.2025
Ajoitus
01.01.2025 - 31.05.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
0 - 30
Koulutus
- Liiketalouden koulutus
Opettaja
- Emmanuel Querrec
Ryhmät
-
PBUADS23Degree Programme in Business Administration PBUADS23
- 16.01.2025 13:00 - 14:30, Creativity and Innovativeness 3041234-3015
- 24.01.2025 14:00 - 15:00, Creativity and Innovativeness 3041234-3015
- 31.01.2025 11:00 - 13:00, Creativity and Innovativeness 3041234-3015
- 07.02.2025 11:00 - 13:00, Creativity and Innovativeness 3041234-3015
- 14.02.2025 11:00 - 13:00, Creativity and Innovativeness 3041234-3015
- 26.02.2025 08:15 - 10:00, Creativity and Innovativeness 3041234-3015
- 05.03.2025 08:00 - 13:00, Creativity and Innovativeness 3041234-3015
- 05.03.2025 14:00 - 16:00, Creativity and Innovativeness 3041234-3015
- 10.03.2025 13:00 - 15:00, Creativity and Innovativeness 3041234-3015
- 17.03.2025 10:00 - 12:00, Creativity and Innovativeness 3041234-3015
- 24.03.2025 10:00 - 12:00, Creativity and Innovativeness 3041234-3015
- 31.03.2025 09:00 - 11:00, Creativity and Innovativeness 3041234-3015
- 07.04.2025 08:00 - 10:00, Creativity and Innovativeness 3041234-3015
Tavoitteet
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Sisältö
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Arviointiasteikko
H-5