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Creativity and Innovativeness (5 cr)

Code: 3041234-3015

General information


Enrollment
02.12.2024 - 28.02.2025
Registration for the implementation has ended.
Timing
01.01.2025 - 31.05.2025
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
English
Seats
0 - 30
Degree programmes
Degree Programme in Business
Teachers
Emmanuel Querrec
Course
3041234

Realization has 13 reservations. Total duration of reservations is 27 h 15 min.

Time Topic Location
Thu 16.01.2025 time 13:00 - 14:30
(1 h 30 min)
Creativity and Innovativeness 3041234-3015
LEM_B163 Vellamo muunto
Fri 24.01.2025 time 14:00 - 15:00
(1 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_B163 Vellamo muunto
Fri 31.01.2025 time 11:00 - 13:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_B163 Vellamo muunto
Fri 07.02.2025 time 11:00 - 13:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_B163 Vellamo muunto
Fri 14.02.2025 time 11:00 - 13:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_B163 Vellamo muunto
Wed 26.02.2025 time 08:15 - 10:00
(1 h 45 min)
Creativity and Innovativeness 3041234-3015
LEM_B163 Vellamo muunto
Wed 05.03.2025 time 08:00 - 13:00
(5 h 0 min)
Creativity and Innovativeness 3041234-3015
Field Trip for Business Case
Wed 05.03.2025 time 14:00 - 16:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
EDU_2030 Evert muunto byod
Mon 10.03.2025 time 13:00 - 15:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_B166 Kullervo
Mon 17.03.2025 time 10:00 - 12:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_B163 Vellamo muunto
Mon 24.03.2025 time 10:00 - 12:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_A306 Oppimistila BYOD
Mon 31.03.2025 time 09:00 - 11:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_A308 Oppimistila BYOD
Mon 07.04.2025 time 09:00 - 11:00
(2 h 0 min)
Creativity and Innovativeness 3041234-3015
LEM_B163 Vellamo muunto
Changes to reservations may be possible.

Evaluation scale

H-5

Content scheduling

This course explores the principles, techniques, and mindsets required to foster creativity and drive innovation in personal, professional, and organizational contexts. Through a combination of theory, practical exercises, and real-world applications, participants will learn to generate original ideas, challenge conventional thinking, and develop solutions to complex problems.

Key topics include:

Understanding the psychology of creativity and barriers to innovation.
Employing creative thinking techniques such as brainstorming, mind mapping, and lateral thinking.
Applying design thinking and problem-solving frameworks.
Cultivating an innovative mindset through adaptability, curiosity, and resilience.
Navigating group dynamics and fostering collaboration for collective creativity.
Exploring the role of technology and trends in modern innovation.

By the end of the course, participants will have enhanced their ability to think creatively and implement innovative solutions, equipping them to adapt to change and drive meaningful progress in their fields.

Ideal for professionals, entrepreneurs, and students seeking to unlock their creative potential and develop transformative ideas.

Creativity tools and innovation
Content production
Innovativeness and product development
Sources of innovations
Innovative business development and strategy

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Materials

ItsLearning and email

Teaching methods

Lectures
Group work
Independent work

Pedagogic approaches and sustainable development

Innovation Pedagogy

Completion alternatives

All materials available in ItsLearning

Student workload

Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 35h.

Evaluation methods and criteria

Final learning Diary based.

Failed (0)

The student has shown a very limited understanding of creativity and innovation tools in a marketing context. The student has not demonstrated the ability to utilize different sources of innovation to detect and exploit opportunities. The student has been unable to analyze or describe how innovative firms are changing the business environment. The student has not been able to explain the importance of product/service development or the people and factors involved in the development work. The content produced by the student is not usable.

Assessment criteria, satisfactory (1-2)

The student has demonstrated a limited understanding of creativity and innovation tools in a marketing context. The student shows some ability to utilize different sources of innovation to detect and exploit opportunities. The student has demonstrated limited ability to analyze and describe how innovative firms are changing the business environment. The student is able to explain the importance of product/service development and the people and factors involved in the development work to some extent. The content produced by the student is mostly usable.

Assessment criteria, good (3-4)

The student has demonstrated knowledge and understanding of creativity and innovation tools in a marketing context. The student demonstrates the ability to utilize different sources of innovation to detect and exploit opportunities to some extent. The student shows the ability to analyze and describe how innovative firms are changing the business environment. The student can explain the importance of product/service development and the people and factors involved in the development work. The student is able to communicate their ideas to others in a clear and professional manner. The content produced by the student is mostly logical and well-planned.

Assessment criteria, excellent (5)

The student has demonstrated a high level of knowledge and understanding of creativity and innovation tools in a marketing context. The student demonstrates the ability to effectively utilize different sources of innovation to detect and exploit opportunities. The student shows a very good ability to analyze and describe how innovative firms are changing the business environment. The student can clearly explain the importance of product/service development and the people and factors involved in the development work. The student is able to communicate their ideas to others in a clear and professional manner. Most of the content produced by the student is logical and well-designed.

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