Study Guide

Objective

The student is able to
- make calculations of a company's day-to-day operations using Excel
- estimate the true cost of different funding options
- present the results in a clear and proper way.

Content

- percentage, Simple and Compound Interest
- financing options
- investment calculations
- using Excel for editing, analyzing and presenting data

Materials

Kolttola, Pösö & Saaranen, Liike-elämän matematiikka (Edita)
Eduhousen opetusvideot
muu Itsiin lisätty materiaali
opiskelijan omaan tiedonhakuun perustuva materiaali

Teaching methods

tehtäväperustaiset, hankitun tiedon ja taidon soveltamiseen perustuvat menetelmät
lähiopetus
itsenäinen opiskelu tarjottujen ja itse etsittyjen materiaalien avulla

International connections

learning by doing
flipped learning

Opintojaksolla opiskelija oppii työkaluja, joita hyödyntää kestävän kehityksen teemoissa.

Student workload

Yhteensä n. 84 h opiskelijan omaa työtä.

Arvio työmäärän jakautumisesta:
- lähiopetus 9 h
- tehtävät 40 h
- itse-/vertaisarviointi 5 h
- opetusvideot 5 h
- muu itsenäinen työskentely 22 h

Content scheduling

syyskuu - lokakuu: prosenttilaskut, katetuottolaskenta
lokakuu - marraskuu: katetuottolaskenta, koronkorkolaskenta, jaksolliset suoritukset
joulukuu: investointien kannattavuuden arviointi, harjoitustyö

Further information

Yhteydenpito opettajaan ensisijaisesti sähköpostitse (etunimi.sukunimi@turkuamk.fi).

Läsnäolo lähiopetustunneilla vaikuttaa opintojakson arviointiin, sillä lähiopetuskertojen aikana suoritetaan arvioitavia oppimistehtäviä. Opintojaksolle ilmoittautuneet opiskelijat saavat ohjeistuksen ennakkotehtävän suorittamiseen ennen ensimmäistä lähiopetuskertaa.

Opiskelijalla tulee olla käytössään tietokone, ja hänen tulee hallita sen käyttö, mm. ohjelmistojen asennus ja päivitys.

Toteutuksen alkaessa opiskelijalla tulee olla tietokoneelleen asennettuna Microsoft Office Excel. Ohjeet löytyvät Messistä ja Digistartista.

Poissaolon sattuessa opiskelija opiskelee käsitellyt aiheet itsenäisesti Itsin ja/tai opiskelijatoveriensa avulla.

Evaluation scale

H-5

Assessment methods and criteria

Opintojakson arviointi perustuu opintojakson aikana suoritettaviin, teemoittaisiin testeihin, sekä opintojakson päätteeksi suoritettavaan harjoitustyöhön.

Opintojakson kokonaisarvosana lasketaan seuraavin painotuksin:
- lähiopetuskerroilla tehtävät testit 40 %
- harjoitustyö 60 %
- aktiivinen osallistuminen opintojakson aikana saattaa vaikuttaa arviointiin positiivisesti

Assessment criteria, fail (0)

Opiskelija ei suorita vaadittavia tehtäviä/suorittaa ne vajaasti, eikä hänen osaamistaan voida arvioida.
Opiskelija ei osoita hallitsevansa vähintään arvosanaan 1 vaadittavia tietoja ja taitoja.

Assessment criteria, satisfactory (1-2)

Arvosana 1:
Opiskelija
- hallitsee prosenttilaskut
- osaa luoda yksinkertaisia katetuottolaskelmia Exceliä hyödyntäen

Arvosana 2:
Arvosanan 1 kriteerit ylittyvät, mutta arvosanan 3 kriteerit eivät täyty kaikilta osin.

Assessment criteria, good (3-4)

Arvosana 3:
Opiskelija
- hallitsee prosenttilaskut
- osaa luoda yksinkertaisia katetuottolaskelmia Exceliä hyödyntäen
- tunnistaa koronkorkoilmiön ja osaa laskea yksinkertaisia koronkorkolaskuja
- osaa luoda laskelmistaan luettavia kaavioita Exceliä hyödyntäen

Arvosana 4:
Arvosanan 3 kriteerit ylittyvät, mutta arvosanan 5 kriteerit eivät täyty kaikilta osin.

Assessment criteria, excellent (5)

Opiskelija
- hallitsee prosenttilaskut
- osaa luoda yksinkertaisia katetuottolaskelmia Exceliä hyödyntäen
- tunnistaa koronkorkoilmiön ja osaa laskea yksinkertaisia koronkorkolaskuja
- osaa luoda laskelmistaan luettavia kaavioita Exceliä hyödyntäen
- osaa arvioida investointien kannattavuutta erilaisin menetelmin
- osaa sanallistaa matemaattista ajatteluaan ja perustella ratkaisujaan
- osaa hyödyntää Exceliä laskelmissaan siten, että ne ovat selkeitä ja helposti luettavia

Objective

The student activates their Swedish language skills so that they understand spoken and written language and can produce it in everyday situations. Additionally, they master the essential structures of the Swedish language. After completing this course, the student will be better prepared to handle future mandatory Swedish courses. This course is recommended for those who feel their Swedish proficiency is lacking. The determination of one's skill level can be done, for example, through a placement test.

Content

The basic grammar, structures and vocabulary of the Swedish language.

Evaluation scale

Hyväksytty/Hylätty

Objective

The student activates their Swedish language skills so that they understand spoken and written language and can produce it in everyday situations. Additionally, they master the essential structures of the Swedish language. After completing this course, the student will be better prepared to handle future mandatory Swedish courses. This course is recommended for those who feel their Swedish proficiency is lacking. The determination of one's skill level can be done, for example, through a placement test.

Content

The basic grammar, structures and vocabulary of the Swedish language.

Evaluation scale

Hyväksytty/Hylätty

Objective

The student activates their Swedish language skills so that they understand spoken and written language and can produce it in everyday situations. Additionally, they master the essential structures of the Swedish language. After completing this course, the student will be better prepared to handle future mandatory Swedish courses. This course is recommended for those who feel their Swedish proficiency is lacking. The determination of one's skill level can be done, for example, through a placement test.

Content

The basic grammar, structures and vocabulary of the Swedish language.

Evaluation scale

H-5

Evaluation scale

H-5

Objective

The student is able to
- make calculations of a company's day-to-day operations using Excel
- estimate the true cost of different funding options
- present the results in a clear and proper way.

Content

- percentage, Simple and Compound Interest
- financing options
- investment calculations
- using Excel for editing, analyzing and presenting data

Materials

Itsiin ladattu materiaali
Eduhouse-palvelun videot
Saaranen ym., Liike-elämän matematiikka, Edita, v. 2022 tai vanhempi
oma tiedonhaku
muu materiaali

Teaching methods

tehtäväperustaiset, hankitun tiedon ja taidon soveltamiseen perustuvat menetelmät
luennot
laskupajat
opetusvideot

Exam schedules

Tentin ja uusintojen ajankohdat kirjataan lukujärjestysten julkistamisen jälkeen.

International connections

learning by doing
flipped learning

Student workload

Yhteensä n. 140 h opiskelijan omaa työtä.

Arvioitu jakautuminen:
luennot + valmistautuminen 15 h
opetusvideot 5 h
laskupajat + valmistautuminen 30 h
tehtävien tekeminen 40 h
tentti ja siihen valmistautuminen 10 h
muu itsenäinen opiskelu 40 h

Content scheduling

Prosenttilaskut
Katetuotto ja kannattavuus
Korko- ja koronkorkolaskenta
Rahoituslaskelmat
Investointien kannattavuuden arviointi
Excelin hyödyntäminen laskelmissa sekä datan analysoinnissa, muokkaamisessa ja esittämisessä.

Tarkempi aikataulu löytyy oppimisalustalta Itsistä.

Further information

Yhteydenpito opettajaan ensisijaisesti sähköpostitse.

Harjoitustehtäviin saat apua ja neuvoja kampuksella järjestettävissä työpajoissa.

Jokaisella osallistujalla tulee olla käytössään kannettava tietokone, ja sille ladattuna Microsoft Office Excel.

Edeltävinä tietoina ja taitoina opiskelijalla tulee olla suoritettuna ICT-osaaminen -opintojakso, tai omata vastaavat Excelin käyttötaidot.

Evaluation scale

H-5

Assessment methods and criteria

Opiskelijan osaaminen arvioidaan opintojakson päätteksi tehdyn tentin perusteella. Tentti suoritetaan yksilösuorituksena kampuksella määrättynä ajankohtana.

Tentin ja uusintojen ajankohdat kirjataan lukujärjestysten julkistamisen jälkeen.

Aktiivinen osallistuminen laskupajoihin ja aktiivinen harjoitustehtävien palauttaminen opintojakson aikana saattavat korottaa arvosanaa.

Assessment criteria, fail (0)

Opiskelija ei suorita tenttiä, tai ei osoita hallitsevansa arvosanaan 1 vaadittavia taitoja.

Assessment criteria, satisfactory (1-2)

Arvosana 1
Opiskelija osaa talousmatematiikan perustaitoja, esimerkiksi:
- laskea prosenttilaskuja
- arvioida yritystoiminnan kannattavuutta katetuottolaskelman avulla
- laskea yksinkertaisia korkolaskuja

Assessment criteria, good (3-4)

Arvosana 3
Opiskelija hallitsee talousmatematiikan perustaidot, esimerkiksi:
- osaa laskea prosenttilaskuja
- osaa arvioida yritystoiminnan kannattavuutta katetuottolaskelman avulla
- osaa hinnoitella yrityksen tuotteita katetuottolaskelman avulla
- osaa laskea yksinkertaisia korkolaskuja
- ymmärtää koronkorkolaskujen periaatteen ja osaa laskea koronkorkolaskujen perustehtäviä
- osaa laskea talousmatematiikan perustehtäviä Exceliä hyödyntäen

Assessment criteria, excellent (5)

Opiskelija hallitsee talousmatematiikan perustaidot, sekä pystyy soveltamaan kyseisiä taitoja ja tekemään analyyseja ja johtopäätöksiä laskelmiensa perusteella, esimerkiksi:
- osaa laskea prosenttilaskuja
- osaa arvioida yritystoiminnan kannattavuutta katetuottolaskelman avulla
- osaa hinnoitella yrityksen tuotteita katetuottolaskelman avulla
- osaa laskea yksinkertaisia korkolaskuja
- ymmärtää koronkorkolaskujen periaatteen ja osaa soveltaa koronkorkoperiaatetta mm. investointien kannattavuuden arvioinnissa
- osaa vertailla eri rahoitusmenetelmiä
- osaa hyödyntää Exceliä laskelmissaan sekä datan analysoinnissa, muokkaamisessa ja esittämisessä

Objective

The student is able to
- make calculations of a company's day-to-day operations using Excel
- estimate the true cost of different funding options
- present the results in a clear and proper way.

Content

- percentage, Simple and Compound Interest
- financing options
- investment calculations
- using Excel for editing, analyzing and presenting data

Materials

Kolttola, Pösö & Saaranen, Liike-elämän matematiikka (Edita)
Eduhousen opetusvideot
muu Itsiin lisätty materiaali
opiskelijan omaan tiedonhakuun perustuva materiaali

Teaching methods

tehtäväperustaiset, hankitun tiedon ja taidon soveltamiseen perustuvat menetelmät
lähiopetus
itsenäinen opiskelu tarjottujen ja itse etsittyjen materiaalien avulla

International connections

learning by doing
flipped learning

Opintojaksolla opiskelija oppii työkaluja, joita hyödyntää kestävän kehityksen teemoissa.

Student workload

Yhteensä n. 84 h opiskelijan omaa työtä.

Arvio työmäärän jakautumisesta:
- lähiopetus 9 h
- tehtävät 40 h
- itse-/vertaisarviointi 5 h
- opetusvideot 5 h
- muu itsenäinen työskentely 22 h

Content scheduling

syyskuu - lokakuu: prosenttilaskut, katetuottolaskenta
lokakuu - marraskuu: katetuottolaskenta, koronkorkolaskenta, jaksolliset suoritukset
joulukuu: investointien kannattavuuden arviointi, harjoitustyö

Further information

Yhteydenpito opettajaan ensisijaisesti sähköpostitse (etunimi.sukunimi@turkuamk.fi).

Läsnäolo lähiopetustunneilla vaikuttaa opintojakson arviointiin, sillä lähiopetuskertojen aikana suoritetaan arvioitavia oppimistehtäviä. Opintojaksolle ilmoittautuneet opiskelijat saavat ohjeistuksen ennakkotehtävän suorittamiseen ennen ensimmäistä lähiopetuskertaa.

Opiskelijalla tulee olla käytössään kannettava tietokone, ja hänen tulee hallita sen käyttö, mm. ohjelmistojen asennus ja päivitys.

Toteutuksen alkaessa opiskelijalla tulee olla tietokoneelleen asennettuna Microsoft Office Excel. Ohjeet löytyvät Messistä ja Digistartista.

Poissaolon sattuessa opiskelija opiskelee käsitellyt aiheet itsenäisesti Itsin ja/tai opiskelijatoveriensa avulla.

Ennakkotietona ja -taitona opiskelijan tulee hallita Excelin perusteet.

Evaluation scale

H-5

Assessment methods and criteria

Opintojakson arviointi perustuu opintojakson aikana suoritettaviin, teemoittaisiin testeihin, sekä opintojakson päätteeksi suoritettavaan harjoitustyöhön.

Opintojakson kokonaisarvosana lasketaan seuraavin painotuksin:
- lähiopetuskerroilla tehtävät testit 40 %
- harjoitustyö 60 %
- aktiivinen osallistuminen opintojakson aikana saattaa vaikuttaa arviointiin positiivisesti

Assessment criteria, fail (0)

Opiskelija ei suorita vaadittavia tehtäviä/suorittaa ne vajaasti, eikä hänen osaamistaan voida arvioida.
Opiskelija ei osoita hallitsevansa vähintään arvosanaan 1 vaadittavia tietoja ja taitoja.

Assessment criteria, satisfactory (1-2)

Arvosana 1:
Opiskelija osaa ratkaista perustason talousmatematiikan tehtäviä, esimerkiksi:
- hallitsee prosenttilaskut
- osaa luoda yksinkertaisia katetuottolaskelmia Exceliä hyödyntäen

Arvosana 2:
Arvosanan 1 kriteerit ylittyvät, mutta arvosanan 3 kriteerit eivät täyty kaikilta osin.

Assessment criteria, good (3-4)

Arvosana 3:
Opiskelija osaa ratkaista perustason talousmatematiikan tehtäviä ja hyödyntää Exceliä raportoinnissaan, esimerkiksi:
- hallitsee prosenttilaskut
- osaa luoda yksinkertaisia katetuottolaskelmia Exceliä hyödyntäen
- tunnistaa koronkorkoilmiön ja osaa laskea yksinkertaisia koronkorkolaskuja
- osaa luoda laskelmistaan luettavia kaavioita Exceliä hyödyntäen

Arvosana 4:
Arvosanan 3 kriteerit ylittyvät, mutta arvosanan 5 kriteerit eivät täyty kaikilta osin.

Assessment criteria, excellent (5)

Opiskelija osaa ratkaista soveltavia talousmatematiikan tehtäviä ja hyödyntää Exceliä raportoinnissaan monipuolisesti, esimerkiksi:
- hallitsee prosenttilaskut
- osaa luoda yksinkertaisia katetuottolaskelmia Exceliä hyödyntäen
- tunnistaa koronkorkoilmiön ja osaa laskea yksinkertaisia koronkorkolaskuja
- osaa luoda laskelmistaan luettavia kaavioita Exceliä hyödyntäen
- osaa arvioida investointien kannattavuutta erilaisin menetelmin
- osaa sanallistaa matemaattista ajatteluaan ja perustella ratkaisujaan
- osaa hyödyntää Exceliä laskelmissaan siten, että ne ovat selkeitä ja helposti luettavia

Objective

Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.

Content

- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force

Materials

- Lecture materials and one's own notes
- Podcasts, videos and articles etc.

You can also utilize the following literatures and other online material:

1. Business to Business Marketing Management
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 12 April, 2013 eISBN-13: 9780203067581
2. Stephen P. Castleberry and John F. Tanner: Selling – Building Partnerships (4th Edition, 2014); Mc Graw Hill Education New York
3. David Jobber and Geoff Lancaster: Selling and Sales Management (10th Edition, 2015); Pearson Education ltd, Harlow, UK
4. Other readings and materials given during the course.

Teaching methods

Lectures
Teams formation
Group working: in-class group activities
Reading and YouTube
Workshops
ITS-learning pages
Presentations

Exam schedules

The assessment is based on the completion of the given group work & tests (if any).
Your active participation in class and teams will definitely enhance your grade.

International connections

Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Completion alternatives

None

Student workload

Active onsite studying
student workload = 133hrs

Content scheduling

Objectives and goals:

Start a familiarization study by learning about B2B.
- Understand segmentation strategies in B2B
- Complexities in organizational buying behavior
- Relationship marketing
- The Personal Selling Process and key competence in sales force
- To know the reason why sales forecasting is so important to organisations

Further information

More information to be given on the first Lesson.
Don't forget to check Itslearning platform.

Evaluation scale

H-5

Assessment criteria, fail (0)

No indication that the student understood the basic concepts of B2B marketing. The students did not commit to the class. Assignments have not been completed. The course is failed if the group assignment work contains 50% plagiarized work.

Assessment criteria, good (3-4)

The student understands the topics of the course and can justify their choices. The student can apply their learned knowledge and skills to solve given tasks. They possess some ability to analyze the information they have learned and can identify cause-and-effect relationships between their conclusions and the theory.

The student works well both independently and in a group and can utilize field-specific knowledge in their studies. There is a lot of insights in the submitted assignment, and the sources used in the outputs have been transparently cited (= proper referencing techniques have been applied).

Group report include results which are well presented, are based on facts and are well argued for. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.

Objective

Student is able to
- Understand the nature and social dynamics within B2B environment
- Segment B2B markets and design marketing communication tools
- Understand nature of organization buying behavior
- Evaluate key elements in the sales process.

Content

- Segmentation strategies in B2B
- Organizational buying behavior
- Relationship marketing
- Sales forecasting
- The Personal Selling Process and key competence in sales force

Materials

Business to Business Marketing Management: A global Perspective
Author: By Jim Blythe, Alan Zimmerman. Pages: 528 Size: 4.52 MB Format: PDF Publisher: Routledge Ltd. Published: 2017

Teaching methods

Face to Face, and in groups

Exam schedules

No exam

International connections

• Students study independently and in small teams using:
• Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Completion alternatives

See Itslearning

Student workload

133 hrs

Content scheduling

• Introduction to business to businessmarketing
• Organisation buying behaviour
• Ethical consideration
• Segmentation strategies
• Services for business markets
• Key account management and sales
• Sales promotion, exhibitions and trade fairs

Further information

See Itslearning

Evaluation scale

H-5

Assessment methods and criteria

en
The assessment is based on a scale of: 1 - 5

Attendance = 1 pts (75 % compulsory attend.)

3 Group Assignments (2 pts/assignment) = 6pts

3 Group presentations (1 pt/presentation) =3pts

1 quiz = 2 pts



Less than 5 pts= Fail

6 pts = 1

7 pts = 2

8 pts= 3

9 –10pts =4

11-12pts = 5

Assessment criteria, fail (0)

The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various B2B marketing concepts.

Assessment criteria, satisfactory (1-2)

There is knowledge of core B2B marketing material and concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.

Assessment criteria, good (3-4)

The work is reasonably competent, though there may be some weaknesses. Knowledge of various B2B marketing concepts is adequate and while there is evidence of reading beyond the class, it's patchy or not broad (3).

The work is well developed beyond that given; demonstrates sound conceptual knowledge in B2B marketing and reasoning; depth and breadth of reading

Assessment criteria, excellent (5)

The work reflects very high conceptual standard and demonstrate knowledge in B2B concepts and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading.

Evaluation scale

H-5

Evaluation scale

H-5

Evaluation scale

H-5

Evaluation scale

H-5

Objective

Student can
- set professional goals
- assist business experts and describe the typical tasks in business field
- take feedback and evaluate the development of his/her competences

Content

Practical Training as internship

Evaluation scale

H-5

Objective

Student can
- set professional goals
- assist business experts and describe the typical tasks in business field
- take feedback and evaluate the development of his/her competences

Content

Practical Training as internship

Evaluation scale

H-5

Objective

The student can
- work actively and goal-oriented as a team member.
- use the basic terminology of business administration.
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability.
- use tools to describe the business model.
- compare company forms businesswise.
- utilize business plan as a tool.
- interpret the interactions between the financial process of the organization and its stakeholders and their importance for profitability.
- describe factors affecting purchasing behavior and segmentation.
- utilize competitive means of marketing in reaching the targeted customer segments.

Content

- the basics of teamwork
- basic concepts of business administration
- sustainable and responsible business operations
- business models
- economic process of an organization
- profitability of business operations and profitability calculation
- business financing when starting a business
- business risks and risk management
- company forms
- marketing operating environment
- purchasing behavior and segmentation
- competitive means of marketing

Evaluation scale

H-5

Objective

The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- explain the legal rules of conclusion of an agreement
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool

Content

- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix
- main characteristics, norms and sources of law in the Finnish legal system

Evaluation scale

H-5

Objective

The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool

Content

- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix

Materials

Osterwalder. A., Pigneur, Y. & Clark, T. 2010. Business model generation: a handbook for visionaries, game changers and challengers. (Section 1: Business Model Canvas)

Uusyrityskeskus 2022. Guide: Becoming an entrepreneur in Finland

Other materials in ItsLearning

Teaching methods

During this course the student develops the basic skills of working life in various ways. The student learns to work in a goal-oriented manner, acquire knowledge independently from different sources and reflect on previous experiences. Learning the basics of cost-awareness and economical thinking supports these goals.

The student also learns to work in groups participating in the solution-making process in different roles. Group work improves social interaction skills and problem-solving skills.

Exam schedules

See Itslearning

International connections

In this course we are utilizing PBL (problem based learning) method. PBL is a student-centered approach in which students learn about a subject by working in groups to solve an open-ended problem. Students must identify the needed information. They learn the information and apply it to solve the problem.

Student workload

This course equals to 15 ECTS credits and 405 hours of work in total. The amount of work has been calculated as follows:

Group work and lectures 140 hours
Research 85 hours
Learning reports 100 hours
Business plan 80 hours

Content scheduling

The aim of the course is that the student understands the basics of business. The student acquires knowledge on entrepreneurship, business operations and the prerequisites of profitable business in a constantly alternating business environment. The student receives an overall picture of business operations and learns to utilize business plan as a tool.

The key topics covered in this course are: Working in a team, A successful business, Customer oriented action, Business intelligence, Entrepreneurship, Marketing mix, Marketing Communications, Economics, Financing and Entrepreneurship networks.

Further information

All information is available in ItsLearning.

Evaluation scale

H-5

Assessment methods and criteria

Course assessment is based on:

30 % group sessions (attitude, attendance, surprise quizz, coaches observations, peer evaluation)
40 % learning reports
30 % business plan

All parts must be passed (grade scale 5-1). Final grade is based on the performance on the different parts (grade scale 5-1).

Assessment criteria, fail (0)

The student exhibits a limited grasp of the key concepts in the course, facing challenges in applying their knowledge and understanding of the content. There's a notable deficiency in the ability to collect and interpret relevant data to inform judgments, including reflective considerations for assignment requirements. Additionally, the student encounters difficulties in effectively communicating their ideas to others. Furthermore, several parts of the text lack clarity.

Assessment criteria, satisfactory (1-2)

The student has displayed a limited grasp of the primary areas covered in the course. There are some challenges in applying their knowledge and understanding of the course content. The student exhibits minimal proficiency in gathering and interpreting relevant data to inform judgments, which should involve reflection on the assignment requirements. Communication of ideas poses difficulties for the student. Additionally, some sections of the text lack clarity.

Assessment criteria, good (3-4)

The student has showcased a strong grasp of the key areas in the course, demonstrating the ability to apply their knowledge and understanding of the course content effectively. They exhibit proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements pertaining to assignment requirements. The student effectively communicates their ideas to others, and crucial sections of the text are clear and well-written.

Assessment criteria, excellent (5)

The student has exhibited excellent knowledge and understanding of the key aspects of the course. They adeptly apply their knowledge and understanding of the course content. The student demonstrates a high level of proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements related to assignment requirements. Furthermore, the student communicates their ideas clearly and professionally to others. The majority of the text is articulate, clear, and well-written.

Objective

The student can
- work actively and goal-oriented as a team member.
- use the basic terminology of business administration.
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability.
- use tools to describe the business model.
- compare company forms businesswise.
- utilize business plan as a tool.
- interpret the interactions between the financial process of the organization and its stakeholders and their importance for profitability.
- describe factors affecting purchasing behavior and segmentation.
- utilize competitive means of marketing in reaching the targeted customer segments.

Content

- the basics of teamwork
- basic concepts of business administration
- sustainable and responsible business operations
- business models
- economic process of an organization
- profitability of business operations and profitability calculation
- business financing when starting a business
- business risks and risk management
- company forms
- marketing operating environment
- purchasing behavior and segmentation
- competitive means of marketing

Evaluation scale

H-5

Objective

The student can
- work actively and goal-oriented as a team member.
- use the basic terminology of business administration.
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability.
- use tools to describe the business model.
- compare company forms businesswise.
- utilize business plan as a tool.
- interpret the interactions between the financial process of the organization and its stakeholders and their importance for profitability.
- describe factors affecting purchasing behavior and segmentation.
- utilize competitive means of marketing in reaching the targeted customer segments.

Content

- the basics of teamwork
- basic concepts of business administration
- sustainable and responsible business operations
- business models
- economic process of an organization
- profitability of business operations and profitability calculation
- business financing when starting a business
- business risks and risk management
- company forms
- marketing operating environment
- purchasing behavior and segmentation
- competitive means of marketing

Evaluation scale

H-5

Objective

The student is able to
- use the basic terminology of business administration
- interpret the interactive relationships between the organization's economic process and the interest groups and their impact on profitability
- present the main characteristics of modern marketing thinking
- give examples of issues that have an effect on buyer behaviour and explain how the marketing mix can be used to reach target segments
- compare company forms businesswise
- explain the main characteristics and functions of the Finnish legal system
- apply the basic sources of legal information in problemsolving
- utilize business plan as a tool

Content

- basic concepts of business administration
- economic process of an organization
- profitability and calculation of profitability
- financing of business start
- risks and risk management
- organization and management
- company forms
- modern marketing thinking
- marketing environment
- buyer behaviour and segmentation
- marketing mix

Materials

Osterwalder. A., Pigneur, Y. & Clark, T. 2010. Business model generation: a handbook for visionaries, game changers and challengers. (Section 1: Business Model Canvas)

Uusyrityskeskus 2022. Guide: Becoming an entrepreneur in Finland

Other materials in ItsLearning

Teaching methods

During this course the student develops the basic skills of working life in various ways. The student learns to work in a goal-oriented manner, acquire knowledge independently from different sources and reflect on previous experiences. Learning the basics of cost-awareness and economical thinking supports these goals.

The student also learns to work in groups participating in the solution-making process in different roles. Group work improves social interaction skills and problem-solving skills.

Exam schedules

See Itslearning

International connections

In this course we are utilizing PBL (problem based learning) method. PBL is a student-centered approach in which students learn about a subject by working in groups to solve an open-ended problem. Students must identify the needed information. They learn the information and apply it to solve the problem.

Student workload

This course equals to 15 ECTS credits and 405 hours of work in total. The amount of work has been calculated as follows:

Group work and lectures 140 hours
Research 85 hours
Learning reports 100 hours
Business plan 80 hours

Content scheduling

The aim of the course is that the student understands the basics of business. The student acquires knowledge on entrepreneurship, business operations and the prerequisites of profitable business in a constantly alternating business environment. The student receives an overall picture of business operations and learns to utilize business plan as a tool.

The key topics covered in this course are: Working in a team, A successful business, Customer oriented action, Business intelligence, Entrepreneurship, Marketing mix, Marketing Communications, Economics, Financing and Entrepreneurship networks.

Further information

All information is available in ItsLearning.

Evaluation scale

H-5

Assessment methods and criteria

Course assessment is based on:

30 % group sessions (attitude, attendance, surprise quizz, coaches observations, peer evaluation)
40 % learning reports
30 % business plan

All parts must be passed (grade scale 5-1). Final grade is based on the performance on the different parts (grade scale 5-1).

Assessment criteria, fail (0)

he student exhibits a limited grasp of the key concepts in the course, facing challenges in applying their knowledge and understanding of the content. There's a notable deficiency in the ability to collect and interpret relevant data to inform judgments, including reflective considerations for assignment requirements. Additionally, the student encounters difficulties in effectively communicating their ideas to others. Furthermore, several parts of the text lack clarity.

Assessment criteria, satisfactory (1-2)

The student has displayed a limited grasp of the primary areas covered in the course. There are some challenges in applying their knowledge and understanding of the course content. The student exhibits minimal proficiency in gathering and interpreting relevant data to inform judgments, which should involve reflection on the assignment requirements. Communication of ideas poses difficulties for the student. Additionally, some sections of the text lack clarity.

Assessment criteria, good (3-4)

The student has showcased a strong grasp of the key areas in the course, demonstrating the ability to apply their knowledge and understanding of the course content effectively. They exhibit proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements pertaining to assignment requirements. The student effectively communicates their ideas to others, and crucial sections of the text are clear and well-written.

Assessment criteria, excellent (5)

The student has exhibited excellent knowledge and understanding of the key aspects of the course. They adeptly apply their knowledge and understanding of the course content. The student demonstrates a high level of proficiency in gathering and interpreting relevant data to make informed judgments, incorporating reflective elements related to assignment requirements. Furthermore, the student communicates their ideas clearly and professionally to others. The majority of the text is articulate, clear, and well-written.

Objective

Students are able to use legal thinking in business related matters and are familiar with the principles and procedures of legal matters. The student is able to make contracts related to daily business and knows the regulation of marketing products and services. With regard to labor law the student is familiar with regulations related to employment contracts and collective agreements, so that he / she is able to resolve issues related to employment relationships in his / her work duties, if necessary. The student knows basics of company law for corporate administration and own business.

Evaluation scale

H-5

Objective

Students are able to use legal thinking in business related matters and are familiar with the principles and procedures of legal matters. The student is able to make contracts related to daily business and knows the regulation of marketing products and services. With regard to labor law the student is familiar with regulations related to employment contracts and collective agreements, so that he / she is able to resolve issues related to employment relationships in his / her work duties, if necessary. The student knows basics of company law for corporate administration and own business.

Evaluation scale

H-5

Objective

Students are able to use legal thinking in business related matters and are familiar with the principles and procedures of legal matters. The student is able to make contracts related to daily business and knows the regulation of marketing products and services. With regard to labor law the student is familiar with regulations related to employment contracts and collective agreements, so that he / she is able to resolve issues related to employment relationships in his / her work duties, if necessary. The student knows basics of company law for corporate administration and own business.

Evaluation scale

H-5

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Evaluation scale

H-5

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Materials

Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.

Teaching methods

Lectures, literature, assignments, group work.

Exam schedules

Re-take will be agreed separately.

International connections

Innovative pedagogy incl. field work outside classroom and presentations.

Completion alternatives

No alternative methods.

Student workload

Book reflection, two assignments, exam = 133 hrs = 5 credits.

Evaluation scale

H-5

Assessment methods and criteria

Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5

Assessment criteria, fail (0)

Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.

Assessment criteria, satisfactory (1-2)

Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.

Assessment criteria, good (3-4)

Has returned book reflection, has attended group work and has Good command of materials reuired to the exam

Assessment criteria, excellent (5)

Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam

Qualifications

No special entry requirements

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Materials

Aaker: Aaker on Branding : 20 Principles That Drive Success. + materials at the web platform. Or any other equivalent books and articles.

Teaching methods

On-line study unit only in Itslearning. PBL and innovation pedagogy. The study unit is only for PINBOS / IB- students.

Exam schedules

No exam.

International connections

On-line study unit only in Itslearning- platform. PBL and innovation pedagogy. Only for PINBOS -group.

Completion alternatives

No optional versions, only on-line version.

Student workload

5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.

Content scheduling

Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.

Evaluation scale

H-5

Assessment methods and criteria

Only those tasks that are returned on time, before the final deadlines, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.).
The two assignments are evaluated as following on group work (pass / fail), and 100 % on individual work. Both must be done and passed through on time. Also student´s level of given peer feed-back to fellow students affect the evaluation as stated below.

Please note also, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!


Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, in-depth analysis. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical. References are used well.

• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references.

Assessment criteria, fail (0)

Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that the Ourginal / Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
The assignment is not compatible with the brief. There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are neglected.

Assessment criteria, satisfactory (1-2)

• Satisfactory (1-2)
The assignment is compatible to the brief. All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis and reflection. Or the references are very limited.

Assessment criteria, good (3-4)

• Good (3-4)
All the tasks are analytical, and well done. They are also well presented. They represent high quality in terms of references, length, deep analysis and reflection. And in comparison to the other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments to fellow students are constructive and analytical.

Assessment criteria, excellent (5)

• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Lots of good references (and well used).

PLEASE NOTE ! UP-GRADING THE FINAL GRADE: Please note, there is no exam in the course, so do your best effort at once – there is no extra possibilities to up-grade the final grade in any other form than coming to the course again when it enrolls next time, and to do the tasks and assignments that are valid then !!!!!

Qualifications

No special entry requirements

Objective

After completition of this course the student is able to
- analyse competitiors and apply new knowledge
- use different business development methods
- describe future trends
- use scenarios in business development

Evaluation scale

H-5

Objective

Having completed the course the student is able to
- apply the methods and knowledge related to business development to a real-life case

- make a project plan for product or process development with goals, steps and timetables

- use different development tools and procedures.

Evaluation scale

Hyväksytty/Hylätty

Objective

In this course, a service, product or process is developed with the help of agile development methods.
Having completed the course the student is able to
- apply the methods and knowledge related to business development to a real-life case
- plan and execute a development project with agile methods
- make a project plan for product or process development with goals, steps and timetables
- use active learning methods and various development tools and procedures.

Content

- Miten soveltaa teoriaa käytännön tekemiseen
- Miten hyödyntää ketteriä menetelmiä kehittämistyössä
- Miten asettaa realistisia tavoitteita
- Minkälaista viestintää kehittämistehtävä edellyttää
- Miten hyödyntää tai osallistaa asiakkaita, työyhteisöä tai muita sidosryhmiä kehittämistyössä

Evaluation scale

Hyväksytty/Hylätty

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

No previous business experience is expected. While there is no requirement to read any business books prior to, or during the course, the following (in no particular order) are just a few recommended for anyone genuinely interested in a future career in the world of business:
Good to Great - James C. Collins
Blue Ocean Strategy - W. Chan Kim
The Art of War - Sun Tzu
The Personal MBA - Josh Kaufman
Zig Ziglar's Secrets to Closing the Sale - Zig Ziglar
Start With Why - Simon Sinek

Teaching methods

Interactive. Students are encouraged to participate as actively as possible in discussions and set tasks and will work in self-assigned groups drawing from their own ideas, opinions, and experiences.

Exam schedules

There is no exam for this course

International connections

The content of the course is designed to enhance overall English language communication skills. Examples include the ability to form relationships, present, support and defend own ideas and opinions, decide on appropriate forms of communication for different situations and demonstrate an ability to use different digital tools for effective communication. Students will complete tasks individually, in pairs and groups to enhance communication and interpersonal skills.

Completion alternatives

None

Student workload

Classroom activities 30h
Self-guided learning 20h

Content scheduling

You will focus on using practical spoken communication skills in English to complete a variety of group based tasks and projects. Course aims and goals include building confidence to use English, improve overall fluency and build active vocabulary.
Topics include:

Breaking the ice
Team Presentation
Elevator Pitch
Team based problem solving projects

N.B. Teacher reserves the right to make changes to the above as required.

Further information

Emphasis is very much placed on clear, unambiguous and understandable communication. You will not be downgraded for grammatical, word order or other errors that do not interfere with overall understanding. Although emphasis in class is placed on spoken communication not everyone is a natural orator. You will not be marked down for a lack of fluency - effort and willingness to try are enough.

Evaluation scale

H-5

Assessment methods and criteria

Assessment is a combination of teacher observation of student commitment, effort and engagement during lessons together with the standard of 4 completed classroom task based assignments. Students will be assessed on overall communicative competence and language appropriacy within specific communication contexts.

Assessment criteria, fail (0)

The student has insufficient attendance (has been absent in more than 4 classes). The student has not completed all the tasks. The student has completed tasks but they are not of an acceptable standard.

Assessment criteria, satisfactory (1-2)

The student has completed the tasks with the minimum of set requirements stated in the task instructions. The student has completed tasks later than the given deadlines. The student has not addressed feedback provided by the teacher.

Assessment criteria, good (3-4)

The student has completed the tasks well fulfilling most of the set requirements stated in the task instructions. The student has completed tasks within the given deadlines. The student has partly addressed feedback provided by the teacher. The student has reflected on their own performance and has been given peer feedback.

Assessment criteria, excellent (5)

The student has completed the tasks very well fulfilling or surpassing the set requirements as stated in the task instructions. The student has completed tasks within the given deadlines or earlier and has addressed feedback provided by the teacher. The student has been giving quality peer feedback.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

Exam schedules

No exams, no re-sits.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Completion alternatives

No optional ways to complete the course other than completing the given tasks on time and active participation in the required number of lessons.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV (DL Sep 22)
- Formal email (DL Oct 13)
- Company presentation (DL Oct 20)
- Learning report (DL Nov 10)

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Further information

The teacher can be contacted by email at anniina.vainio@turkuamk.fi.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on presence in the lectures 6/9 presence is required) as well as approved completion of assignments (min. 3/4) and submission of assignments by the deadline. The requirement of presence is based on the nature of the studied subject. Languages and communication is learned and practiced with other people.

Absences cannot be compensated with extra work and there are no exceptions to deadlines. If the student completes the course, it is not possible to raise the final grade by redoing one or more assignments (as per degree regulation).

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are gone through during the course and these are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The absences exceed the limitation, the student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

Exam schedules

No exams, no re-sits.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Completion alternatives

No optional ways to complete the course other than completing the given tasks on time and active participation in the required number of lessons.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV (DL Sep 22)
- Formal email (DL Oct 13)
- Company presentation (DL Oct 20)
- Learning report (DL Nov 10)

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Further information

The teacher can be contacted by email at piia.pesso(a)turkuamk.fi (NB! the teacher responds during office hours from 8 am to 4 pm).

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on presence in the lectures 6/9 presence is required) as well as approved completion of assignments (min. 3/4) and submission of assignments by the deadline. The requirement of presence is based on the nature of the studied subject. Spoken communication is learned and practiced with other people in groups.

Absences cannot be compensated with extra work and there are no exceptions to deadlines. If the student completes the course, it is not possible to raise the final grade by redoing one or more assignments (as per degree regulation).

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are gone through during the course and these are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The absences exceed the limitation, the student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

The course learning material consists of versatile and field-specific materials supporting learning which can be found on the course's itslearning platform. The material will be discussed in more detail during the course.

Teaching methods

Learning methods are based on active learning and application of knowledge by the student, both independently and in groups.

Learning methods include for example problem-based learning, flipped learning, work life-based learning, peer-assessment, self-assessment, reflection and discussion.

International connections

Pedagogical approaches encourage students to actively learn and apply knowledge through a variety of methods and field-specific assignments.

Completion alternatives

No exams, no re-sits.

Student workload

The learning tasks consist of assignments, in-class activities and homework tasks. The assignments are part of the approved completion of the course. The assignments are assessed on the scale 0-5. The assignments are as follows:
- Video CV (DL Sep 22)
- Formal email (DL Oct 13)
- Company presentation (DL Oct 20)
- Learning report (DL Nov 10)

Detailed instructions for the assignments will be given during the course.

Content scheduling

Practising the oral and written skills of English with field-specific and varied assignments.
Writing and reading texts, giving a presentation, discussing, practising vocabulary.

The extent of the course is 5 credits, corresponding to 135 hours of student work. The exact lecture dates can be found in the schedule. In addition, the course includes independent work alongside the lectures.

Further information

The teacher can be contacted by email at anniina.vainio@turkuamk.fi.

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on approved completion of assignments and submission of assignments by the deadline. There are no exceptions to deadlines. If the student completes the course, it is not possible to raise the final grade by redoing one or more assignments (as per degree regulation).

The final grade for the course is based on the assessment scale of 0-5.

The assessment methods include teacher assessment, student's self-assessment and peer-assessment. The assessment criteria are also found on the itslearning platform.

Assessment criteria, fail (0)

The student does not complete the required tasks during the course. The oral and written production and understanding is scarce. The student quits the course.

Assessment criteria, satisfactory (1-2)

The student succeeds satisfactorily in the oral and written production. The student is able to communicate even though the communication is inaccurate at times. The lack and inconsistency of the vocabulary repertoire limits the communication. There are deficiencies in the structures of the language.

Assessment criteria, good (3-4)

The student succeeds well in varied oral and written production situations. The student masters a varied vocabulary repertoire of the field and uses it well but there may be some inaccuracies in the language production. The student demonstrates skills to use structures in a versatile and correct manner but there might appear some mistakes in more demanding structures.

Assessment criteria, excellent (5)

The student demonstrates excellent skills in varied and demanding oral and written production situations. The student knows how to communicate in a context-appropriate manner. The student masters to a versatile and excellent extent the vocabulary of the field and in other contexts as well. The student is able to use multiple structures and shows how to use them in an almost impeccable manner.

Objective

The student can both orally and in writing:
- describe the content and structure of his/her studies, training and working experience,
- introduce the operations and organization of a company and tell about different types of company forms as well as types of duties within a company,
- compile a professional job application and act in a job interview,
- communicate using right formality, vocabulary and phrases through a purchasing process (from an enquiry to an order, complaints, adjustments),
- analyze and tell about current business news in various Finnish media
- make and maintain contacts by phone, email, face-to-face

Content

Telling about the student’s own education, training and work experience. The student understands and can use appropriate business vocabulary and phrases both orally and in writing when describing the operations of a company, business environment, products and processes.
Making and maintaining contacts, discussing current business news, practising presentation skills. Compiling a job application and CV, acting in a job interview. Documentation used in a purchasing process.

Materials

Will be provided on course workspace. Use of all other relevant material is encouraged.

Teaching methods

Independent/pair work; Applied research, reporting and presenting. Contact session

Independent/pair research and reflection

Team discussions and sharing

Utlizing study materials

Exam schedules

No exams as course is assignment-based

International connections

Innovation pedagogy in practise; international and business-life oriented assignment-based
individual/pair/group work
Individual/pair study supported by peer discussions and teacher guidance
Co-creation and shared knowledge
Assignment-based and continuous assessment

Completion alternatives

The student can apply for accreditation prior to the course starts.
Alternative ways must be discussed with course teachers.

Student workload

5ECTS, (4* 4 h contact lessons with teacher) total 135 hours student work incl
-applied research
-preparine reports and other written documents
-oral presenting
-working as pairs (both online and onsite)
-discussing and sharing in teams

.

Content scheduling

-Writing: using appropriate, professional style
- Presenting and discussing field-specific topics in professional contexts
- Reading field-specific texts and utilizing the information in professional contexts
- Learning and using key terminology of the field
- Becoming professional, autonomous language users in working life

contact lessons combined with individual and teamwork
starts on 14 Jan

Level B2 acc to EFL

Further information

Itslearning about course
email in personal questions

Evaluation scale

H-5

Assessment methods and criteria

Career documents
Professional emails and other business correspondence
Pair Project Report and Presentation

Activity in meetings (one absence is accepted)
giving peer feedback, participation in discussions, sharing of own expertise

Assessment criteria, fail (0)

Student did not complete required course assignments that show competence in course topics, did not participate in the contact meetings to showcase competence in course topics or take an active part in the course to share expertise and learn from others.











.

Assessment criteria, satisfactory (1-2)

The student can satisfactorily show business communication skills in oral and written business contexts
The student can produce text that shows only the basic features of professional
writing.
The student knows how to refer to sources. There are clear inconsistencies in the format and style of writing.

Assessment criteria, good (3-4)

The student is able to show the communication skills needed in oral and
written business contexts and demonstrate ability to communicate in various
business situations.
The student can produce text that contains some features of professional
writing.
The student can refer to sources and compile a reference list although there are inconsistencies in the format and style.

Assessment criteria, excellent (5)

The student is able to analyse different communicative situations in business and suggest ways of improving the communication in challenging situations. The student shows ability to adapt and adjust his/her communication style in various situations requiring professional communication skills.
The student can produce text that contains most features of professional writing, has well-developed elements of paragraph and report structure.
The student can produce text that displays coherence as well consistency throughout the documents.
The student can refer to sources and compile a reference list in a consistent format and style

Objective

The student is able to
- introduce alternative sources of financing for a company
- draw up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them
.

Content

- financial planning and alternatives
- cash management
- risk management and insurances
- investment alternatives

Evaluation scale

H-5

Objective

After completing the course the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing

Content

Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing

Materials

Business Model Generation, Alexander Osterwalder &Yves Pigneur.
The St. Gallen Business Model Navigator - 55 business models.
Teacher´s materials.

Teaching methods

During the course we use mostly collaborative learning methods, such as:
-independent reflection
-book circle and sharing and building knowledge, peer evaluation of book reflection
-professional company cases for group work and presentations of the results as well as peer evaluation
-interviewing marketing representatives
-peer evaluation and self reflection.

Exam schedules

No exam

International connections

Individual and collaborative building, sharing and learning of new knowledge according to innovation pedagogy. Sustainable development of business models according to UN sustainable goals.

Student workload

The course is 5 ECTS = 135 hours of work. The work consists of:
-reading of literature and theory independently
-writing a book reflection and giving feedback on another student´s reflection
-independent group work and presentations in class (business models, marketing plan and video)
-8 lectures on site.

Content scheduling

Analysis and presentation of business models
Planning and leading marketing
Producing marketing video.

The course starts with a pre-task week 35. Classes on campus once a week for 8 weeks starting week 37 (no class during autumn break).

Group size max 40 students (the 40 students that first sign up are accepted).

Further information

Its learning

Evaluation scale

H-5

Assessment methods and criteria

Subjects of evaluation:
All tasks are graded 0-5.
Reading a book and writing a book reflection, participation in book circle, commenting on another student´s reflection, 25 % of course grade, individual task.
Analysis and presentation of business models 25 % of course grade, group work.
Writing a marketing plan 25 % of course grade, group work.
Making a marketing video 25 % of course grade, group work.

The attendence and activity of the student during the lectures and in the group work can affect the final course grade positively or negatively.

Means of evaluation:
Teacher´s evaluation
Peer evaluation
Self reflection.

Assessment criteria, fail (0)

If one of the subjects for evaluation is failed, the whole course if failed. If the student is absent from more than 2 lectures, the course if failed.

Any of the outcomes of the course (reflection, presentation, marketing plan, video) is copied from other sources (plagiarism).

Assessment criteria, satisfactory (1-2)

Grade 1-2, the student:
-returns all tasks for evaluation on time
-understands the basis of analyzing business models and planning marketing
-can produce marketing material
-knows how to reflect on studied theory
-functions as part of the group and does group work.

Assessment criteria, good (3-4)

Grade 3-4, the student:
-returns all task for evaluation on time
-reflects critically and independently on studied theory
-analyses business models in depth
-knows how to use marketing assets cost effectively
-plans marketing in a customer centric way
-produces marketing material which is appealing to customers
-functions well in the student group and can reflect on own role in it.

Assessment criteria, excellent (5)

Grade 5, the student
-returns all task for evaluation on time
-reflects critically and independently on studied theory and brings new aspects to it
-analyses business models in depth according to UN sustainable goals
-knows how to use marketing assets cost effectively
-plans marketing in a customer centric way
-produces marketing plan and material that impacts the customers and therefore sales
-encourages others students and shares own knowledge with them.

Objective

Having completed the course, the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing

Content

- Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing

Evaluation scale

H-5

Objective

The student is able to
- calculate the amount of taxable income for different forms of enterprises
- plan and calculate taxes from the perspective of the owner

Content

- taxable income and deductible costs
- calculating taxable profit of a company and its owner
- net worth of a company
- earned income and capital income
- calculating and booking taxes
- company forms and their taxation

Evaluation scale

H-5

Objective

Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups

Evaluation scale

H-5

Evaluation scale

H-5

Teaching methods

Active participation to meetings and workshops, possible assignments, individual tutoring meeting with teacher tutor

Exam schedules

N/A

Completion alternatives

N/A

Student workload

1 ECTS = Approximately 27 hours of student work

Assessment criteria, approved/failed

Approved: The student has participated actively to the group meetings and workshops, the student has completed the required assignments, the student has participated in an individual tutoring meeting with the teacher tutor

Fail: The student has more absences from the group meetings and workshops than allowed, the student has not completed the required assignments, the student has not participated in an invididual tutoring meeting with the teacher tutor.

Content scheduling

Autumn semester 2024

Contents include e.g.

• Study skills
•Identifying one's own competence
•Time management
•Sharing best practices regarding practical training
•Group meetings
•Discussion with the tutor

Further information

Email to teachers
Homebase in Itslearning

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Participation to meetings and workshops, possible learning assignments

Teaching methods

Active participation to meetings and workshops, possible assignments, individual tutoring meeting with teacher tutor

Exam schedules

N/A

Completion alternatives

N/A

Student workload

1 ECTS = Approximately 27 hours of student work

Assessment criteria, approved/failed

Approved: The student has participated actively to the group meetings and workshops, the student has completed the required assignments, the student has participated in an individual tutoring meeting with the teacher tutor

Fail: The student has more absences from the group meetings and workshops than allowed, the student has not completed the required assignments, the student has not participated in an invididual tutoring meeting with the teacher tutor.

Content scheduling

Autumn semester 2024 & Spring semester 2025

Contents include e.g.

• Study skills
•Identifying one's own competence
•Time management
•Sharing best practices regarding practical training
•Group meetings
•Discussion with the tutor

Further information

Email to teachers
Homebase in Itslearning

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Participation to meetings and workshops, possible learning assignments

Teaching methods

Active participation to meetings and workshops, possible assignments, individual tutoring meeting with teacher tutor

Exam schedules

N/A

Completion alternatives

N/A

Student workload

1 ECTS = Approximately 27 hours of student work

Assessment criteria, approved/failed

Approved: The student has participated actively to the group meetings and workshops, the student has completed the required assignments, the student has participated in an individual tutoring meeting with the teacher tutor

Fail: The student has more absences from the group meetings and workshops than allowed, the student has not completed the required assignments, the student has not participated in an invididual tutoring meeting with the teacher tutor.

Content scheduling

Autumn semester 2024

Contents include e.g.

• Study skills
•Identifying one's own competence
•Time management
•Sharing best practices regarding practical training
•Group meetings
•Discussion with the tutor

Further information

Email to teachers
Homebase in Itslearning

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Participation to meetings and workshops, possible learning assignments

Evaluation scale

Hyväksytty/Hylätty

Evaluation scale

H-5

Evaluation scale

Hyväksytty/Hylätty

Evaluation scale

H-5

Evaluation scale

H-5

Objective

The student
• understands the significance of the individual as part of the team
• understands the principles of coaching team leadership
• is able to apply methods that enhance team performance
• is able to use coaching work methods
• is able to develop team activities and act with a coaching approach within the team

Content

• Coaching approach
• Teamwork skills
• Participatory team leadership
• Effective teamwork

Evaluation scale

H-5

Objective

The student is able to:
- prepare consolidated financial statements according to Finnish Accounting Standards
- create cash flow statements
- analyse financial statements of a company
- calculate and interpret financial key figures
- make conclusions of the financial situation of a company

Content

- Consolidated balance sheet and income statement
- Cash flow statement
- Financial analysis as a tool for planning and controlling
- The key ratios of profitability, liquidity and solvency
- Deducing from the key ratios

Evaluation scale

H-5

Objective

After this course, the student will be able to
- describe and understand the internal and external factors that shape consumer behaviour and consuming;
- define and understand the basic concepts and theories about consumer behaviour and consumer culture;
- recognize and analyze information about consumers and consuming;
- recognize and envision future trends;
- interpret and apply consumer knowledge when making marketing decisions.

Content

Introduction to consumer behaviour, consumption and consumer culture
Consumer identities, values and lifestyle
Consumers as decision-makers
Consumers and their social groups
Culture and consumer behaviour
Consumption and cultural differences

Evaluation scale

H-5

Objective

After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.

Content

- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing

Evaluation scale

H-5

Objective

In this coursecustomer and future oriented product, service or process concepts are created.
Having copmpleted the course the studentis able to
- use different innovationmethods
- gather customer needs
- develop an idea into a concept.

Evaluation scale

H-5

Evaluation scale

H-5

Objective

x

Evaluation scale

Hyväksytty/Hylätty

Objective

x

Evaluation scale

Hyväksytty/Hylätty

Objective

Student is able to
- to form an overall view of information systems used in managing business
- utilize modern information systems in various sections of financial management
- draw up a process flow diagram of some financial management function
- develop processes in a more digitalized direction.

Content

..

Evaluation scale

H-5

Objective

Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.

Content

Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment

Evaluation scale

H-5

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- lecture materials and one's own notes
- podcasts, videos and articles etc.
- DEMS project materials: https://dems.pro/

You can also utilize following e-books:
- Charlesworth, A. 2018. Digital marketing: A practical approach (Third edition.). Routledge / Taylor & Francis Group.
https://turkuamk.finna.fi/Record/turkuamk_electronic.995198667205970?sid=4709283212
- Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: Planning and optimizing and integrating online marketing (5th edition.). Routledge.
https://turkuamk.finna.fi/Record/turkuamk_electronic.995607042805970?sid=4709283212

Teaching methods

- online lessons
- group assignment
- 2 x individual online learning check exam

Exam schedules

1) Terminology learning check exam in ITS on 31.10. (for example after the first AGM)

- Learning materials for the exam:
A) https://uhurunetwork.com/digital-marketing-terms/
B) https://nonprofitssource.com/digital-marketing-terms/

2) The second learning check exam can be taken independently during week 49.

Learning materials for the exam:
- lecture materials

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

-

Student workload

- Online lessons 4 h
- Group work & individual studying 100 h

Content scheduling

Pre-assignments:
1. Learn digital marketing terms and prepare to take a short exam (learning check) after the first AGM. The exam is conducted in ITSLearning.
- Learning materials for the exam:
A) https://uhurunetwork.com/digital-marketing-terms/
B) https://nonprofitssource.com/digital-marketing-terms/

2. Write a short introduction about yourself to the ITSLearning discussion area. You can describe also your possible previous digital marketing experience from working life. In addition, please include something what you expect from this course.

Course schedule:
- AGM #1 // 31.10. at 15-16 (Finnish time)
- AGM #2 // 14.11. at 15-16
- SGM 19.11. or 20.11. at 15-18
- AGM #3 // 28.11. at 15-16

Content:
- Defining digital marketing & digital channels – “The big picture”
- Planning effective digital strategy and choosing the right KPI’s – “The plan”
- Website & SEO – “The basis”
- Digital advertising – “Spending the budget”
- Content marketing & social media – “Earning the trust & attention”
- Analyzing digital marketing performance – “Measure and understand”

Further information

ITSLearning & email

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on the completion of the given group work & learning check exams.

Learning check exams (individual): 10 % + 30 % (0-5)
Digital strategy for a small company (group): 60% (0-5)

Degree of student's participation and activity in online classes can raise the grade.

Assessment criteria, fail (0)

No final group report and pre-assignment delivered. No attendance at AGMs and SGM. The learning check exam(s) have not been completed. Free-riding in group assignments leads to failing the course. The course will be failed if the group assignment contains at least 40 % plagiarized content.

Assessment criteria, satisfactory (1-2)

The student recalls and understands the topics covered in the course (facts and concepts) but does not yet apply them extensively. The student follows instructions but does not generate independent solutions. The submitted assignments match the level generated by AI, and there is no presentation of personal reflection or insights. Text citations are missing, and content generated by AI or copied from elsewhere is presented as one's own writing.

Group report do present results but there is lack factual foundation, it is superficial and not well argued for. Structure, style and content of returned report is moderate.

Assessment criteria, good (3-4)

The student understands the topics of the course and can justify their choices. The student can apply their learned knowledge and skills to solve given tasks. They possess some ability to analyze the information they have learned and can identify cause-and-effect relationships between their conclusions and the theory.

The student works well both independently and in a group and can utilize field-specific knowledge in their studies. There is a lot of insights in the submitted assignment, and the sources used in the outputs have been transparently cited (= proper referencing techniques have been applied).

Group report include results which are well presented, are based on facts and are well argued for. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.

Assessment criteria, excellent (5)

The student can apply and evaluate the topics of the course as well as their learning. The student's submitted assignment demonstrate their ability to generate their own solutions or insights into the task. The student performs well both independently and in a group, and they can utilize and apply field-specific knowledge in their studies.

Report is high quality content wise. Report contains all the given topics, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content presented in the course literature and materials. Excellent structure, style, and content of returned report.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

Lecture materials, DEMS project materials (www.dems.pro), materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.) and other web-based material.

Teaching methods

- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)
- Cases and guest lecturer

Exam schedules

The course includes two exams on ITS (first in October and second in November). The exact dates will be announced later.

International connections

Collaborative learning & innovation pedagogy.

Completion alternatives

-

Student workload

The course consists of a pre-assignment (see instructions below), individual exams on ITS (2), and group assignments (3).

Theory will be covered in lecture sessions as well as through independent study.

At the end of the course, students will provide peer feedback on their group's collaboration, which the teacher can use in assessments (the teacher may adjust the student's grade based on systematically identified factors that raise or lower the grade according to the peer feedback).

Course Credits: 5 ECTS = approx. 135 hours of student work

The course cannot be passed if a student attends less than 75% of the face-to-face sessions.

PRE-ASSIGNMENT: Based on internet sources compile a list of 30 digital marketing terms with your own descriptions of them. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course (xxxx).

For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")

Content scheduling

Timing: 12.9.-28.11.2024

The course covers the following topics:

- Introduction to Digital Marketing (including concepts, role in marketing and business)
- The role of a website in marketing & SEO
- Content Marketing and Social Media
- AI tools in marketing
- Digital marketing strategy & Customer Journey
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Analytics in digital platforms

Further information

ITSLearning and email

Evaluation scale

H-5

Assessment methods and criteria

Assignments & assessment criteria:
- Pre-assignment (Pass/Fail)
- Website & SEO group assignment 20 % (0-5)
- Exams 20 % + 20 % (0-5)
- Digital ad campaign group assignment 20 % (0-5)
- Strategic content plan group assignment (report and presentation) 20 % (0-5)
- Participation (attendance percentage and participation in teaching and presentation sessions)
- Self & Peer review (Pass/Not completed)

Assessment criteria, fail (0)

The student attends less than 75% of the face-to-face sessions, does not participate in group assignments or exam, or fails to complete the pre-assignment, the course completion will be marked as "Fail." Freeriding in group work will result in course failure. All forms of plagiarism will result in course failure.

Assessment criteria, satisfactory (1-2)

The student demonstrates a basic understanding of digital marketing concepts and the topics covered in the course. The student follows instructions but lacks independent problem-solving skills. Submitted assignments reflects a level of quality similar to AI-generated content, lacking personal reflection and insights.

The student demonstrates weak participation in group work and lacks a professional work approach. The linguistic quality of the group reports, as well as the student's professional impression, is at a satisfactory level. The assessed assignments are insufficient and have been submitted late.

Assessment criteria, good (3-4)

The student understands the topics of the course and can discuss the things learned. The student can apply their learned knowledge and skills to solve given tasks. The student possesses some ability to analyze the information and to identify cause-and-effect relationships between their conclusions and the theory. The student demonstrates good independent and group work skills and activity in teaching sessions.

Group assignments are goal-oriented. The theoretical foundation is well-justified and applied appropriately to the topic. The conclusions are logically and clearly presented.

Assessment criteria, excellent (5)

The student exhibits an excellent understanding and application of digital marketing principles and the topics covered in the course. Submitted assignments are professionally formulated, goal-oriented and demonstrates an extensive amount of original thought and insights, with sources transparently cited. Conclusions are well-founded in the theoretical foundation, presented logically, and the reflection genuinely encompasses the group's/student's own perspectives.

The student is remarkably active in teaching and presentation sessions, as well as in group work.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

Lecture materials, DEMS project materials (www.dems.pro), materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.) and other web-based material.

Teaching methods

- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)
- Cases and guest lecturer

Exam schedules

The course includes two exams on ITS (first in October and second in November). The exact dates will be announced later.

International connections

Collaborative learning & innovation pedagogy.

Completion alternatives

-

Student workload

The course consists of a pre-assignment (see instructions below), individual exams on ITS (2), and group assignments (3).

Theory will be covered in lecture sessions as well as through independent study.

At the end of the course, students will provide peer feedback on their group's collaboration, which the teacher can use in assessments (the teacher may adjust the student's grade based on systematically identified factors that raise or lower the grade according to the peer feedback).

Course Credits: 5 ECTS = approx. 135 hours of student work

The course cannot be passed if a student attends less than 75% of the face-to-face sessions.

PRE-ASSIGNMENT: Based on internet sources compile a list of 30 digital marketing terms with your own descriptions of them. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course.

For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")

Content scheduling

Timing: 12.9.-21.11.2024

The course covers the following topics:

- Introduction to Digital Marketing (including concepts, role in marketing and business)
- The role of a website in marketing & SEO
- Content Marketing and Social Media
- AI tools in marketing
- Digital marketing strategy & Customer Journey
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Analytics in digital platforms

Further information

ITSLearning and email

Evaluation scale

H-5

Assessment methods and criteria

Assignments & assessment criteria:
- Pre-assignment (Pass/Fail)
- Website & SEO group assignment 20 % (0-5)
- Exams 20 % + 20 % (0-5)
- Digital ad campaign group assignment 20 % (0-5)
- Strategic content plan group assignment (report and presentation) 20 % (0-5)
- Participation (attendance percentage and participation in teaching and presentation sessions)
- Self & Peer review (Pass/Not completed)

Assessment criteria, fail (0)

The student attends less than 75% of the face-to-face sessions, does not participate in group assignments or exam, or fails to complete the pre-assignment, the course completion will be marked as "Fail." Freeriding in group work will result in course failure. All forms of plagiarism will result in course failure.

Assessment criteria, satisfactory (1-2)

The student demonstrates a basic understanding of digital marketing concepts and the topics covered in the course. The student follows instructions but lacks independent problem-solving skills. Submitted assignments reflects a level of quality similar to AI-generated content, lacking personal reflection and insights.

The student demonstrates weak participation in group work and lacks a professional work approach. The linguistic quality of the group reports, as well as the student's professional impression, is at a satisfactory level. The assessed assignments are insufficient and have been submitted late.

Assessment criteria, good (3-4)

The student understands the topics of the course and can discuss the things learned. The student can apply their learned knowledge and skills to solve given tasks. The student possesses some ability to analyze the information and to identify cause-and-effect relationships between their conclusions and the theory. The student demonstrates good independent and group work skills and activity in teaching sessions.

Group assignments are goal-oriented. The theoretical foundation is well-justified and applied appropriately to the topic. The conclusions are logically and clearly presented.

Assessment criteria, excellent (5)

The student exhibits an excellent understanding and application of digital marketing principles and the topics covered in the course. Submitted assignments are professionally formulated, goal-oriented and demonstrates an extensive amount of original thought and insights, with sources transparently cited. Conclusions are well-founded in the theoretical foundation, presented logically, and the reflection genuinely encompasses the group's/student's own perspectives.

The student is remarkably active in teaching and presentation sessions, as well as in group work.

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - teamwork skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None, no replacing assignments either.

Student workload

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Content scheduling

5.9.-15.11.2024
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Further information

Itslearning

Evaluation scale

H-5

Assessment methods and criteria

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three. Plagiarism more than 30%.

Google Analytics 4 exam in Itslearning:

Each correct answer equals to one point. Points 0-10.


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes 50% or more. (=4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos

Teaching methods

- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - teamwork skills

International connections

Learning in teams, in interaction with others, self and peer evaluation, digital learning.

Completion alternatives

None, no replacing assignments either.

Student workload

- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h

Content scheduling

10.9.-19.11.2024
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics

Further information

Itslearning

Evaluation scale

H-5

Assessment methods and criteria

Pre-course assignment (individual): as a part of course activity
Google Analytics 4 exam (individual) 10%
Display campaign (individual): 30% (0-5)
SEO & SEA assignment (group): 30% (0-5)
Digital strategy (group): 30% (0-5)


INDIVIDUAL ASSIGNMENTS:

Pre-course assignment:

Pass: the assignment has been accomplished according to instructions.
Fail: The assignment hasn’t been returned in time, and/or the list doesn’t include 10 terms and/or the number of sources is less than three. Plagiarism more than 30%.

Google Analytics 4 exam in Itslearning:

Each correct answer equals to one point. Points 0-10.


Plan a display campaign and banner (30%), multiply assignment grade by 6:

0: The assignment hasn’t been returned in time. The campaign mathematics (the correct cpm price, the correct cpm x impressions calculation, nr of visitors) are wrong or inadequate. The campaign period per media is missing. Pricing method is not CPM. Banner has not been designed.
1-2: Pricing method is CPM, and mathematics are correct, but campaign consists of only one media. No argumentation why the media is chosen. Screen captures of media cards / rates are missing. Banner has been designed, but it alignment with campaign planning is poor.
3-4: The campaign includes two or more media, mathematics are correct and the campaign has been built according to instructions. Student provides arguments for his/her campaign and ad format solutions. Banner design is quite good, CTA taken into account.
5: The campaign includes two or more media, mathematics are correct and campaign has been built according to instructions. Targeting pricing (if applicable) has been taken into account. Banner stands out. Student provides arguments for his/her solutions, which demonstrate expertise.



GROUP ASSIGNMENTS:

1st Assignment: Website traffic and how to increase it organically (SEO) and by paying (SEA) (30%), multiply assignment grade by 6

0: The assignment hasn’t been returned in time. The references and tools haven’t been used, or the evaluation and suggestions are incorrect. The work shows that the group has not understood the meaning of search engine optimization. Plagiarism more than 25%.
1-2: The evaluation doesn’t cover all the required aspects. The use of references is insufficient.
3-4: All the required aspects are covered and the use of references is sufficient and correct. Group has made searches using keywords. A grade of 4 requires, among other things, that the team's development proposals are clearly based on the results provided by the tools and that the advertising campaign is meaningful and logical.
5: The evaluation shows that the group has a very good understanding of the topic: evaluation shows in-depth understanding of SEO and SEA. Use of references is versatile and correct.

2nd = Final Assignment: Build a digital marketing strategy for a small company (30%), multiply points by 6:

0: The assignment hasn’t been returned in time. The elements of the strategy are irrelevant, ie. don’t belong to a strategy. It doesn’t include the elements discussed in the course. References aren’t used. Plagiarism more than 25%.
1-2: The strategy is very limited, and the instructions are followed only partially. The elements are few and loose and don’t build up to a logical entity. The use of references is limited and only partly correct. The work does not demonstrate research and commitment to the work. The presentation is below average verbally and visually.
3-4: The strategy contains all the elements needed. The work shows that students understand the essentials of the digital marketing strategy. The elements form a logical entity without any gaps, and references are used correctly and sufficiently. The chosen actions support the objectives, and several, high quality references are used. The presentation is on satisfactory level.
5: The work demonstrates an in-depth understanding of digital marketing strategy work. All the aspects are covered in a professional way, the strategy is diverse. The references are versatile, and the presentation is of high quality.

In group assignments: when assessing the performance of an individual student, peer evaluation (within a group) is in use. In other words, the student's group work activity effects on the course grade.

FINAL COURSE GRADE SCALE:

0-25: fail
26-49: 1
50-64: 2
65-79: 3
80-89: 4
90-100: 5

Degree of student's participation and in-class activity level can raise or lower the grade. Note: minimum 50% attendance is required for passing the course.

Assessment criteria, fail (0)

0-25 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment". Student is absent from classes 50% or more . (=4 classes or more).

Assessment criteria, satisfactory (1-2)

26-64 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, good (3-4)

65-89 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Assessment criteria, excellent (5)

90-100 points. See the criteria above "Arvioinnin kohteet, ajoitus ja menetelmät" / "Objects, timing and methods of assessment"

Objective

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Content

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Materials

Lecture materials, DEMS project materials (www.dems.pro), materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.) and other web-based material.

Teaching methods

- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)

Exam schedules

The course includes two exams on ITS. The exact dates will be announced later.

International connections

Collaborative learning & innovation pedagogy.

Completion alternatives

-

Student workload

The course consists of a pre-assignment (see instructions below), individual exams on ITS (2), and group assignments (3).

Theory will be covered in lecture sessions as well as through independent study.

At the end of the course, students will provide peer feedback on their group's collaboration, which the teacher can use in assessments.

Course Credits: 5 ECTS = approx. 135 hours of student work

The course cannot be passed if a student attends less than 50% of the face-to-face sessions.

PRE-ASSIGNMENT: Based on internet sources compile a list of 30 digital marketing terms with your own descriptions of them. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course (DL 15.1.2025).

For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")

Content scheduling

The course covers the following topics:

- Introduction to Digital Marketing (including concepts, role in marketing and business)
- The role of a website in marketing & SEO
- Content Marketing and Social Media
- AI tools in marketing
- Digital marketing strategy & Customer Journey
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Analytics in digital platforms

Further information

ITSLearning and email

Evaluation scale

H-5

Assessment methods and criteria

Assignments & assessment criteria:
- Pre-assignment (Pass/Fail)
- Website & SEO group assignment 20 % (0-5)
- Exams 20 % + 20 % (0-5)
- Digital ad campaign group assignment 20 % (0-5)
- Strategic content plan group assignment (report and presentation) 20 % (0-5)
- Participation (attendance percentage and participation in teaching and presentation sessions)
- Self & Peer review (Pass/Not completed)

Assessment criteria, fail (0)

The student attends less than 50 % of the face-to-face sessions, does not participate in group assignments or exam, or fails to complete the pre-assignment, the course completion will be marked as "Fail." Freeriding in group work will result in course failure. The course will be failed if any assignment contains more than 90% plagiarized content. An assignment will be failed if it contains more than 50% plagiarized content.

Assessment criteria, satisfactory (1-2)

The student demonstrates a basic understanding of digital marketing concepts and the topics covered in the course. The student follows instructions but lacks independent problem-solving skills. Submitted assignments reflects a level of quality similar to AI-generated content, lacking personal reflection and insights.

The student demonstrates weak participation in group work and lacks a professional work approach. The linguistic quality of the group reports, as well as the student's professional impression, is at a satisfactory level. The assessed assignments are insufficient and have been submitted late.

Assessment criteria, good (3-4)

The student understands the topics of the course and can discuss the things learned. The student can apply their learned knowledge and skills to solve given tasks. The student possesses some ability to analyze the information and to identify cause-and-effect relationships between their conclusions and the theory. The student demonstrates good independent and group work skills and activity in teaching sessions.

Group assignments are goal-oriented. The theoretical foundation is well-justified and applied appropriately to the topic. The conclusions are logically and clearly presented.

Assessment criteria, excellent (5)

The student exhibits an excellent understanding and application of digital marketing principles and the topics covered in the course. Submitted assignments are professionally formulated, goal-oriented and demonstrates an extensive amount of original thought and insights, with sources transparently cited. Conclusions are well-founded in the theoretical foundation, presented logically, and the reflection genuinely encompasses the group's/student's own perspectives.

The student is remarkably active in teaching and presentation sessions, as well as in group work.

Objective

x

Content

x

Evaluation scale

H-5

Objective

Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.

Content

- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy

Evaluation scale

H-5

Objective

Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.

Content

- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy

Evaluation scale

H-5

Evaluation scale

Hyväksytty/Hylätty

Objective

Student can
- make use of the business network
- strive for increasing the turnover and profit
- pay attention to requirements of internationalization and uses foreign languages
- use the needed tools for planning and managing business operations.

Content

Student works in a developing enterprise and enhances the growth and internationalizations. Student expands the networks.

Content scheduling

Student works in a developing enterprise and enhances the growth and internationalizations. Student expands the networks.

Evaluation scale

H-5

Objective

After completion of the study unit the student is able to
- complete an accounting period for a small company by using accounting software
- calculate value-added tax and the amount of employer's contributions in the monthly bookkeeping
- calculate the company's taxable income based on bookkeeping
- calculate payable taxation for the employee
- read and analyze financial statement reports

Content

- accounting rules/principles
- payroll accounting
- value-added tax
- information on employer's contributions and value-added tax to the authorities
- accounting deferrals and financial statement
- basics of direct taxation
- analysis of financial statement reports

Evaluation scale

H-5

Objective

After completion of the study unit the student is able to
- complete an accounting period for a small company by using accounting software
- calculate value-added tax and the amount of employer's contributions in the monthly bookkeeping
- calculate the company's taxable income based on bookkeeping
- calculate payable taxation for the employee
- read and analyze financial statement reports

Content

- accounting rules/principles
- payroll accounting
- value-added tax
- information on employer's contributions and value-added tax to the authorities
- accounting deferrals and financial statement
- basics of direct taxation
- analysis of financial statement reports

Evaluation scale

H-5

Objective

After completion of the study unit the student is able to
- complete an accounting period for a small company by using accounting software
- calculate value-added tax and the amount of employer's contributions in the monthly bookkeeping
- calculate the company's taxable income based on bookkeeping
- calculate payable taxation for the employee
- read and analyze financial statement reports

Content

- accounting rules/principles
- payroll accounting
- value-added tax
- information on employer's contributions and value-added tax to the authorities
- accounting deferrals and financial statement
- basics of direct taxation
- analysis of financial statement reports

Evaluation scale

H-5

Objective

The student:
- gets a comprehensive view of the financial management in SMEs
- utilises information systems in business
- plans, analyses and reports the performance of a business

Content

- financial management processes and procedures
- financial and materials management information systems
- applying business intelligence in decision making

Content scheduling

Financial management processes and procedures
Financial and materials management information systems
Applying business intelligence in decision making

Evaluation scale

H-5

Evaluation scale

H-5

Objective

The student can
• prepare the financial statements and take account of any flexibility in the preparation of the
financial statements
• resolve specific VAT issues
• prepare a cash flow statement

Content

• financial statements
• flexibility items in the financial statements; depreciation, provisions, and reserves, value
adjustments
• inventory valuation and income recognition principles
• practical VAT situations
• cash flow statement

Content scheduling

- flexibility in financial statements; depreciation difference, provisions, revaluation
- current assets, inventories
- VAT in practise
- Cash flow statement

Evaluation scale

H-5

Objective

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Content

- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and insurances
- Investment alternatives of a private person
- Financing International Business

Materials

Ebooks (to be confirmed at the beginning of course, there may be better newer books available)

Complementary study material will be presented during the course in itslearning

Teaching methods

Course assignments will be described in Itslearning platform and introduced during the course.
Learning tasks and exercises in Itslearning
Small group meetings, individual or group learning
Study journal (learning diary)

International connections

Innopeda, which is based on experiments, sharing of information and knowledge as well as combining different view points. Student-centered learning, problem solving, flipped classroom.

Student workload

Course assignments will be described in Itslearning platform and introduced during the course.

Content scheduling

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Contents
- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and regulation of the financial sector
- Investment alternatives of a private person
- Financing International Business

Further information

Course plans and resources are in Itslearning study platform.

Course requires independent work and applying financial management theory to practice, for example by literature study plus applying the knowledge in course tasks.

Communication mainly in class room meetings. In addition, messaging related to course tasks is possible in itslearning.

Evaluation scale

H-5

Assessment methods and criteria

There will be an exam (week 43). Exam will contribute 30% to the course grade for its part of the course. In addition, learning journal will be written during the course (topics in weeks 36-41). The weight of each learning diary in the assessment is 20% to the course grade for its part of the course. The exam is group exams, the learning diary is personal. Both the exams and the learning diaries must receive a pass mark in order to receive the overall course grade.

Assessment criteria, fail (0)

Student is not attending adequately or has not returned course assignments.

Assessment criteria, satisfactory (1-2)

All learning tasks done and study journal returned.

Assessment criteria, good (3-4)

All learning tasks done and study journal returned, with good (3) or very good (4) quality of work and showing deep knowledge in theme and applying theory in learning tasks.

Assessment criteria, excellent (5)

All learning tasks done and study journal returned, with excellent quality of work and showing deep knowledge in theme and applying theory in learning task.

Objective

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Content

- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management and insurances
- Investment alternatives of a private person
- Financing International Business

Materials

Ebooks (to be confirmed at the beginning of course, there may be better newer books available)

Complementary study material will be presented during the course in itslearning

Teaching methods

Course assignments will be described in Itslearning platform and introduced during the course.
Learning tasks and exercises in Itslearning
Small group meetings, individual or group learning
Study journal (learning diary)

International connections

Innopeda, which is based on experiments, sharing of information and knowledge as well as combining different view points. Student-centered learning, problem solving, flipped classroom.

Student workload

Course assignments will be described in Itslearning platform and introduced during the course.

Content scheduling

The student is able to
- introduce alternative sources of financing for a company
- make up a short-term cash budget and utilize it in cash management
- chart the risk factors of a company and the methods of risk management related to them.

Contents
- Financial planning and alternatives
- Cash management
- Capital budgeting
- Risk management
- Investment alternatives of a private person
- Financing International Business

Further information

Course plans and resources are in Itslearning study platform.

Course requires independent work and applying financial management theory to practice, for example by literature study plus applying the knowledge in course tasks.

Communication mainly in class room meetings. In addition, messaging related to course tasks is possible in itslearning.

Evaluation scale

H-5

Assessment methods and criteria

The final grade of the whole course is based on all course assignments done during the course, the study journal with self evaluation.

Assessment criteria, fail (0)

Student has not returned course assignments.

Assessment criteria, satisfactory (1-2)

All learning tasks done and study journal returned.

Assessment criteria, good (3-4)

All learning tasks done and study journal returned, with good (3) or very good (4) quality of work and showing deep knowledge in theme and applying theory in learning tasks.

Assessment criteria, excellent (5)

All learning tasks done and study journal returned, with excellent quality of work and showing deep knowledge in theme and applying theory in learning task.

Evaluation scale

H-5

Objective

Student can clarify own business idea.
Can present own business idea.
Will receive entrepreneurship coaching.

Content

Student will present own business idea
Student will participate GSEA training and competition.

International connections

The Global Student Entrepreneur Awards, or GSEA, is a student entrepreneurship competition for university of applied sciences and university students. A student entrepreneur studying at a Finnish higher education institution may participate in the competition, who has had business operations in addition to studies for at least six months and a turnover of at least 500 USD or the company has received at least 1000 USD in funding. Students must be between 18 and 30 years old.

Student workload

Course working methods and scheduling Implementation 7.8.-15.2.2024.
Detailed scheduling and more detailed instructions for the course are in Itslearning.
If you work in a team company, other partners can participate in the preparation of the presentation and other pro-competitive activities.

Contents of the course:
1. Conducting and developing one's own business
2. Registration for the competition (registration https://webportalapp.com/sp/login/eo-studentapplications-2024)
3. Participating in pitching coaching
4. Utilizing the sparring of entrepreneurs
5. Participation in the competition
6. Reflection and writing and returning the report and conducting an entrepreneurship competence survey (YOOP) with justification

Assessment criteria, approved/failed

Accepted completion requires that the student meets the prerequisites for the course, enrolls in the GSEA competition according to the given instructions, prepares for her/his own presentation in the GSEA competition and presents her/his own business idea in her/his turn either on-site in Turku or over the net. In addition to participating in the competition, the student will write a report in accordance with the instructions given.

Content scheduling

A student who meets the prerequisites for the course contributes to the development of her/his own business. She/He is trained in the glorification and persuasive presentation of his business idea. The student prepares her/his own presentation and participates in the coaching offered. Students will participate in the Finnish sectional competition on 13th January 2025 (Notice! The date has been changed) in Turku at the Kupittaa campus area in a location to be announced later or remotely online. The student keeps her/his own presentation according to the instructions given and receives feedback from the judges. The winner of the Finnish competition (Finnish citizen) will be able to represent her/his country and their own company in the European competition. If she/he succeeds there, she/he has a chance to enter the global competition. Read more about GSEA competition at gsea.org.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Assessment scale: Approved/failed.

Qualifications

Global Student Entrepreneur Awards (GSEA) is a student entrepreneurship competition, that is aimed to college and university students. A student entrepreneur studying at a Finnish university who has had a business alongside studies for at least half a year and has a turnover of at least USD 500 or the company has received at least USD 1000 in funding can participate in the competition. The student must be between 18 and 30 years old.

Objective

The student is able
- to analyse and apply different meeting and event planning process models
- to recognise and apply different services as well as different wellness components in a meeting or event concept
- to arrange a healthy, sustainable and customer-oriented meeting or event.

Content

- Event and meeting planning process models
- Mental and physical well-being elements in meeting and event context
- Planning, implementation and documentation of a meeting or event project

Materials

Links to material are in ITS learning Platform. Some updates will be made in the beginning of the course in September.

1. U.S. Department of Labor, Employment, and Training Administration 2016. Competencies Established for Meeting, Events, and Exhibition Management (available at: https://www.careeronestop.org/CompetencyModel/info_documents/EventManagement-CaseSummary.pdf)
2. Meeting Professionals International. 33 Skills Needed to Become a Successfull Event Planner (available at: https://www.mpi.org/blog/article/33-skills-meeting-and-event-planners-need-to-succeed)
3. Arlington Convention & Visitors Bureau: 25 Pivotal Hospitality Trends for 2018.
https://www.smartmeetings.com/magazine_article/25-pivotal-hospitality-trends-for-2018
4. World Health organisation. Planning healthy and sustainable meetings.
http://www.euro.who.int/__data/assets/pdf_file/0005/373172/healthy-meetings-eng.pdf
5. Ulkoministeriön vastuullisen kokoustamisen opas: https://um.fi/documents/35732/0/Green+Meeting_suom_final+%282%29.pdf/5f119a18-9d56-821f-c867-67b1141726e3?t=1554276947781 (In Finnish only)
6. Wellness Sector Spotlight: The Stunning Shift to Telehealth & Telewellness. Kongressijärjestön raportti 2019: https://www.iccaworld.org/cnt/files/ICCA%20Sustainability%20Report%202019.pdf

ADDITIONS TO BE MADE WITHIN SEPTEMBER

Teaching methods

The course is based on active learning. The aim is for students to master core concepts and meeting/event planning models and to be able to relate what they have learnt to a project to be implemented. The course includes independent individual learning and study (distance work), reading circles, presentations of outputs, project work and reflection on learning.

Exam schedules

There is no exam in this course. Evaluation is based on output, assignments and work during the course.

International connections

Teaching at Turku University of Applied Sciences is based on #Innopeda, a learning method developed at Turku AMK. Innopeda is based on experimentation, knowledge sharing and combining different approaches. With Innopeda we combine teaching, research and development, internationality and cooperation with working life. Find out more about Innopeda on the Intranet Messi.

Student workload

Reading&learning circles (3) and oral presentations from reading&learning circles (3)
Online test on learning circles.
A possibility to be part of a survey group (Delegation survey) in larger events in Turku.
Practical project - written project implementation plan in small groups and implementation on event days
Peer and self-evaluation
Final written reflection (this is the basis for the grade)

Sizing of student work:
5ects is 133h of student work and is divided as follows
65h contact hours (of which 20 - 25h for the event).
68h of independent work

Content scheduling

After completing the course, students will be able to
- analyse and apply different meeting and event planning processes
- identify and apply different services and different welfare components in a meeting or event concept
- organize a meeting or event that promotes well-being, is sustainable and customer-oriented
Content:
- Process models for event and meeting planning
- Elements of mental and physical well-being in a meeting and event context
- Planning, implementing and documenting a meeting or event project

Planning and organizing a meeting, planning and organizing the event and its organisation:
Please refer to the online schedule for facilities and times.

Further information

Events to be organized are
1) International Language Week ILW - 18.11. -23.11. at EDU Campus. This event is the responsible of the exchange students.

2) Matkailuakatemian verkostopäivät - Tourism Academy Networking Seminar 31.10. at EDU Campus

3) 14.11. A tourism stakeholder event coordinated by the Regional Council of Southwest Finland, at Turku UAS campus

4) The main event is in co-operation with Turku UAS: Find Your Future - Ura ja Rekrymessut (Career and recruiting fair). The fair is on EDU and ICT campuses on Thursday 28.11.2024. This event is the responsible of the PLMWES23 -student group.

5) Participation on National Congress Delegation Survey in Turku. The event surveyed is taking place at Logomo during week 38.

Evaluation scale

H-5

Assessment methods and criteria

Reading circles (3) and oral presentations of reading circles (3) - assessment 1-5 (teacher assessment)
Test on reading cirlce content - online - assessment 25% of final grade

Project implementation:
Implementation of the event - written implementation plan for the project in small groups and implementation on the event days - assessment 1-5 (written part omitted)
Peer and self-assessment on a scale of 1-5, will have an indicative effect on the final grade
Final written reflection assessment 1-5 (teacher assessment, forms the basis of the evaluation)

Participation on Congress Delegation Survey.

Assessment criteria, fail (0)

Completions (reading&learning circles, final reflection) are incomplete and do not meet the minimum requirements, and supplements are not returned on time, OR the student does not participate in the planning and implementation of the events assigned to them.

Assessment criteria, satisfactory (1-2)

Project work and preparatory reading&learning circles
The student/group works independently, but not fully in line with the objectives of the curriculum. No guidance is used. The knowledge base is unilaterally covered in the reading&learning circle and applied in the project. The presentation of selected perspectives and own conclusions is weak and some of the objectives of the course are not achieved. The outputs of the reading circles do not include critical reflection or synthesis. The small group project implementation plan based on the reading circle proposals does not clearly support the implementation of the small group project or is incomplete and overly detailed.
Final reflection
Reflection does not demonstrate mastery of the reading and reflection remains superficial. The learning from the event implementation (project) is either self-evident or superficial. Reflection is one-sided and/or brief. Lack of teamwork. Absences.

Assessment criteria, good (3-4)

GRADE 3
Project work and preparatory reading&learning circles:
The student/group is proactive, innovative and critical to some extent and makes good use of the learning material. The selection and use of the theoretical knowledge base and the latest research findings are quite varied and appropriate to the topic. The readings are discussed and the overall issues are presented in a largely logical and clear manner.
The output contains critical thinking and is active. The outputs of the reading circles are partly useful for the implementation of the project.
Final reflection
The reflection will return to the theoretical knowledge base and will be complemented by the lessons learned and the project experience. Reflection is quite complex or partly analytical, reflecting on what has been learned. The reflection paper is a coherent whole, in line with the assignment.

Fairly active participation in the planning and implementation of the event or teamwork to be developed.

Grade 4 fulfills the requirements for grade 3, yet does not cover enough criteria to be a 5.

Assessment criteria, excellent (5)

Project work and preparatory reading&learning circles:
The student/group draws on the resources and skills of the whole group. There is good preparation and clear interest in the topic of the learning circle. The student/group is able to critically analyse different possible solutions for the project and to build a customer-oriented package taking into account the different perspectives and constraints of the event implementation. The student/group has received feedback constructively and has also used it during the project work. The work of the group is dialogical and develops the knowledge and skills of all participants.
Final reflection:
The reflection is a logical and coherent whole. The reflection clearly demonstrates a comprehensive knowledge of the theoretical background and the business context, the application of the knowledge base to the project and the structuring of the learning. The text is analytical and partly critical.
Active participation in the planning and implementation of the event as part of a team.