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Digital Marketing Basics (5 op)

Toteutuksen tunnus: 3041249-3027

Toteutuksen perustiedot


Ilmoittautumisaika
02.12.2024 - 12.01.2025
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
01.01.2025 - 31.03.2025
Toteutus on päättynyt.
Opintopistemäärä
5 op
Lähiosuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
englanti
Paikat
0 - 45
Koulutus
Liiketalouden koulutus
Opettajat
Kai Schleutker
Ryhmät
PBUADK24
Degree Programme in Business Administration PBUADK24
Opintojakso
3041249

Toteutuksella on 8 opetustapahtumaa joiden yhteenlaskettu kesto on 23 t 0 min.

Aika Aihe Tila
Ke 22.01.2025 klo 12:00 - 15:00
(3 t 0 min)
Digital Marketing Basics 3041249-3027
LEM_B166 Kullervo
To 30.01.2025 klo 12:00 - 15:00
(3 t 0 min)
Digital Marketing Basics 3041249-3027
LEM_A317 Teoriatila
Ma 03.02.2025 klo 13:00 - 16:00
(3 t 0 min)
Digital Marketing Basics 3041249-3027
LEM_A308 Teoriatila
Ti 11.02.2025 klo 14:00 - 17:00
(3 t 0 min)
Digital Marketing Basics 3041249-3027
LEM_A308 Teoriatila
Ke 26.02.2025 klo 13:00 - 16:00
(3 t 0 min)
Digital Marketing Basics 3041249-3027
LEM_A308 Teoriatila
Ke 05.03.2025 klo 10:00 - 12:00
(2 t 0 min)
Digital Marketing Basics 3041249-3027
LEM_A308 Teoriatila
Ke 19.03.2025 klo 10:00 - 13:00
(3 t 0 min)
Digital Marketing Basics 3041249-3027
LEM_A308 Teoriatila
Ke 26.03.2025 klo 10:00 - 13:00
(3 t 0 min)
Digital Marketing Basics 3041249-3027
LEM_A313 Teoriatila
Muutokset varauksiin voivat olla mahdollisia.

Arviointiasteikko

H-5

Sisällön jaksotus

Timing: 22.1. - .2025 (8 sessions)

The course covers the following topics:

- Introduction to Digital Marketing (including concepts, role in marketing and business)
- The role of a website in marketing & SEO
- Content Marketing and Social Media
- AI tools in marketing
- Digital marketing strategy & Customer Journey
- Digital Advertising (including Search Engine Advertising & Social Media Advertising)
- Analytics in digital platforms

Tavoitteet

The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics

Sisältö

- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization

Oppimateriaalit

Lecture materials, DEMS project materials (www.dems.pro), materials shared on ITSLearning (e.g., podcasts, videos, blogs, etc.) and other web-based material.

Opetusmenetelmät

- Face-to-face instruction (lectures, group work, pair work, exam)
- Independent study of theory and information retrieval
- Collaborative learning methods (group work and its presentation)
- Cases and guest lecturer

Tenttien ajankohdat ja uusintamahdollisuudet

The course includes two exams on ITS (first in October and second in November). The exact dates will be announced later.

Kansainvälisyys

Collaborative learning & innovation pedagogy.

Toteutuksen valinnaiset suoritustavat

-

Opiskelijan ajankäyttö ja kuormitus

The course consists of a pre-assignment (see instructions below), individual exams on ITS (2), and group assignments (3).

Theory will be covered in lecture sessions as well as through independent study.

At the end of the course, students will provide peer feedback on their group's collaboration, which the teacher can use in assessments (the teacher may adjust the student's grade based on systematically identified factors that raise or lower the grade according to the peer feedback).

Course Credits: 5 ECTS = approx. 135 hours of student work

The course cannot be passed if a student attends less than 75% of the face-to-face sessions.

PRE-ASSIGNMENT: Based on internet sources compile a list of 30 digital marketing terms with your own descriptions of them. Submit the list (e.g., docx or pdf) on ITSLearning before the first session of the course (xxxx).

For example, Call to Action (CTA) = a prompt that directs the user to click on an ad or content to proceed (e.g., "Read more" or "Buy now")

Lisätiedot

ITSLearning and email

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