Digital Marketing Basics (5 op)
Toteutuksen tunnus: 3041249-3027
Toteutuksen perustiedot
Ilmoittautumisaika
02.12.2024 - 31.12.2024
Ajoitus
01.01.2025 - 31.05.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Paikat
0 - 45
Koulutus
- Liiketalouden koulutus
Opettaja
- Kai Schleutker
Ryhmät
-
PBUADK24Degree Programme in Business Administration PBUADK24
- 22.01.2025 12:00 - 15:00, Digital Marketing Basics 3041249-3027
- 30.01.2025 12:00 - 15:00, Digital Marketing Basics 3041249-3027
- 03.02.2025 13:00 - 16:00, Digital Marketing Basics 3041249-3027
- 11.02.2025 14:00 - 17:00, Digital Marketing Basics 3041249-3027
- 26.02.2025 13:00 - 16:00, Digital Marketing Basics 3041249-3027
- 05.03.2025 12:00 - 15:00, Digital Marketing Basics 3041249-3027
- 13.03.2025 10:00 - 13:00, Digital Marketing Basics 3041249-3027
- 19.03.2025 10:00 - 13:00, Digital Marketing Basics 3041249-3027
Tavoitteet
The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics
Sisältö
- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization
Toteutuksen valinnaiset suoritustavat
-
Arviointiasteikko
H-5