Creativity and Innovativeness (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

Course introduction and key concepts. Seven lectures (1.2025 - 4.2025).
1. Creativity tools and innovation
2. Using AI for innovations
3. Content production and marketing with AI
4. Innovativeness and product development
5. Sources of innovations
6. Innovative business development and strategy
7. Course wrap up and project presentations

Tavoitteet

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Sisältö

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Oppimateriaalit

ItsLearning and email

Opetusmenetelmät

Lectures
Group work
Independent work

Kansainvälisyys

Innovation Pedagogy

Toteutuksen valinnaiset suoritustavat

All materials available in ItsLearning

Opiskelijan ajankäyttö ja kuormitus

Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 35h.

Lisätiedot

Group work 20%

Weekly assignments 30%

Final project 50%