Creativity and Innovativeness (5 op)
Toteutuksen tunnus: 3041234-3014
Toteutuksen perustiedot
Ilmoittautumisaika
01.12.2024 - 12.01.2025
Ajoitus
13.01.2025 - 16.05.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Koulutus
- Liiketalouden koulutus
Opettaja
- Lasse Lehtonen
Ryhmät
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PLIITS23BOMPLIITS23BOM
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VaihtoS24YrmyVaihtoS24Yrmy
- 15.01.2025 14:00 - 17:00, Creativity and Innovativeness 3041234-3014
- 23.01.2025 13:00 - 16:00, Creativity and Innovativeness 3041234-3014
- 30.01.2025 13:00 - 16:00, Creativity and Innovativeness 3041234-3014
- 04.02.2025 12:00 - 15:00, Creativity and Innovativeness 3041234-3014
- 11.02.2025 12:00 - 15:00, Creativity and Innovativeness 3041234-3014
- 06.03.2025 13:00 - 16:00, Creativity and Innovativeness 3041234-3014
- 12.03.2025 08:00 - 11:00, Creativity and Innovativeness 3041234-3014
Tavoitteet
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Sisältö
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Arviointiasteikko
H-5