Business Models and Marketing (5 op)
Toteutuksen tunnus: KH00CE20-3001
Toteutuksen perustiedot
Ilmoittautumisaika
01.06.2024 - 01.09.2024
Ajoitus
01.09.2024 - 10.11.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Suomi
Koulutus
- Liiketalouden koulutus
Opettaja
- Marianne Renvall
Ryhmät
-
PLIITS22BOMPLIITS22BOM
- 09.09.2024 13:00 - 16:00, Business Models and Marketing KH00CE20-3001
- 16.09.2024 13:00 - 16:00, Business Models and Marketing KH00CE20-3001
- 23.09.2024 13:00 - 16:00, Business Models and Marketing KH00CE20-3001
- 30.09.2024 09:00 - 11:00, Business Models and Marketing KH00CE20-3001
- 11.10.2024 09:00 - 11:00, Business Models and Marketing KH00CE20-3001
- 22.10.2024 12:15 - 15:15, Business Models and Marketing KH00CE20-3001
- 28.10.2024 13:00 - 16:00, Business Models and Marketing KH00CE20-3001
- 04.11.2024 13:00 - 16:00, Business Models and Marketing KH00CE20-3001
Tavoitteet
After completing the course the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing
Sisältö
Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing
Arviointiasteikko
H-5