Liiketoimintamallit ja markkinointi (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

Analysis and presentation of business models
Planning and leading marketing
Producing marketing video.

The course starts with a pre-task week 36. Classes on campus once a week for 8 weeks during weeks 38-46 (no class during autumn break).

Tavoitteet

After completing the course the student is able to
- define the business models and operations of an enterprise
- define the role of marketing planning and leadership
- assess and utilize the immaterial and material resources in marketing

Sisältö

Methods of assessing the business models
- Disciplines of marketing management
- Marketing planning process
- Role of immaterial resources in marketing

Oppimateriaalit

Business Model Generation, Alexander Osterwalder &Yves Pigneur.
The St. Gallen Business Model Navigator - 55 business models.
Teacher´s materials.

Opetusmenetelmät

During the course we use mostly collaborative learning methods, such as:
-book circle and sharing and building knowledge, peer evaluation of book reflection
-professional company cases for group work and presentations of the results as well as peer evaluation
-interviewing marketing representatives and
-peer evaluation and self reflection.

Tenttien ajankohdat ja uusintamahdollisuudet

No exam

Kansainvälisyys

Individual and collaborative building, sharing and learning of new knowledge according to innovation pedagogy. Sustainable development of business models and marketing according to UN sustainable goals.

Toteutuksen valinnaiset suoritustavat

No alternative ways of passing the course.

Opiskelijan ajankäyttö ja kuormitus

The course is 5 ECTS = 135 hours of work. The work consists of:
-reading of literature and theory
-writing a book reflection and giving feedback on another student´s reflection, participating in book circle
-independent group work and presentations in class (business models, marketing plan and video)
-8 lectures on site.

Lisätiedot

Its Learning and e-mail.