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Degree Programme in Media Management

Degree:
Bachelor of Business Administration

Degree title:
Tradenomi (AMK), Bachelor of Business Administration

Credits:
210 ects

Degree Programme in Media Management
Degree Programme in Media Management
Degree Programme in Media Management
Degree Programme in Media Management
Enrollment

02.12.2024 - 15.01.2025

Timing

13.01.2025 - 25.02.2025

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Teaching languages
  • English
Degree programmes
  • Degree Programme in Media Management
Teachers
  • Heli Söderlund-Laihinen
Teacher in charge

Markus Hatakka

Groups
  • MMEDTK24V

Objective

The aim of the course is to activate and develop the students’ field-relevant English language and communication skills. The students will gain professional skills in various spoken and written communicative situations encountered in working life and society. In addition, they will learn to utilize tools and techniques to further develop their skills in authentic, field-specific contexts. More specifically, students will focus on developing their language and communication skills in.
Upon completing the course, the students should have acquired skills to communicate at level B2 according to European Framework of Reference for Languages, which states that at B2-level students should be able to produce clear, coherent and well-structured texts, present detailed descriptions related to one’s field of interest, express and exchange opinions using fluent language, follow complex arguments, and read longer articles and reports.

Content

- writing professional, field-specific texts
- presenting and discussing field-specific topics in a professional manner
- reading field-specific texts and utilizing the information in professional contexts
- learning and using key terminology of their field
- becoming professional, autonomous language users in working life

Materials

- On-line materials
- Materials provided by the teacher

Teaching methods

Written and oral distance tasks, online discussions (Teams), presentations

Student workload

3r = 80h

Content scheduling

- writing professional, field-specific texts
- presenting and discussing field-specific topics in a professional manner
- reading field-specific texts and utilizing the information in professional contexts
- learning and using the key terminology of the field

Further information

Teams

Evaluation scale

H-5

Assessment methods and criteria

- Activity in online sessions (100% presence)
- Distance tasks

Enrollment

01.12.2024 - 25.03.2025

Timing

17.03.2025 - 26.05.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages
  • Finnish
Seats

20 - 100

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Mika Salomaa
  • Markus Hatakka
Teacher in charge

Markus Hatakka

Groups
  • MMEDTK25V

Evaluation scale

H-5

Enrollment

15.11.2024 - 16.01.2025

Timing

16.01.2025 - 27.03.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages
  • Finnish
Seats

0 - 35

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Henni Syrjänen
  • Lotta Luukka
Teacher in charge

Henni Syrjänen

Groups
  • MMEDTK25V

Objective

.

Content

Drafting a project plan, project schedule and risk assessment.

Evaluation scale

H-5

Enrollment

01.09.2024

Timing

01.10.2024 - 31.12.2024

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Media

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Media Management
Teacher in charge

Markus Hatakka

Scheduling groups
  • Pienryhmä 1 (Size: 1000. Open UAS: 1000.)
Small groups
  • 1

Evaluation scale

Hyväksytty/Hylätty

Enrollment

02.12.2024 - 07.01.2025

Timing

07.01.2025 - 15.04.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Media Management
Teachers
  • Markus Hatakka
  • Timo Linnossuo
Teacher in charge

Markus Hatakka

Groups
  • MMEDTK24V

Objective

,

Content

The course deals with the conditions for successful sales, the stages of the sales process, sales planning and management, identifying customer potential, customer understanding, purchasing behaviour of consumers and organizations, and managing customer relationships.

Evaluation scale

H-5

Enrollment

02.12.2024 - 14.01.2025

Timing

01.01.2025 - 31.07.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Media Arts
  • Degree Programme in Media Management
Teachers
  • Vesa Kankaanpää
  • Henni Syrjänen
  • Samuel Raunio
  • Minna Teittinen
  • Jaana Kivivuori
  • Hannele Mikkola
Teacher in charge

Vesa Kankaanpää

Groups
  • MMEDTK24V
  • PMEDIS22jour
  • PMEDIS22masu
  • PMEDIS22elok
  • PMEDIS22tupr
  • MMEDTK23V

Objective

.

Content

- the thesis process and its tutoring in the media sector
- designing a professional / artistic development project
- acquisition of information for professional / artistic development needs
- using research approaches and methods in a development project
- writing and communication in a development project
- ethics in research and development

Evaluation scale

H-5

Enrollment

02.12.2024 - 14.01.2025

Timing

01.01.2025 - 31.07.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Media Management
Teachers
  • Vesa Kankaanpää
  • Jaana Kivivuori
  • Hannele Mikkola
Teacher in charge

Vesa Kankaanpää

Groups
  • MMEDTK24V
  • MMEDTK23V

Objective

.

Content

- the thesis process and its tutoring in the media sector
- designing a professional / artistic development project
- acquisition of information for professional / artistic development needs
- using research approaches and methods in a development project
- writing and communication in a development project
- ethics in research and development

Evaluation scale

H-5

Enrollment

02.12.2024 - 10.01.2025

Timing

08.01.2025 - 10.01.2025

Number of ECTS credits allocated

1 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Teaching languages
  • Finnish
Seats

10 - 25

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Henni Syrjänen
  • Taru Lehtinen
Teacher in charge

Taru Lehtinen

Groups
  • MMEDTK25V

Evaluation scale

H-5

Enrollment

02.07.2024 - 10.09.2024

Timing

10.09.2024 - 08.11.2024

Number of ECTS credits allocated

1 op

Virtual portion

1 op

Mode of delivery

Distance learning

Unit

Arts Academy

Campus

Location-independent

Teaching languages
  • Finnish
  • Svenska
Seats

10 - 30

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Ann-Katrin Tyni-Nummelin
Teacher in charge

Ann-Katrin Tyni-Nummelin

Groups
  • MMEDTK24V

Objective

The student can communicate orally in different work-life situations.

Content

The student
- can describe the content and structure of his/her studies, training and work experience
- can describe his/her working environment and operations of a company, products and processes
- can communicate in various business life situations appropriately
- is able to use appropriate vocabulary and phrases when presenting tasks of his/her own field

Evaluation scale

H-5

Enrollment

01.06.2024 - 09.09.2024

Timing

01.09.2024 - 08.11.2024

Number of ECTS credits allocated

2 op

Virtual portion

2 op

Mode of delivery

Distance learning

Unit

Arts Academy

Campus

Location-independent

Teaching languages
  • Finnish
  • Svenska
Seats

5 - 25

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Ann-Katrin Tyni-Nummelin
Teacher in charge

Ann-Katrin Tyni-Nummelin

Groups
  • MMEDTK24V

Objective

The student can communicate in writing in different work-life situations.

Content

The student
- can describe the content and structure of his/her studies, training and work experience
- can describe his/her working environment and operations of a company, products and processes
- can communicate in various business life situations appropriately
- is able to use appropriate vocabulary and phrases when presenting tasks of his/her own field

Evaluation scale

H-5

Enrollment

02.12.2024 - 31.01.2025

Timing

01.01.2025 - 31.07.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Media Management
Teachers
  • Sami Nummela
  • Markus Hatakka
Teacher in charge

Markus Hatakka

Groups
  • MMEDTK24V

Objective

.

Content

The course deals with general principles of accounting, the basics of VAT, the financial reports of an SME, key indicators of profitability, solvency and liquidity, as well as interpretation and conclusion of key figures.

Evaluation scale

H-5

Enrollment

01.06.2024 - 31.08.2024

Timing

01.08.2024 - 31.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Media Management
Teachers
  • Sami Nummela
  • Markus Hatakka
Teacher in charge

Markus Hatakka

Groups
  • MMEDTK23V

Objective

.

Content

The course deals with the most important norms of labour law, company payroll, withholding and other deductions from wages, fringe benefits, travel expenses, annual leave and holiday pay, as well as employers' payment and reporting obligations.

Evaluation scale

H-5

Enrollment

02.07.2024 - 31.08.2024

Timing

01.08.2024 - 31.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Media Management
Teachers
  • Johanna Itkonen
  • Markus Hatakka
Teacher in charge

Markus Hatakka

Groups
  • MMEDTK23V

Objective

.

Content

The course focuses on income building and business models in the media industry, the impact of models on the planning and implementation of community or company activities, personal networking, networking of a company or community, profitable use of networks and networking platforms and services.

Evaluation scale

H-5

Enrollment

02.12.2024 - 16.01.2025

Timing

23.01.2025 - 24.04.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages
  • Finnish
Seats

0 - 30

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Taru Lehtinen
Teacher in charge

Taru Lehtinen

Groups
  • MMEDTK25V

Content

The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.

Evaluation scale

H-5

Enrollment

02.12.2024 - 18.03.2025

Timing

18.03.2025 - 13.05.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages
  • Finnish
Seats

0 - 30

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Taru Lehtinen
Teacher in charge

Taru Lehtinen

Groups
  • MMEDTK24V

Content

During the course, the student learns to plan how different communication means are used purposefully in communication. The course will prepare a communication plan or develop an existing plan.

Evaluation scale

H-5

Enrollment

01.04.2025 - 28.08.2025

Timing

04.09.2025 - 13.11.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages
  • Finnish
Seats

0 - 25

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Henni Syrjänen
Groups
  • MMEDTK25V

Objective

After completing the study module a student is able to
· Develop an idea into a workable media project
· Prepare a production or project plan and subdivide the project
· Draw up a project monitoring and evaluation plan
· Plan a management approach appropriate to the project or production in question
· Compare different project management tools to different types of projects
· Evaluate factors and agreements related to the sale and purchase of intellectual rights

Content

Production or project planning in different environments, project monitoring and evaluation, project management, project management tools, acquisition and management of production or project copyrights, copyright agreements.

Evaluation scale

H-5

Enrollment

01.04.2025 - 23.10.2025

Timing

30.10.2025 - 11.12.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages
  • Finnish
Seats

0 - 25

Degree programmes
  • Degree Programme in Media Management
Teachers
  • Henni Syrjänen
Groups
  • MMEDTK25V

Objective

.

Content

The course deals with the basic concepts and systematics of management accounting, the profitability of the company and the project, the calculation of profit margins, pricing methods and the basics of budgeting.

Evaluation scale

H-5