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Degree:

Degree title:

Credits:
60 ects

Higher Education Diploma in Sports Sponsorship and Fund Raising
Higher Education Diploma in Sports Sponsorship and Fund Raising
Higher Education Diploma in Sports Sponsorship and Fund Raising
Enrollment

02.12.2024 - 31.12.2024

Timing

01.01.2025 - 31.05.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages
  • Finnish
Degree programmes
Teachers
  • Jaakko Haltia
Groups
  • DUSVAK25

Objective

Upon completing the course, the student will be able to:
• Understand the financial environment of sports organizations and its specific characteristics.
• Master the key tools and methods of financial management within sports organizations.
• Acquire skills in budgeting
• Analyze and interpret the financial condition and performance of a sports organization.
• Identify strategic challenges in financial management and develop solutions to address them.

Content

-financial environment
- key tools and methods of financial management
- budgeting
- strategic challenges and solutions

Materials

Materials available on the ItsLearning platform, along with the following books:
• Auvinen T. & Kuuluvainen A. 2017. "Urheiluseurojen sisäpiirissä". Alma Talent.
• Jalonen H., Haltia J., Tuominen S., & Ryömä A. 2017. "Arvoluonnin pelikirja urheilun ja liiketoiminnan rajapintaan". Turku: Turun ammattikorkeakoulu.
https://www.turkuamk.fi/fi/tutkimus-kehitys-ja-innovaatiot/julkaisuhaku/109/

Teaching methods

• The course is completed using a blended learning approach. The course includes 1-2 in-person days.

Exam schedules

No exam

International connections

Innovation pedagogy emphasizing self-directed learning. Assignments are related to clubs, athletes and/or current topics of the industry.
Cases
Materials provided during the course

Completion alternatives

No optional completion methods.

Student workload

• Online lectures (recorded)
• Remote assignments
• Literature
• Written reports and case studies
Total 135 hours

Content scheduling

Upon completing the course, the student will be able to:
• Understand the financial environment of sports organizations and its specific characteristics.
• Master the key tools and methods of financial management within sports organizations.
• Acquire skills in budgeting
• Analyze and interpret the financial condition and performance of a sports organization.
• Identify strategic challenges in financial management and develop solutions to address them.

Further information

Further course details and communication are handled through the ItsLearning platform.

Evaluation scale

H-5

Assessment criteria, fail (0)

- Assignments submitted during the course are missing or highly inadequate. The given instructions have not been followed, and the answers are very incomplete.

Assessment criteria, satisfactory (1-2)

- The themes in the submitted assignments are covered briefly and in a list format, and do not fully meet the instructions.
- The content of the submitted assignments is inconsistent and lacks coherence.
- The language quality is poor.

Assessment criteria, good (3-4)

- The content of the submitted assignments generally meets the task requirements.
- There is little to no irrelevant content in the assignments.
- Personal reflection on the topics is somewhat lacking or insufficient.
- The structure and language of the submitted assignments are clear and reader-friendly.

Assessment criteria, excellent (5)

- The submitted assignments meet the task requirements exceptionally well and demonstrate that the student has a strong grasp of the key content.
- The student has described the themes comprehensively and has used high-quality and relevant source material extensively.
- Reflections, justifications, critiques, personal views, and conclusions are presented in great detail, comprehensively, and coherently.
- The language is very clear and reader-friendly, and the structure of the submitted assignments is logical.

Enrollment

02.12.2024 - 31.12.2024

Timing

01.01.2025 - 28.02.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages
  • Finnish
Degree programmes
Teachers
  • Arto Kuuluvainen
Groups
  • DUSVAK25

Objective

Upon completing the course, the student will be able to:
•Understand the key concepts, markets, and actors of sports business and comprehend the significance of sports as a global business.
•Evaluate the economic impacts of sports on society and business.
•Identify and describe unique characteristics of sports as an industry.
•Understand the basics of sports marketing and sales.
•Be familiar with trends in the sports business.

Content

The key concepts and characteristics of sports business and the importance and impact of business.

Materials

Materials available on the ItsLearning platform, along with the following books:
• Auvinen T. & Kuuluvainen A. 2017. "Urheiluseurojen sisäpiirissä". Alma Talent.
• Jalonen H., Haltia J., Tuominen S., & Ryömä A. 2017. "Arvoluonnin pelikirja urheilun ja liiketoiminnan rajapintaan". Turku: Turun ammattikorkeakoulu.
https://www.turkuamk.fi/fi/tutkimus-kehitys-ja-innovaatiot/julkaisuhaku/109/

Teaching methods

The course is conducted entirely online through the ItsLearning platform, utilizing blended learning methods.

Exam schedules

No exam

International connections

Innovation pedagogy emphasizing self-directed learning. Assignments are related to clubs, athletes and/or current topics of the industry.

Cases
Materials provided during the course

Completion alternatives

No optional completion methods.

Student workload

• Online lectures (recorded)
• Remote assignments
• Literature
• Written reports and case studies
Total 135 hours

Content scheduling

Upon completing the course, the student will be able to:
• Understand the key concepts, markets, and actors of sports business and comprehend the significance of sports as a business.
• Evaluate the economic impacts of sports on society.
• Identify and describe unique characteristics of sports as an industry.
• Understand the basics of sports marketing and sales.
• Be familiar with trends in the sports business.

Further information

Course communication is handled through the ItsLearning platform.

Evaluation scale

H-5

Assessment criteria, fail (0)

- Assignments submitted during the course are missing or highly inadequate. The given instructions have not been followed, and the answers are very low-quality.

Assessment criteria, satisfactory (1-2)

- The themes in the submitted assignments are covered briefly and in a list format, and do not fully meet the instructions.
- The content of the submitted assignments is inconsistent and lacks coherence.
- The language quality is poor.

Assessment criteria, good (3-4)

- The content of the submitted assignments generally meets the task requirements.
- There is little to no irrelevant content in the assignments.
- Personal reflection on the topics is somewhat lacking or insufficient.
- The structure and language of the submitted assignments are clear and reader-friendly.

Assessment criteria, excellent (5)

- The submitted assignments meet the task requirements exceptionally well and demonstrate that the student has a strong grasp of the key content.
- The student has described the themes comprehensively and has used high-quality and relevant source material extensively.
- Reflections, justifications, critiques, personal views, and conclusions are presented in great detail, comprehensively, and coherently.
- The language is very clear and reader-friendly, and the structure of the submitted assignments is logical. Citing is done properly.

Enrollment

02.12.2024 - 31.12.2024

Timing

01.01.2025 - 31.05.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages
  • Finnish
Degree programmes
Teachers
  • Jaakko Haltia
Groups
  • DUSVAK25

Objective

The objective of the course is that the student is familiar with basic concepts and theories of the social, cultural, political and economic environment in which sport and leisure operate.

Student is able to
- analyze the impacts of society to the story of sport and to the development of sport
- to understand the relevance of stakeholders in sport
- to adapt his/her activities to challenges of the future

Content

- sport and society
- sport stakeholders (fans, sponsors, public sector)
- advanced technology ja alteration
- future research and the trends of future

Materials

Materials available on the ItsLearning platform, along with the following books:
• Auvinen T. & Kuuluvainen A. 2017. "Urheiluseurojen sisäpiirissä". Alma Talent.
• Jalonen H., Haltia J., Tuominen S., & Ryömä A. 2017. "Arvoluonnin pelikirja urheilun ja liiketoiminnan rajapintaan". Turku: Turun ammattikorkeakoulu.
https://www.turkuamk.fi/fi/tutkimus-kehitys-ja-innovaatiot/julkaisuhaku/109/

Teaching methods

• The course is completed using a blended learning approach. The course includes 1-2 in-person days.

Exam schedules

No exams.

International connections

Innovation pedagogy emphasizing self-directed learning. Assignments are related to clubs, athletes and/or current topics of the industry.

Completion alternatives

No optional completion methods.

Student workload

• Online lectures (recorded)
• Remote assignments
• Literature
• Written reports and case studies
Total 135 hours

Content scheduling

Upon completing the course, the student will be able to:
• Understand the structure and functioning of sports organizations.
• Understand the role of a sports organization in society.
• Understand the importance of stakeholders (e.g., athletes, fans, sponsors, governmental organizations).
• Understand the competitive and market environment: competition in the sports market, spectator and fan markets.

Further information

Further course details and communication are handled through the ItsLearning platform.

Evaluation scale

H-5

Assessment criteria, fail (0)

Assignments submitted during the course are missing or highly inadequate. The given instructions have not been followed, and the answers are very incomplete.

Assessment criteria, satisfactory (1-2)

- The themes in the submitted assignments are covered briefly and in a list format, and do not fully meet the instructions.
- The content of the submitted assignments is inconsistent and lacks coherence.
- The language quality is poor.

Assessment criteria, good (3-4)

- The content of the submitted assignments generally meets the task requirements.
- There is little to no irrelevant content in the assignments.
- Personal reflection on the topics is somewhat lacking or insufficient.
- The structure and language of the submitted assignments are clear and reader-friendly.

Assessment criteria, excellent (5)

- The submitted assignments meet the task requirements exceptionally well and demonstrate that the student has a strong grasp of the key content.
- The student has described the themes comprehensively and has used high-quality and relevant source material extensively.
- Reflections, justifications, critiques, personal views, and conclusions are presented in great detail, comprehensively, and coherently.
- The language is very clear and reader-friendly, and the structure of the submitted assignments is logical.

Enrollment

02.08.2025 - 31.08.2025

Timing

01.09.2025 - 31.12.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Teaching languages
  • Finnish
Degree programmes
Teachers
  • Arto Kuuluvainen
Groups
  • DUSVAK25

Objective

Student
- is able to facilitate open communication and collaboration spirit within and between the teams and groups of her/his organization
- understands his/her own social way of working
- masters good and efficient meeting practices
- is able to explain the importance of different media, ways of working and tasks as part of the sport sector and the social environment

Content

- is able to facilitate open communication and collaboration spirit within and between the teams and groups of her/his organization
- understands his/her own social way of working
- masters good and efficient meeting practices
- is able to explain the importance of different media, ways of working and tasks as part of the sport sector and the social environment

Evaluation scale

H-5