Operating Environment of a Sport Organization (5 cr)

Evaluation scale

H-5

Content scheduling

Upon completing the course, the student will be able to:
• Understand the structure and functioning of sports organizations.
• Understand the role of a sports organization in society.
• Understand the importance of stakeholders (e.g., athletes, fans, sponsors, governmental organizations).
• Understand the competitive and market environment: competition in the sports market, spectator and fan markets.

Objective

The objective of the course is that the student is familiar with basic concepts and theories of the social, cultural, political and economic environment in which sport and leisure operate.

Student is able to
- analyze the impacts of society to the story of sport and to the development of sport
- to understand the relevance of stakeholders in sport
- to adapt his/her activities to challenges of the future

Content

- sport and society
- sport stakeholders (fans, sponsors, public sector)
- advanced technology ja alteration
- future research and the trends of future

Materials

Materials available on the ItsLearning platform, along with the following books:
• Auvinen T. & Kuuluvainen A. 2017. "Urheiluseurojen sisäpiirissä". Alma Talent.
• Jalonen H., Haltia J., Tuominen S., & Ryömä A. 2017. "Arvoluonnin pelikirja urheilun ja liiketoiminnan rajapintaan". Turku: Turun ammattikorkeakoulu.
https://www.turkuamk.fi/fi/tutkimus-kehitys-ja-innovaatiot/julkaisuhaku/109/

Teaching methods

• The course is completed using a blended learning approach. The course includes 1-2 in-person days.

Exam schedules

No exams.

Pedagogic approaches and sustainable development

Innovation pedagogy emphasizing self-directed learning. Assignments are related to clubs, athletes and/or current topics of the industry.

Completion alternatives

No optional completion methods.

Student workload

• Online lectures (recorded)
• Remote assignments
• Literature
• Written reports and case studies
Total 135 hours

Failed (0)

Assignments submitted during the course are missing or highly inadequate. The given instructions have not been followed, and the answers are very incomplete.

Assessment criteria, satisfactory (1-2)

- The themes in the submitted assignments are covered briefly and in a list format, and do not fully meet the instructions.
- The content of the submitted assignments is inconsistent and lacks coherence.
- The language quality is poor.

Assessment criteria, good (3-4)

- The content of the submitted assignments generally meets the task requirements.
- There is little to no irrelevant content in the assignments.
- Personal reflection on the topics is somewhat lacking or insufficient.
- The structure and language of the submitted assignments are clear and reader-friendly.

Assessment criteria, excellent (5)

- The submitted assignments meet the task requirements exceptionally well and demonstrate that the student has a strong grasp of the key content.
- The student has described the themes comprehensively and has used high-quality and relevant source material extensively.
- Reflections, justifications, critiques, personal views, and conclusions are presented in great detail, comprehensively, and coherently.
- The language is very clear and reader-friendly, and the structure of the submitted assignments is logical.

Further information

Further course details and communication are handled through the ItsLearning platform.