Responsible Business Management (5cr)

Objective

After studying this course the student will be capable of performing the following:
• Apply various tools and instruments such as SWOT and PESTE analysis to make strategic decisions in an organization and thus, determine when a particular strategy is most appropriate to use
• Apply the knowledge gained in the course to formulate corporate strategy, implement and evaluate the entire strategic management cycle
• Determine when good ethics is good business in strategic management and apply this moral thinking in decision making.

Content

• The nature of strategic management – using the strategic management model
• The importance of vision and mission statement for a business organization
• Why internal and external audits are important to a business firm
• Different strategies firms apply in the face of competition
• Business ethics in business