Study Guide

Objective

Opintojakson suoritettuasi

* tunnistat vastuullisuusviestinnän elementtejä osana ulkoista ja sisäistä viestintää
* osaat suunnitella vastuullisuustietoisuutta lisäävää viestintää
* ymmärrät mitä on vastuullinen sisällöntuotanto ja osaat toteuttaa sitä tavoitteellisesti
* huomioit alueelliset ja paikalliset erityispiirteet viestinnässä

Content

Tällä opintojaksolla pääset perehtymään vastuullisuusviestintään ja sen merkitykseen osana yrityksen viestintää niin sisäisesti kuin ulkoisesti. Moduulin aikana opit suunnittelemaan vastuullisuustietoisuutta lisäävää viestintää ja sen toteuttamista tavoitteellisesti sekä alueen muut toimijat huomioiden. Opitnojakson suorittamiseen kuuluu aiheeseen liittyvien tehtävien tekeminen.

Opintojakso on osa kestävän matkailun asiantuntija -kokonaisuutta.

Materials

OpenMoodle.

Teaching methods

Studies are conducted in the OpenMoodle learning environment. All the material covered in the course is compiled in OpenMoodle, and the studies are completed entirely independently by working within the learning environment. The content and tasks are organized into lessons that you complete at your own pace, regardless of time and place. A lesson may also include online discussions, which you participate in on the OpenMoodle discussion board or the Padlet platform. You can also participate in online discussions according to your own schedule.

You will receive login instructions for the OpenMoodle learning environment after you register.

International connections

The course is completed independently as an online course. After completing the course, you will receive a badge of competence.

Student workload

Completing the course and its related tasks on the OpenMoodle platform. Once you have studied all the lessons and completed the tasks within them, you can take the final exam for the course. The final exam consists of multiple-choice questions and true/false statements. You will pass the final exam if all but one of your answers are correct. Note that in the multiple-choice questions, you will receive negative points for incorrect answers.

Assessment criteria, approved/failed

A course completion requires successfully passing the tests included in the course.

Content scheduling

In this course, you will explore responsible communication and its importance as part of a company’s internal and external communication. During the module, you will learn to design and implement communication that raises awareness of responsibility in a goal-oriented manner, taking into account other actors in the area. Completing the course involves carrying out tasks related to the topic.

The course is part of the Advanced Sustainable Tourism study module.

You can choose whether to complete the course in Finnish or English. The selection is made when you log in to OpenMoodle, where the course is conducted.

Further information

OpenMoodle.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

The course is approved once the learning objectives have been achieved. After you have completed all the lessons and tasks, you can take the test. After passing the test, you will receive a digital badge of competence.