Basics of Sales and MarketingLaajuus (5 cr)

Objective

Having completed the course the student
• is able to apply classical marketing theories in practice
• communicates using marketing terminology
• describes the integrated smarketing process
• is able to plan multichannel marketing campaigns

Content

• Marketing classics
• Most important concepts, theories and models in marketing
• Integrated process of sales and marketing
• Case examples in smarketing
• Marketing campaigns