Marketing SkillsLaajuus (5 cr)
Course unit code: 2051183
General information
- Credits
- 5 cr
- Teaching language
- English
- Responsible person
- Ulla Seppälä-Kaven
Objective
* understands the principles for a profitable and customer-focused activity within the chosen field of business
* is aware of different ways to influence in society and can support a company in its development by using new and stronger marketing communications
* can market the chosen field of business, its forms of activity and can act in a work community
* understands the importance of branding* is able to present to and communicate in writing, speech and visually with different target groups
Content
Content:
- planning, organizing and development of marketing activities
- marketing of services marketing for service design success
- branding