Marketing ProjectLaajuus (5 cr)

Objective

Having completed the course the student
- is able to define and carry out a customer project related to marketing
- is able to set objectives for the project together with the customer
- has skills in customer management, bidding, scheduling and communication with the project team and the customer
- is able to apply relevant marketing theories and practices in the the project
- is able to apply project management methods and teamwork skills in his or her work

Content

- planning, budgeting, scheduling, carrying out and presenting a customer project related to marketing
- reading literature